Sales Marketing
Resume:
Lane
Kristine Krolczyk Austin, TX 78733
***********@*****.***
Sales and Marketing Professional
Passionate Leader / Vision Creator / Marketing Excellence
Highly accomplished sales and marketing professional with 11+ years of strong capabilities of executing
successful targeted marketing, advertising, and promotional campaigns. Expertise in Marketing Management,
Senior Living Management, Event Planning, Account Management and Sales Management. Possess an influential
leadership style with the ability to influence others while dealing with current market complexities and fast-paced
environmental changes. Excellent written and oral communications with the skill to build rapport, identify client
needs, negotiate the contract, and close the sale. Highly successful at creativity and out-of-the box thinking. The
clients I have worked with are: Kubota, Suzuki, Pizza Hut, Live Nation, Bet on Sports, Midas, Dr. Mc
Gillicuddy Schnapps, Budweiser, YMCA of Northern Michigan, St. Jude Children's Hospital, Polaris, Little
Caesars, Boyne USA Resorts, Greyhound and more.
Core Strengths:
Public Relations
Strategic Planning Co-Marketing Partnerships
Media Buying / Copy Writing Project / Time Management
Competitive Market Analysis Integrated Marketing
Relationship Management Direct and Channel Marketing
Team Leadership Social Media Marketing
Business Development
PROFESSIONAL EXPERIENCE
The Village at the Arboretum-Austin, TX 2011-2011
Director of Sales and Marketing
Provided leadership for the day-to-day operations of the sales department, while maintaining focus on the
property's strategic goals
Achieved occupancy and revenue goals while operating within the budgeted marketing dollars.
Collaborate with the Executive Director in implementing strategic sales plans to achieve property and
company goals.
Sold a luxury lifestyle product ranging from $41k-$72k annually to prospective residents seeking top-
notch retirement living.
Assisted prospective residents, their family members and/or advisors in the decision-making process by
inviting them into the community for a tour, luncheon or other community event.
Managed lead database to successfully convert prospects to residents.
Kristine Krolczyk Resume Page 2
Analyzed marketing competition, market conditions and competitive services/products in the market area.
Hosted events including luncheons and tours for community groups.
Planned special events and promotions to promote the property’s brand.
Developed promotional materials including marketing collateral and print copies.
Worked with creative department to ensure the brand is consistent with the targeted message.
Wrote and submitted community stories to local newspapers and media outlets.
Designed, implemented, and facilitated annual marketing plan for the community.
Planned and administered the marketing operation’s budget.
Developed strategic marketing initiatives to position the image and brand of the community.
Handled hiring, training and performance of Sales and Marketing personnel
Northern Star Broadcasting, LLC-Petoskey, MI
Sales and Marketing Manager 2007-2009
Promoted to Sales and Marketing Manager in 2007.
Managed sales budget of $1.5 million dollars based on marketing and sales goals.
Motivated and managed sales staff to meet all sales quotas and budget requirements.
Negotiated and won a $130k annual buy for Michigan’s top mortgage company.
Implemented multi-tiered strategic sales design to promote volume sales.
Created and executed annual business and strategic marketing plans for clients based on overall
marketing goals and budget.
Planned and coordinated station event marketing generating $1000-$35,000 in revenue per event.
Coordinated and founded the annual Northern Star Broadcasting Charity Easter Egg Hunt, which grew
from 143 kids in 2003 to 600 plus kids in 2009.
Managed and executed annual corporate employee incentive plan.
Northern Star Broadcasting
Senior Account Manager 1998-2007
Increased sales $350k in one year by managing, developing, and executing marketing strategies for 38 +
local & regional accounts.
Developed and implemented high energy promotions and events for a top casino client that increased the
number of guest from 20 people to 300+ people on Wednesday nights, which also increased client
spending from $36k to $92k annually.
EDUCATION
Kristine Krolczyk Resume Page 2
Spring Arbor University-Spring Arbor, MI
MBA - Business Management and Administration
May 2011- GPA: 3.8
Spring Arbor University-Spring Arbor, MI
Bachelor of Arts - Business Management and Organizational Development
May 2010 - GPA: 3.67
North Central Michigan College-Petoskey, MI
Associate of Arts - Marketing
May 2007 - GPA: 3.6
PROFESSIONAL ORGANIZATIONS
Mobile Loaves and Fishes
Truck Team Captain 2010-present
Responsible for a team of volunteers that serves the Austin community the first Saturday of each month.
Manage the operations of the activity, confirm attendance of team members, notify members of changes in
schedule, and develop and implement an itinerary for team members to follow the day of the truck run.
Petoskey New Car Dealers
Media Buyer and Event Coordinator 2007-2009
Handled all aspects of marketing including strategic planning, market research, event planning, e-mail
marketing, and media buying for print, TV, and radio for Fletchs of Petoskey, Dave Kring Cadillac, Subaru by the
Bay, and Brown Motors Chrysler Dodge during the car dealers’ annual mega sale and other events.
Northern Michigan YMCA serving Emmet and Charlevoix Counties
Board Member/Marketing Chair/Volunteer 2007-2009
Handled the marketing when needed for the YMCA fundraising events and youth programs. Saved the YMCA
$15,600 annually in 2008 by recommending and hiring two college interns to help the staff with office duties and
Y events. Wrote a grant for the YMCA as well, which raised $30k to fund and implement an Afterschool Program
in 2008. Founded/coordinated NSB/YMCA Easter Egg Hunt which grew from 143 kids in 2003 to 636 kids in
2009.
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