Sales Manager
Resume:
Rachel D. Gaines
PROGRAMS AND EVENT DIRECTOR
MCLEAN, VA 22101
TELEPHONE 571-***-****
EMAIL *************@*****.***
PROFILE
Accomplished and talented Programs & Event Director with proven success in
developing and directing small and large event operations, dedicated and
proven to achieve and exceed targeted sales goals. Consistently strives to
achieve higher sales objectives and cost effective management through
efficient planning and operation of various integrated techniques.
Possesses solid organizational, communication, leadership, and customer
service skills, as well as superior project, event planning and management
skills. Seeking to represent an international establishment committed to
growth and high ethical standards, with the desire to build and maintain
long-term client relations while increasing business productivity and
maximizing retention.
Experience
Graduate Intern, World Affairs Council of Puerto Rico, Washington, DC Jan
2011- Currently Held
SOCIAL MEDIA SPECIALIST BRINGING EACH DAY'S HOT TOPICS AROUND THE WORLD
DIGITALLY TO AN AUDIENCE OF HIGH PROFILE FOLLOWERS OF BOTH PUERTO RICO AND
GLOBAL AFFAIRS.
Convention Services/Catering Manager, Hyatt Hotels, Fairfax, VA Aug 2010-
Jan 2011
PLANNED, ORGANIZED, AND DEVELOPED LARGE SCALE EVENTS/PROGRAMS WHILE MEETING
CLIENT EXPECTATIONS AND ADHERING TO STRICT FINANCIAL TARGETS. WORKED WITH
GROUPS SUCH AS NASA, MAJOR VIRGINIA UNIVERSITIES, NATIONAL /INTERNATIONAL
ASSOCIATIONS, AND NON-PROFIT CONTRACTING AND NEGOTIATING WITH THE CLIENT'S
ORGANIZATION WHILE ASSESSING ITS REQUIREMENTS AND ENSURING SATISFACTION
WITH THE SERVICE DELIVERED. SHOWED SOLID UNDERSTANDING OF HOSPITALITY &
EVENT MANAGEMENT BY EXHIBITING SELF-CONFIDENCE, DETERMINATION, DETAIL
ORIENTATION, AND FANTASTIC INTERPERSONAL AND PROBLEM SOLVING SKILLS IN A
STRESSFUL AND HIGH-PRESSURE ENVIRONMENT. UPDATED & MAINTAINED EVENT
CALENDAR AND CLOSELY MONITORED EVENT SCHEDULE FOR SMOOTH TRANSITIONS FOR
ALL EVENTS ON PROPERTY. STRONG COMMUNICATOR, PRESENTER, & EDUCATOR IN
LARGE AND SMALL GROUP FORMATS BOTH ORALLY AND WRITTEN.
Director of Catering, Fore Golf Services- Hidden Creek Country Club,
Reston, VA Feb 2009- June 2010- layoff
NEGOTIATED, CONTRACTED, PLANNED, AND IMPLEMENTED ALL PRIVATE AND CLUB
CATERED EVENTS AT COMPANY'S MOST SUCCESSFUL & FLAGSHIP PROPERTY.
MAINTAINED CLIENT, STAFF, AND COMPANY-WIDE COMMUNICATION THROUGH WEEKLY
MEETINGS AND USE OF CATER PLUS SYSTEM WHILE HELPING WITH ROLLOUT OF
COMPANY'S NEW CRM SYSTEM. SUCCESSFULLY EXECUTED OVER 300 EVENTS ON
PROPERTY GENERATING OVER $800,000. IN BOOKINGS WHILE CULTIVATING HUNDREDS
OF COMMUNITY AND CLIENT RELATIONSHIPS IN CORPORATE, SOCIAL, GOVERNMENT, AND
NON-PROFIT BUSINESS WHILE ALSO PROCURING & NEGOTIATING NEEDED PREFERRED
VENDORS FOR IN-HOUSE EVENTS. ACTIVE MEMBER OF CLUB'S EXECUTIVE MANAGEMENT
TEAM MAKING HIGH LEVEL DECISIONS REGARDING OPERATIONS, SALES/MARKETING,
RESTAURANT SERVICES, ACCOUNTING, AND GOLF COURSE OPERATIONS TO SATISFY
MULTI-NATIONAL CLIENTELE & MEMBERSHIP. HOSTED THE U.N. AMBASSADOR TO
PAKISTAN ALONG WITH MANY NATIONAL & INTERNATIONAL CEO & CFO CLIENTS.
Catering Sales Manager, American Golf Corporation- Riverwalk Golf Club San
Diego, CA Feb 2007- Dec 2008- relocation
MANAGED EVENT ADMINISTRATIVE REQUIREMENTS AND LOGISTICS. MAINTAINED
COMMUNICATION WITH UPPER MANAGEMENT TROUGH USE OF SAGE AND WEEKLY/MONTHLY
STATUS, ACTIVITY, AND PIPELINE REPORTS ALONG WITH A HARD COPY FILE FOR
EMERGENCY BACKUP. UNCOMMON PASSION ASKING FOR BUSINESS AND CLOSING SALES
WHILE MASTERING THE ART OF MULTI-TASKING. CONDUCTED ALL CONTRACT
NEGOTIATION, PROPOSALS, AND CLIENT CONTACT DURING PLANNING AND EXECUTION
STAGES. MAXIMIZED CATERING REVENUE BY ACHIEVING 114% OF 2008 ANNUAL
PLANNED GOAL THEREBY PLACING MYSELF IN THE TOP 10% OF COMPANY SALES FORCE.
