Marketing Manager

DIEGO JIMENEZ

**** ********* **. ***. *** ? Riverdale, NJ 07457 ? 973-***-**** ?

********@*******.***

PROFILE

Highly motivated and dependable with a good work ethic. Strong

communication, analytical and project management skills. Ability to

interface with cross-functional teams and external partners with a positive

and collaborative approach. Results oriented with the ability to manage

priorities while maintaining deadlines and goals. Excellent computer

skills.

EDUCATION

Seton Hall University - Stillman School of Business - Class of 2007

Bachelor of Science in Business Administration

Dual Majors: Finance, Marketing Dual Minors: International Business,

Asian Studies

GPA: 3.3/4.0 (4 year scholarship recipient)

EXPERIENCE

InterMedia Outdoors, Inc. - March 2008 to Present

Consumer Marketing Coordinator

. Manage/execute multiple direct mail campaigns (database marketing,

acquisition) for multiple magazine titles to achieve marketing

objectives

. Create project briefs for each direct mail campaign outlining

objectives, budget, material support & timelines

. Identify/test different market segmentation to improve response rate

. Evaluate pricing, promotional offers, copy, and art for applicable

potential testing and/or rollout

. Collaborate with vendors such as data modeling firms, merge/purge

firms, printers, lettershops, and fulfillment companies to ensure

smooth execution of campaigns

. Ensure each campaign reaches milestones within a defined timeline and

remains within its allocated budget

. Prepare and place subscription insert orders/instructions

. Develop creative briefs for marketing collateral and coordinate with

graphic designers to finalize marketing materials

. Analyze P&L data for each title and evaluate performance of direct

mail campaigns and insert cards, providing insights and

recommendations on how to improve response rates

. Review competitors' direct mail and inserts to assess any competitive

advantages/disadvantages

. Evaluate team processes regularly to identify best practices and

improve work flow

. ACHIEVEMENTS - (1) Successfully executed direct mail campaigns in 2009

through 2011 by maintaining response rates during challenging economic

conditions. (2) Improved process flow with external vendors resulting

in increased efficiencies and cost reduction for insert projects

DM2 Strategy and Design - April 2007 to May 2007

Intern to the VP of Business Development

. Utilized news articles and other media to identify prospects on a

daily basis

. Generated personalized letters to initiate communications with

prospects

. Prepared PowerPoint presentations for prospect meetings

. ACHIEVEMENTS - Successfully opened up dialogues with prospects

Merrill Lynch (Barth/Wolf Group) - May 2005 to September 2005

Head Intern

. Managed client and prospect databases (Microsoft Excel)

. Helped organize investment and financial planning conference for

clients and prospects

. Managed interns by acting as the intermediary between team members and

interns

. Delegated tasks to interns, providing assignment details and timelines

. ACHIEVEMENTS - Selected by branch manager to assist in special

projects due to high level of proficiency in Microsoft Excel

ADDITIONAL SKILLS

Competency in:

. Microsoft Office (Word, Excel, PowerPoint)

. Adobe Creative Suite (Photoshop, Acrobat Professional)

. Operating Systems (Windows, Mac OS X, Fedora Linux)

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