Project Management

YIMENG BAI

VISIT PORTFOLIO SITE

** ***** *****. *** ****. Jersey City. NJ07310 718-***-**** *********@*****.***

E DUCATION

M.P.S. 2011, Interactive Telecommunications

TISCH SCHOOL OF THE ARTS

Awarded TSOA Department Scholarship in all 2 academic years

NEW YORK UNIVERSITY

NEW YORK, NY USA

B.A. 2008, Film & Digital Media

COLLEGE OF ART & COMMUNICATION

Awarded top class College Scholarship in all 4 academic years, GPA 3.89 4

BEIJING NORMAL UNIVERSITY

T.A. for Cinematography course

BEIJING, CHINA

EXPERIENCE

THESIS PROJECT - THE LAST GAME

DIRECTOR & ART DESIGNER

Led a crew from Tisch and USC film school of 40 to produced the film and the web platform for

NEW YORK, NY USA

my thesis project - an interactive film

11/2010-3/2011

+ Established the overall “Interactive multi-perspective fiction film” concept, that encourages user to

create their own narratives

+ Created the story and co-write the script, directed and edited the film

FREELANCE VISUAL DESIGNER HUGO BOSS

Created the key visual design, directed the commercial video, and assist to constructed the

NEW YORK, NY USA

display to attract potential customers

9/2010-3/2011

+ In a team of 30 to build the multimedia installation for the Hugo Boss flagship store window display

NEW YORK CHINESE FILM FESTIVAL

ASSOCIATE DIRECTOR

Responsible for all aspects of event management

EVENT PLANNER

including transportation arrangement, staff communication, translation and on-site management

NEW YORK NY USA 8/2010 - 9/2010

+ Associate directed the opening ceremony at Lincoln Center and the Closing ceremony at CAPITALE

+ Worked closely with vendors to ensure that all requirements are fulfilled

OGILVY & MATHER

VISUAL DESIGNER

Provided design and creative solutions for strategically imperative clients, including Green Peace,

BEIJING, CHINA

Audi, IBM, Lenovo, GSK and Huggies, had experience with developing and pitching proposals

6/2008 - 8/2009

form interactive campaigns for large companies, highly organized on multiple projects to meet

tight deadlines

+ Launched Green Peace's first coal consumption campaign in China; created the narrative and visual

style of the Coal Story, which won Spikes Asia Advertising Award in 2009 and 3 more.

+ Conceptualized, implemented the new Audi A4L branding site.

+ Developed the "Robot Thinker" to convey Lenovo's brand philosophy and to revitalize the brand image

of Thinkpad, Developed and advanced site-wide visual style

CHINA NATIONAL FILM FESTIVAL

VIDEO PRODUCTION DESIGNER

Designed the theme, visual concept and the main stage for the largest and most famous film

BEIJING & DALIAN, CHINA

festival in China

8/2006 - 9/2008

+ Conceptualized and Conducted an red carpet campaign of diverse local brands via TV and Internet

+ Contributed to a record high viewership in China National Film Festival history

SKILL S & I NTEREST S

Pre production: storyboarding, developing shot lists, lighting/grip set-up and test shoots, Retailing list.

MEDIA PRODUCTION

Production: camera operating or assisting

Post-production: Final Cut Pro / After Effect / Avid Media Composer

Adobe Photoshop / InDesign / Illustrator

GRAPHIC DESIGN

Hosted a personal Photography Exhibition in Beijing in 2008

PHOTOGRAPHY

Fluent in Chinese Mandarin

LANGUAGE

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