GENERATED OVER $440,000. IN CATERING REVENUE WHILE UP-SELLING CLUB
TOURNAMENT FOOD & BEVERAGE FOR $1.7 MILLION+ IN GROUP SALES BOOKINGS. WON
NUMEROUS COMPANY REVENUE REWARDS BY FALLING IN THE TOP 10% CONSISTENTLY
DESPITE TOUGH ECONOMIC TIMES. ACHIEVED 100% OF ANNUAL PLAN IN 2007, MY
FIRST YEAR WITH THE COMPANY, WHICH RECEIVED COMPANY WIDE RECOGNITION
Sales & Marketing Representative, Pomare, Ltd- Hilo Hattie San Diego, CA
Mar 2006- Jan 2007- layoff
ACTED AS ONSITE TRADE SHOW, CHAMBER, CONVIS, AND GASLAMP REPRESENTATIVE.
IMPLEMENTED NATIONWIDE BULK & COMMERCIAL ACCOUNT ACQUISITION AND MANAGEMENT
PROCEDURES. OBTAINED AND CULTIVATED NUMEROUS KEY STRATEGIC BUSINESS
RELATIONSHIPS PROVIDING AN EDGE IN THE MAINLAND U.S. MARKET. PROMOTED
RETAIL STORES, E-COMMERCE, AND CORPORATE SALES AND UNIFORMS DIVISION. WON
AN AWARD FROM THE CEO FOR BEST COMPANY SALES INITIATIVE ONLY 7 WEEKS AFTER
HIRE. SUCCESSFULLY FORGED OVER 350 NEW BUSINESS RELATIONSHIPS FOR
COMPANY'S NEWEST CONCEPT STORE SHORTLY AFTER OPENING. SIGNIFICANTLY
INCREASED IN-STORE CUSTOMER PENETRATION OF FOREIGN & DOMESTIC TOURISTS AND
LOCAL MARKETS THROUGH NUMEROUS VENUES. CREATED NEW PROGRAMS AND EVENTS
RESULTING IN A BOOST IN STORE REVENUE AND AWARENESS/IMAGE.
Sales & Marketing Director, Lawton Hotel & Convention Center Lawton, Ok
Nov 2004- October 2005- military relocation
LOCATED, CULTIVATED, AND COORDINATED OVER 75 CORPORATE ACCOUNTS, LARGE
GROUP BOOKINGS AND EVENTS TOTALING OVER $400K IN FUTURE BUSINESS IN FIRST
10 MONTHS. COLD CALLED LOCAL BUSINESSES AND GROUPS, GENERATING BOTH
ATTENTION AND 65-70 NEW RELATIONSHIPS AND BUSINESS LEADS FOR THE FUTURE.
DESIGNED ADS, FLYERS, COMMERCIALS, HOLD MESSAGES, ETC. FOR MARKETING
PURPOSES AND PREPARED ALL NEEDED DOCUMENTS, SUCH AS WAIVERS, CORPORATE
AUTHORIZED DOCUMENTS, PERSONAL TRACKING SPREADSHEETS, AND DIRECT EMAIL TO
CLIENTS. NEGOTIATED AND CLOSED ON CONTRACTS, AS WELL AS COORDINATED EVENT
SERVICES FOR VARIOUS NATIONAL & INTERNATIONAL CLIENTS. COMPLETED $1
MILLION RFP FOR GOVERNMENT CONTRACT, WHICH WAS THE LARGEST OF ITS KIND IN
OUR REGION. ACHIEVED AND MAINTAINED HIGHEST MARKET SHARE WITHIN 11 MONTHS
ON THE JOB. ASSISTED IN SECURING OF THE HIGHEST HOTEL AWARD POSSIBLE IN
FRANCHISE FOR 2005. DEVELOPED STRATEGIES BOOSTING 2005 GROUP REVENUE BY
21% AND ADR BY 23%.
Education
University of Oklahoma, Washington D.C. Advanced Programs, M.A.,
International Relations, July 2011
Oklahoma State University, Stillwater/Tulsa, Ok, B.B.A. International
Business & Minor in Marketing, May 2004
University of Oklahoma, Norman, Ok, B.S. Health & Sports Sciences with
Minor in French,15 hours remaining
American Hotel & Motel Association, Certified Hospitality Sales
Professional Certification
Skills
Negotiating/Business Development, Project Quality & Productivity
Improvement, Business Administration Management, Large & Small Scale Event
Planning & Coordination, International Customer Relations/Retention, Team
Building & Motivation, Strong Leadership in High Stress & Fast Paced
Environment, Excellent Public Speaking and Writing Skills, Teaching
Tolerance & Understanding, Extremely Organized & Efficient Work Habits,
Building Budget Friendly Unique Events, Presentation Skills, MS Office &
Mac Pages, Numbers, & Keynote Applications
Referrals Available Upon Request
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