BILINGUAL MARKET AND MEDIA RESEARCH PROFESSIONAL
Client Servicing ? Sales Support ? Fluent in Spanish ? Strong Math Skills
Proven ability to interpret data, present meaningful reports and develop
sales presentations to provide marketing, sales and research support.
Successful liaison between the company and its clients. Recently completed
two math courses at UCLA Extension: Mathematics for Management and Business
Statistics.
PROFESSIONAL EXPERIENCE:
METRO-GOLDWYN-MAYER INC.
2009-Present
Television Research Manager, Los Angeles, California
. Create presentations and summary material for MGM's Worldwide Television
Distribution Department with a specific focus in International Research.
. Analyze and interpret industry reports for the company's Presidents and
Top Executive Sales Team.
. Provide research support to the National Television Syndication Division
and New York Ad Sales.
ENTRAVISION Communications CORPORATION 2002-2008
Senior Research Analyst, Santa Monica, California
. Backed up the Vice President of Research with in-depth Hispanic research
analysis for 23 Univision/TeleFutura affiliate markets and provided
material to the national/local sales teams.
. Organized and managed research support for the company's Senior Level
Executives for interviews, presentations, earnings calls, board meetings,
annual report to shareholders and form 10-K.
. Trained research analysts in the use of Nielsen data, methodologies and
research softwares.
KVDA-TV Telemundo Communications Group, Inc. 2001-2002
Director of Research and Marketing, San Antonio, Texas
. Created presentations for both local and national sales teams.
. Interpreted data and analyzed research tools for top management.
KORO-TV Entravision Communications Corporation
1999-2001
Research Analyst and Sales Assistant, Corpus Christi, Texas
. Developed local and national sales presentations for Laredo and Corpus
Christi.
. Assisted in the preparation and analysis of sales reports, sales
forecasts and annual budget plans.
EDUCATION:
Texas A&M University - Corpus Christi, TX - May 1998
Master of Business Administration - Concentration in International Business
GPA: 3.92/4.00
Texas A&M University - Corpus Christi, TX - May 1996
Bachelor of Business Administration in Marketing GPA: 3.95/4.00
SKILLS:
Fluent in Spanish with translation experience.
Studying Italian for the past 4 years at the Istituto Italiano di Cultura
of Los Angeles, California.
Proficient in Microsoft Office, MapPoint, Photoshop, Adobe Acrobat, Nielsen
NPower, Nielsen Galaxy Explorer, Nielsen AdViews, Nielsen Arianna, Nielsen
Galaxy Profile, TNS MarketAdvisor, Simmons Choices, Marketron TV Sales,
Geoscape Intelligence System, Maximiser, Arbitrends, Qualitap, TapScan,
XTrends, Scarborough, R.L. Polk Insight, WRAP Overnights & Sweeps Plus,
International Audience Data - Essential Media Services (EMS)/C.A.D. ITVR,
Mediamark Research & Intelligence (MRI).