Sales Manager

Jason A. Walker

**** *. ***** ****, *** D-*** #**9 Austin, TX 78704 ******@*********.*** 310-***-**** Cell

Dear Hiring Manager,

I have more than 9 years experience as a results driven Direct Response Media, Advertising

and Marketing Professional. My background consists of the following:

7 years media planning and buying nationally and regionally for direct response television

and promotional print media. 3 years digital media and out -of-home buying.

7 years managing national and regional accounts and client relationships across diverse

industries at media and advertising agencies

5 years leading agency strategic thinking and presenting to client Chief Executive,

Marketing and Financial Officers

4 years managing seven employees across multiple account teams

Bachelors Degree in Advertising, Marketing and Multimedia

I have enclosed my resume for your review. I am available immediately and can be contacted by

e-mail or telephone. Please see the following contact information for your reference.

E-mail: ******@*********.***

Telephone: 310-***-****

Thank you for your consideration,

Jason Walker

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Jason A. Walker

3005 S. Lamar Blvd, Ste D-109 #249 Austin, TX 78704 ******@*********.*** 310-***-**** Cell

D irect Response Media / Advertising

S trategic Thinking Organizational Development Team Building Media Intelligence

S ummary of Qualifica tions

Confident, highly qualified results-driven, direct response advertising, media and marketing professional with 9

years of experience; leading strategic thinking and managing client relationships across diverse industries. Broad -

based background encom passing exceptional work ethic and commitment to organizational objectives within a

highly competitive and rapidly changing marketplace. Proactive manager, team builder and tactical planner with

ability to diligently lead, delegate and restructure. Recogni zed by management for decisive leadership and proven

ability to face challenges head-on and execute sound decisions in a fast paced environment. Demonstrated ability

to achieve client goals/objectives utilizing extensive background in the following broad-based competencies:

Direct Response Strategic Thinking Media intelligence

(Print/Digital/Broadcast) Creative Team Leadership Media Planning

Creative Marketing Strategies

Product Positioning & Branding Media Placement (Buying)

Post Analysis Reporting

Campaign/Annual Budget

New Product Launch

Excellent Presentation Skills Management

Vendor Negotiations

Professional Experience

ID MEDIA – West Hollywood, CA

Direct Response Media Agency (Promotional & Digital Media)

Account Supervisor (2008 – Present)

Responsible for fostering client-agency relationships including daily communication while meeting clients allowable goals

through strategic thinking, media planning and placement, regular back -end results reporting, continued agency point-of-

views and media/vehicle optimization. Demonstrated skills across multiple key agency accounts including Real Mex

Restaurants, Quiznos Restaurants, Time Warner Cable, Cox Cable & Kaiser Permanente. Position entails directing and

overseeing account teams comprised of junior and mid-level team members; conducting performance assessments and

yearly development reviews to cultivate development and achieve professional goals per team member.

Key Accomplishments

Developed and launched an integrated multi-channel print, digital media campaign for Real Mex Restaurants for a

2009 new menu product launch; increased non-coupon transactions by 15%

Provided Real Mex Restaurants with a print media and production recommendation to reduce advertising

expenditures by 17% in 2009 and maintain the client business

Earned commendations from Real Mex Restaurant executives for innovative strategies and market insights for

building clients CRM program that opened the door to 2009 digital testing and eventual rollout

Leveraged strengths in cost-effective media management and vendor negotiations to secure added value

impressions to couple with paid media activity, secure promotional media rate structures and end each year under

clients allowable goal.

Delivered results that exceeded client’s goals by increasing consumer incremental traffic and increasing overall

yearly comparable sales for Quiznos Restaurants and Real Mex Restaurants.

Collaborated with internal IT staff to develop an account team media tracking Access database to house client

supplied data for analyzing vehicle performance and provide clients with strategic planning.

KOVEL/FULLER – Culver City, CA

Full-Service Advertising Agency

Account Executive (2006 – 2008)

Responsible for integration of various direct response media channels (digital, print, DRTV) across each key agency

account including Time Warner Cable, Greenlight Financial Services and Cash Call. Accountable for daily client

communication, campaign reporting and liaison between each agency department for key accounts.

Key Accomplishments

Positioned Time Warner Cable as a viable telecommunications company in the Los Angeles DMA with a 2006 market

introduction through various channels (digital, direct mail, shared mail, DRTV)

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Jason A. Walker

3005 S. Lamar Blvd, Ste D-109 #249 Austin, TX 78704 ******@*********.*** 310-***-**** Cell

Managed the digital promotion of the Time Warner Cable bundle deal (TV/Phone/Internet); negotiated rates with ad

networks, monitored daily performance and allocated budgets to best performing ad units

Consistently overachieved in delivering clients cost-per-call goals through marketing analysis translated into creative

development for key agency accounts

Managed Time Warner Cable’s direct mail and print campaigns throughout the Los Angeles Metro, North and South

Divisions while driving the cost-per-call below goal for eight consecutive quarters

Spearheaded weekly detailed cost analysis of customer acquisition print campaigns to Time Warner Cable’s regional

marketing communications and acquisition teams

Executed client approved creative strategies by writing creative briefs, (Contract between agency account and

agency creative teams on the concept of the creative) client proposals and agency recommendations

MERCURY MEDIA – Santa Monica, CA

Leading, direct response television and communications agency

Media Buyer (2005 – 2006)

Advanced through a series of promotions, culminating in oversight of key agency accounts such as Proactiv, Quiznos,

Partypoker and Western Dental on major broadcast networks and cable stations.

Key Accomplishments

Consistent profitability, station penetration and media allocation across markets bought. Responsible for negotiating

rates daily with station and rep firms for avails & firesales

Accountable for placement of commercials on over 130 Broadcast/Cable stations in 26 markets nationally at the

largest Paid Programming/Direct Response Advertising Agency

Responsible for maintaining/rebuilding stations, and handling all negotiations for 26 markets across the c ountry

Managed Ratios, Cost-Per-Orders, Cost-Per-Call, Media Guides, and Profit - Buyer Analysis Reports to determine

the most cost-effective advertising strategies and results

Improved client profits by consulting with account executives to determine best performing day parts and stations for

optimization

Maintained DR contact with major national cable networks including ESPN, Fox Sports, MSNBC, CNBC, USA, FX,

BRAVO and many top spot markets

GREY DIRECT WEST – Burbank, CA

Leading, advertising and communications agency

Media Coordinator 2004

Position reports directly to Media Supervisor to provide digital, print and broadcast media planning for Washington

Mutual, Club Holdings Inc. and Auto Club of Southern California accounts.

INLAND VALLEY NEWS – Inland Empire, CA

Niche marketing weekly publication

Advertising Sales Executive (2003 – 2004)

Primarily responsible for sustaining existing relationship with clients such as Verizon, McDonalds and SCE. Sought out

untapped opportunities throughout the Inland Empire to grow revenue and achieve publications yearly sales goals.

Education

UNIVERSITY OF LA VERNE, La Verne, CA

B.A. in Communications: Advertising & Multimedia, 2004

UNIVERSITY OF CALIFORNIA: LOS ANGELES, Los Angeles, CA

Current Practices in Spot TV Buying & Current Practices in Spot TV Sales, 2005

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