KATHERINE SOFFIA
OBJECTIVE Seeking a challenging position where I am able to assertively
exercise my highly effective relationship building skills and
experience in project management, marketing, event and
production management.
WORK EXPERIENCE
10/09 - 3/11 WPBT2 / PBS
Interactive Media / Content Producer
Production of "Imagining A New Florida" documentary set to air
May 2010. In charge of logistics, including bookings of crew,
maintained production calendar, negotiate rates and follow-up
until all materials are received in-house. Coordinate hotels,
air travel, film permits and all other field production needs
pertaining to shoot. Handle all administrative duties for
executive producer, as well as for on-location and out of town
shoots. Coordinate the production of both local and domestic TV
and radio spots. On-line marketing and creation of companion
website; as well as maintenance of Convio platform.
9/08 - 5/09 Granada Entertainment - Division of A & E Network
Miami, FL
Field Associate Producer
Work closely with a field producer's/shooters team on location
from Miami, Florida.
In charge of all legalities, releases and location contacts as
well as all NOK items pertaining to each case. Work closely
with producers/detectives to ensure continuity of cases.
Management of logistics for field production, including national
searches of ENG crews, negotiation of rates, booking and
reception of all generated material. Liaison between corporate
office and local City of Miami Police station - Homicide
Division.
5/08 - 9/08 Telemundo International New
York, NY and Coral Gables, FL
Marketing / Event Manager - International Division
Develop strategic marketing plans for telenovela launches, as
well as online media campaigns, e-marketing initiatives, talent
interviews and international promotional trips. Manage
production timetables for marketing campaigns while managing the
successful and timely integration of advertising plans with
marketing partners and media outlets. Coordinate the creative
and production process with advertising agencies and in-house
creative resources and provide strategic direction on creative
at various stages of development.
1/08 - 4/08 Discovery Networks, Latin America
Miami, FL
Ad Sales Production (Contractor)
Primary duties included maintaining the production budget,
hiring and managing personnel, establishing and overseeing all
relationships with external vendors and direct clients, managing
and coordinating the integration of all monetized product
placement content. Handled, managed and coordinated the
execution and delivery of all requests for proposals,
productions briefs and media kits for Latin America region.
Liaison between the advertising sales offices and vendors and
ensured proper internal and external approvals before the airing
of material. Served as direct liaison between programming and
research department to ensure that both audio and visual
production elements are produced and delivered on-time,
according to regional needs.
11/06 - 3/07 Zeal TV, USA New
York, NY and Miami Beach, FL
Event Production Manager (Contractor)
Negotiated and managed superb vendor relationships to ensure
quality materials for lower costs and controlled the master
budget to ensure requirements were met and surpassed.
In charge of logistics, including national bookings of U.S.
crews, maintained production calendar, negotiated rates and
followed-up until all materials were received in-house.
Coordinated hotels, air travel, film permits and all other field
production needs.
Handled all releases, permits and legal aspects pertaining to
show and managed productions and crews in the U.S. and Latin
America.
KATHERINE SOFFIA
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2/06- 10/06 Clear Image Creative
Miami, FL
Production Manager/Event Manager (Contractor)
Accountable for the coordination and conceptualization of pre-
production of various TV shoots and episodic programming.
Handled all administrative duties for the company as well as for
on-location and out of town shoots. Directly supported
directors and producers with on going projects such as the
"Billboard Live for Telemundo", trailer for the "Miami Gay &
Lesbian Film Festival" and the production of "Con Gusto Y Sazon"
cooking show for the Discovery Channel.
9/05 - 1/06 Barton G
Miami, FL
Event Manager (Contractor)
Accountable for logistics and coordination of corporate events
as assigned by sales department.
In charge of all aspects of event from conception to completion.
Negotiated and managed superb vendor relationships to ensure
quality materials for lower costs. Responsible for control of
the event budget and ensured client requirements were met and
surpassed. Managed large indoor/outdoor productions, arena
events, live programming and event crews in the U.S. and Latin
America.
12/04 - 5/05 Estefan Television Production
Miami Beach, FL
Event/Production Manager (Contractor)
Assisted line producers, allotted air time, and decided what
stories aired on "Nuevas Voces De America", televised February
through May of 2005. Controlled timeline of show in accordance
with rundown of weekly taping of live show. Handled all
administrative duties for director and producers, as well as for
on-location and out of town shoots. Coordinated the production
both local and domestic TV and radio spots.
4/04 - 11/04 Pro Player Stadium
Davie, FL
Event Operations Manager
Accountable for logistics and coordination of operations for
stadium events as assigned by upper management. Oversaw
specific set-up of personnel crew, attained administrative event
goals for stadium bookings and served as a liaison between the
Miami Dolphins Organization and the Florida Marlins Organization
at a managerial administrative level. Extended duties consisted
of maintaining a close administrative relationship with the
University of Miami and FedEx Orange Bowl sponsored events and
between the MLB and NFL team organizations.
9/99 - 3/04 Univision Network
Miami, FL
Production Manager - "Caliente" and "Control" TV Shows
Responsibilities included every aspect of producing an event
from conception to completion. Coordinate castings of dancers,
talents and models and booking locations for both TV shows.
Planned, coordinated, and assisted in pre-production of various
stories of "Control" as well
as "Caliente". Handled all releases, permits and legal aspects
pertaining to both shows.
Performed administrative and production duties to assist the
show's on-location and out-of-town shoots while traveling
extensively throughout the U.S and to Latin America.
Coordinated and booked all travel arrangements for staff, camera
and crew while acting as liaison between shows and network
operations department.
SKILLS Fully bilingual - Fluent in Spanish.
Professional, multi-task with excellent organizational skills
and exemplary communication, Customer service skills and client
handling experience.
Effective leader; strong desire to learn and continue improving
technical and professional skills.
Excellent project management and administrative skills; well-
rounded presentation skills.
Thrive in fast paced environments and easily adapt to new
environments.
Able to find creative solutions in all areas of production and
administration.
Proficient in all major productivity applications (Outlook, Mac,
Microsoft Word, Excel, Adobe, HTML, TypePad, Convio, PowerPoint.
EDUCATION Florida National College Miami, FL
Bachelor of Business Administration, Marketing and
Communications (Working towards online degree)