Manager Customer Service
Resume:
TAMU CURTIS
Los Angeles, CA 90014
**********@*****.***
Marketing and Promotions; Creative Direction; Strategic Planning
SUMMARY OF QUALIFICATIONS
I have successfully directed and executed multi-channel marketing campaigns
and brand positioning across multiple categories including Direct Response,
Home Entertainment (Direct-to-DVD,) consumer brands, beauty and fashion
apparel. I have excellent research and analytical skills and I am
knowledgeable about emerging web technologies and existing online marketing
strategies. I have extensive experience with Social Media Marketing with
over 4+ years.
TECHNICAL PROFICIENCIES
Proficient on both Mac and PC platforms: Microsoft Office 2007, Powerpoint,
Outlook, Entourage, Photoshop, Wordpress, FBML, Google Analytics, Google
Ads, Database and CMS experience
PROFESSIONAL EXPERIENCE
Syndero (Iconic Labs) - Direct Response Marketing (beauty)
Brand Marketing Manager 1/11 -
8/11
. Develop strategies, plans and innovation pipeline for assigned product
lines.
. Develop strategic marketing plans to increase market share and meet
goals for revenue and profitability working collaboratively with
different functions.
. Plan, organize and control innovation pipeline for product line, from
conceptual stages through launch.
. Create marketing ingredient story
. Lead segment-specific new product launches from conception through
execution (pricing, positioning, packaging, etc.)
. Manage timelines and day-to-day operational activities with product
development, inventory, procurement and customer service.
. Manage consistency of brand image, tone of voice and footprint in
marketing collateral.
. Plan and direct performance of one or more employees
. Routinely perform industry and competitor market research to develop
and manage marketing objectives and product positioning.
. Lead the product development process: Identify new consumer insights,
develop concepts, asses market potential to quickly bring viable new
products to market.
. Participate in strategy development efforts for advertising, creative
and media programs
. Execute Marketing Research projects, such as focus groups and home use
tests.
. Ensure a unified brand image and message throughout all advertising,
packaging and promotional efforts.
. Manage all social media pages (30K fans), create yearly social media
strategy, and content calendars
. Execute creative sweepstakes and giveaway promotions.
. Encourage online discussion and stimulate conversation within social
media communities
. Build upon consumer-brand relationships on social media walls; provide
public feedback and discussion questions.
. Manager consumer communication (creation on monthly newsletters, email
communication, social media responses)
Codeblack Entertainment - Home Entertainment Marketing
Marketing Manager 6/09 -
8/10
. Scheduled marketing timelines for multiple DVD releases. (Web 2.0 /
print / radio / broadcast) Distribute to internal teams and
monitor execution
. Managed the execution of new DVD releases including marketing
plans/strategies, budgets, packaging, print collateral, consumer
print ads, online banners, premiums, and other creative elements,
ensuring timeliness and accuracy
. Led multiple production teams and outside agencies to ensure creative
(key-art / radio spots / advertising collateral / promotional videos)
was on-strategy and on time
. Conceptualized integrated online campaigns, giveaways and sweepstakes
that crossed all forms of mobile and social media platforms
. Added over 15K new users over the year to social media pages
. Set-up, execute and monitor various mobile campaigns (Business to
Consumer structure)
. Managed the development of an innovate consumer facing branded content
website for top comedians. Worked with talent/managers/agents to
create special content and online features (contests, video
interviews) for website. Worked closely with webmasters to oversee
maintenance & updates on portal site & artist sites
. Managed e-commerce site, upload relevant content, products, news
articles and handle customer service inquiries
. Created and executed e-mail blasts: eNewsletters, promotional\ blasts
to a consumer base of over 40K
. Created consumer and trade marketing materials and presentation decks
. Selected and edited promotional clips to distribute for press reviews
. Hired and supervised interns : Monitor viral campaign messaging and
results
. Event Coordinator - Coordinated several theatre events, including the
successful live comedy show Shaquille O'Neal's All Star Comedy Jam
currently seen on Showtime and performed at the Nokia Theater LA Live
and Dallas.
