PAMELA HARRIS
***** ****** ****** * Porter Ranch, CA 91326 * 310-***-**** *
pharrislicen
sin
g@a
ol.
com
Brand Licensing Executive
Results-oriented, passionate, analytical, revenue generating professional.
Resourceful/self-starter with proven sales track record. Continually met
objectives and exceeded predetermined revenue targets.
. Contract Negotiations
. Build Solid Toy Brands
. Launch New Product Lines
. Strong Retail Relationships
. Establish Product Development Process
. Design Cohesive Programs
. Identify New Businesss Opportunities
. Domestic/ International Licensing Industry Relationships
LICENSING WORKS! (Independent Licensing Agency)
Consultant January 2011-Present
Solicit domestic licenses for Hard and Soft Line categories including
Apparel, Accessories, Home Furnishings,
Toys, Collectibles, Halloween Costumes, Collectibles, Gift/Novelty and
Stationery.
. Responsible for re-launching KEWPIE as a "Junior" property at retail.
. Develop licensing programs for TARZAN 100TH Anniversary, ZORRO, BUCK
ROGERS,
PUPPY IN MY POCKET, MOULIN ROUGE, TETRIS, CASTLE, HEARTS FOR HEARTS
GIRLS
and PLAYTIME BUDDIES.
. Actively search/identify and entertain "new business" opportunities
for agency representation.
PARAMOUNT PICTURES (Motion Picture/TV Studio)
Manager of Licensing March 2008-September
2010
Managed Domestic Licensing programs for Hard Lines and Soft Lines,
including Apparel, Accessories, Home Furnishings, Toys, Dolls, Halloween
Costumes, Collectibles, Gift/Novelty and Stationery categories.
. Achieved maximum success re-launching classic film library titles:
THE GODFATHER, GREASE, BREAKFAST AT TIFFANY'S, THE WARRIORS, TOP GUN,
FLASH DANCE and FOOTLOOSE.
. Established ANGEL CAT SUGAR as a successful brand in U.S., with retail
placement at Walmart,
Walgreens, CVS and Rite-Aid.
. Accomplished retail product placement for BREAKFAST AT TIFFANY'S 50th
Anniversary, GREASE
and IT'S A WONDERFUL LIFE at Target, Barnes & Noble, Borders and
Lowes.
. Forecasted/projected ultimates and actuals revenue quarterly.
Solicited, negotiated and finalized
licensing agreements. Developed and maintained relationships with
licensees and retailers.
. Effectively communicated daily with client base of 70 and 7 Celebrity
Estate offices.
. Continually met individual goals and increased revenue by 25%
annually. Personally delivered CASH
advance revenue receipts in excess of $2M, with Minimum Guaranteed
revenue of over $3.5M.
ADVENTURE PUBLISHING GROUP (Licensing Industry Trade Magazine Publisher)
West Coast Advertising Director November 2006-March 2008
Sold advertising space for The Licensing Book and The Toy Book to
entertainment/animation studios, production
and toy companies in California, Nevada and New York.
. Signed up 16 new accounts and generated revenue over $200,000 within
first 6 months.
. Created/presented advertising proposals to potential clients and
negotiated terms for Insertion Orders.
. Tracked sales to completion and receipt of art/editorial materials.
Pamela Harris Resume
Page 2
PLAYHUT ENTERTAINMENT (Toy Company Entertainment Division)
Director of Licensing April 2003 - April
2004
Launched in-house entertainment division for prominently established toy
company. Developed licensing programs
for "Chinamation" properties BIRD ISLAND, WAY OF THE WARRIORS, LITTLE MONK
and DeCHENG.
. Spearheaded launch of LITTLE SIGNZ licensing program. Project managed
writing, illustration,
self-publishing and retail placement of children's book for LITTLE
SIGNZ.
. Developed infrastructure including PR firm, Media Consultant and Legal
Counsel. Interacted daily on press releases and media calls for
toy/entertainment divisions.
. Established in-house Chinese Licensing Agency. Built relationships
with key executives in order to acquire properties for international
representation thru offices in China.
. Managed staff of 4 -- Assistant, Product Development Coordinator,
Media Consultant and PR firm.
HEARST ENTERTAINMENT (Diversified Media Company)
Director of Licensing
April 1999 - April 2003
Managed/developed domestic licensing programs for classic comic strip
properties BEETLE BAILEY,
THE FAMILY CIRCUS, HAGAR THE HORRIBLE, MANDRAKE THE MAGICIAN, FLASH GORDON.
. Established retail promotion with AAFES to support the 50th
Anniversary of BEETLE BAILEY.
. Increased sales by 50% and generated licensing revenue of $2M in Hard
and Soft Lines categories.
. Re-launched FELIX THE CAT "Junior Brand" at mass/specialty accounts --
Hot Topic, Target/Wal-Mart.
. Managed staff of 2 -- Assistant and Product Development Coordinator.
SONY SIGNATURES (Motion Picture Studio)
Manager of Licensing May 1994 -
April 1999
Developed/executed/managed domestic licensing programs for Columbia/TriStar
motion pictures, television, music and third-party properties: MEN IN
BLACK, JUMANJI, STARSHIP TROOPERS, MATILDA, WHEEL OF FORTUNE, THE NANNY,
JEOPARDY, I DREAM OF JEANNIE, THE THREE STOOGES, RINGO STARR, and PRINCE.
. Built successful licensing program for television show THE NANNY.
Worked closely with Fran Drescher to develop the "Talking Nanny Doll."
Arranged appearance at Toy Fair and on David Letterman Show.
. Launched line of collectible products for RINGO STARR. Arranged
plate/figurine signing for manufacturer.
. Worked closely with retailers guaranteeing shelf space for up-coming
motion picture tie-ins. Presented retail programs to mass/specialty
accounts.
. Generated revenue in excess of $5M in Soft and Hard Lines categories
. Supervised staff of 3 -- Assistant, Product Development and Sales
Coordinator.
Education
West Los Angeles City College
UCLA Extension Classes