The Sharpe Alliance - Sponsorship and Marketing Agency
Consultant 5/08 -
3/09
(Clients: Mall of America, Dick Clark Productions, National Geographic, LA
INC, Control Room, PeopleJam.com, Aqua Lounge Beverly Hills)
. Responsible for generating leads, pitching, and closing sponsor sales
. Created proposals based on customized opportunities and partnership
programs and pitched key organizational decision-makers (Fortune
1000) and built relationships with contacts
. Successfully closed sponsorship deals for clients with the following
brands: Estee Lauder, 24 Hour Fitness, Nintendo, Revlon
. Initiated and devised client solutions and proposals ensuing realistic
deliverables and profitability
. Provided visionary oversight to clients on marketing initiatives,
content delivery, and entertainment partnerships
. Developed sponsorship structures and brand extension programs
. Designed and created RFPs and sales materials outlining client's
assets
. Researched brands and industry trends
. Identified relevant brands and industry categories with which to build
alliances
. Solicited and managed internal and external marketing, PR, design and
creative teams as pertained to campaigns
. Assisted in planning and managing events and client media exposure
Promotions Group West - Marketing and Promotions Agency
Account Manager 4/06 -
5/08
(Clients: Paramount Pictures, Qualcomm, Air New Zealand, Wells Fargo, HP,
ING)
. Provided strategic vision and management on multiple promotional
programs
. Worked with clients and all outside and internal teams during every
phase of project from research and planning to execution and
evaluation
. Strategized and made market recommendations for client marketing
campaigns which included consumer-targeted promotions on a national
level
. Served as daily point person and key client contact
. Wrote, researched and completed RFPs
. Instituted training manual that was accepted as company standard for
all mobile marketing tours
. Project manager on national 24 city mobile tour and several regional
experiential marketing campaigns for Paramount Pictures, Air New
Zealand and Wells Faro.
. Created and monitored program budgets
. Led creative design team for creation of program assets
. Supervised build-outs for tradeshow booths and promotional vehicles
. Managed and scheduled on-premise activity for events
. National mobile marketing tour location routing
. Reviewed post field event reports and prepared market recaps and other
reporting; (identified, summarized and communicated key learnings,
issues and opportunities)
. Researched, hired and scheduled program vendors, including live
entertainment needs
. Sourced, trained and managed Market Managers and Field Ambassadors in
each market
. Developed and implemented Market Manager training programs, ensuring a
high level of knowledge resulting in successful event execution
TrueStar Media - PR / Branding Agency (Fashion and Beauty)
Account Manager 3/04 - 4/06
. Drafted media relations materials such as press releases, pitch
letters, proposals, and media alerts
. PR outreach to relevant print publications and blogs to create added
value to marketing programs
. Creative Director for client's website design, direct mail collateral,
video art installations, branding, video editing
. Conceptualized photo shoots and print campaigns for accessory products
and apparel
. Tradeshow Coordinator: booth design and concept development -Handled
all logistics with the Convention Center. Facilitated load-in and load-
out of booths. On-site Supervisor and Tradeshow Coordinator - Won
"Best in Show" Booth Award Magic Convention 2006
. Created production budgets for tradeshow appearance, including
building, transporting and storing booths
. Provided creative vision and produced parties and launch events for
clients
. Event budget creation
. Hired event staff
. Hired and coordinated all vendors (caterer, AV equipment, security,
live entertainment, catering etc
. Secured event insurances, city permits and building and safety permits
Handprint Entertainment
Talent Management Company - (Jeff Pollack, Benny Medina) 3/02 - 3/04
. Preparation of annual operating budget
. Established and managed budget for client's long running Las Vegas
variety style comedy show at the Hard Rock Casino. - Beacher's
Madhouse
. Maintained 1099 reporting information for both Handprint Entertainment
and talent used in the Las Vegas show
. Job costing and reports
. Monthly Financial Statement preparation
. Invoiced studios, production companies, talent agencies and clients
for commission payments
. Accounts Payable and Receivable
EDUCATION
University of California at Los Angeles
Bachelor of Arts Political Science
June 1996
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