Manager Marketing

Debra Roper

***** *** ******** . ******* *****, CA 92691

Home: 949-***-**** . Cell: 562-***-**** . E-mail: *********@*****.***

MARKETING PROFESSIONAL

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Results-driven and experienced Marketing Professional, leveraging in-depth

knowledge of the marketplace and the competitor landscape to significantly

increase revenue. Adept at conducting market research and analysis,

developing effective marketing and advertising campaigns to increase

company/product awareness, and providing leadership and direction to

employees to improve productivity. Currently seeking a position as a

Marketing Manager or Director which will effectively utilize all acquired

skills and abilities, bringing 20+ years of related professional experience

as follows:

KEY STRENGTHS

1 Professional Experience

Westin Automotive Products, Inc. September 2010-April

2011

MARKETNG MANAGER

Marketing Manager for Westin Automotive Products, Inc, an automotive

aftermarket manufacturer selling truck and SUV accessories to warehouse

distributors, jobbers and consumers.

Scope of responsibility: Managed all aspects of marketing to include

creating the marketing plan, annual budget and communications plan.

Researched competitors and expanding into new markets. Responsible for

deliverables such as the yearly product catalog, brochures, distributor and

jobber catalog creative, packaging. Responsible for SEMA tradeshow and 26

regional shows nationwide. Supported direct sales staff in the field.

Created annual advertising plan and negotiated rates, placement and added

value programs. Worked with editors in placement of product for write-ups

and product shootouts. Wrote press releases, brochure/catalog copy and

editorial submissions. Managed Westin website and social networking via

Facebook, Twitter. And YouTube. Responsible for Westin Rewards program and

quarterly promotions to direct customers and consumers. Overlooked mailings

to customers via direct mail and e-broadcasts. Managed 4 direct reports.

Reported to V.P. Sales and Marketing

CalAmp Aercept Group-Lake Forest, CA April 2009 - June 2009

MARKETING CONTRACTOR

Marketing Contractor for CalAmp Aercept's group, a manufacturer of GPS

tracking systems for the Buy-here-pay-here market.

Scope of responsibility: Researched competitors and created a complete

product comparison matrix and advertising matrix comparison. Organized

annual budget to show what has been reserved and what is currently

available to spend. Recommended additional advertising to include both

online and direct mail. Researched and created the editorial contact list

along with the PR calendar. Created new sell sheet collateral and Agent

binder. Coordinated participation at 2 trade shows. Researched and

purchased new direct marketing lists for new market opportunities.

Reported to GM.

SNUGTOP - Long Beach, Ca June 2007 - January

2009

MARKETING MANAGER

Marketing Manager for Snugtop a truck after market accessory manufacturer.

Snugtop manufactures custom fiberglass tonneau covers and truck shells to

consumers.

Scope of responsibility: Managed corporate branding, marketing

communications, advertising and media placement, trade shows, public

relations, sales rep and dealer sales support.

Specific duties: Created all collateral to include brochures and dealer

binders. Created marketing budget and plan. Manage participation in all

trade shows to include the annual SEMA show the largest vehicle after-

market accessory show in the world. Manage public relations and ad

agencies, manage all updates and improvements to internal and external

websites. Provide direction in the communications of the company internally

and externally.

Reported to company President and managed one Marketing Coordinator

2 People's Choice Home Loan, Inc. - Irvine, CA September 2004-

March 2007

1 SENIOR MARKETING MANAGER

Senior Marketing Manager for People's Choice Home Loan, Inc. People's

Choice is a sub-prime lender whose markets included both wholesale lending

to brokers and direct lending to consumers.

Scope of responsibility: Corporate branding management, product management

and marketing communications.

Specific duties: Management of advertising for online and print

publications. Managed trade show participation. Managed product rollouts

and lifecycle management. Managed Public Relations programs. Created and

managed online company stores. Managed mailing and e-mail

campaigns. Managed and created marketing plan and annual budget. Managed

collateral and ad creative. Planned large customer events.

Reported to the Executive Vice President. Managed Marketing Coordinator and

Senior Graphics Designer.

2 CU Members Mortgage - Irvine, CA June 2002 -

September 2004

3 MARKETING MANAGER

Marketing Manager for CU Members Mortgage. CU Members is a mortgage lender

marketing offering services to Credit Unions providing to them outsourcing

for their mortgage lending and processing needs.

Scope of responsibility: Marketed loan products and services to Credit

Unions.

Specific duties: Maintained relationships and serviced Credit Union members

in-house. Created marketing materials and mailings to Credit Unions.

Managed trade show participation.

Reported to the branch A.V.P.

Axiom Navigation, Inc.-Costa Mesa, CA May 2001 - June

2002

4 MARKETING COMMUNICATIONS MANAGER

Marketing Communications Manager for Axiom Navigation, Inc. a supplier of

GPS (global positioning systems) modules, for integration into other

products. Cell phone location and vehicle tracking devices were two of

their end products.

Scope of responsibility: Marketing communications and corporate branding.

Specific duties: Managed annual marketing plan and budget creation. Managed

Public Relations program. Managed advertising creation and media planning.

Managed website creation and maintenance. Managed customer database.

Managed trade show schedule and participation. Managed collateral

production, production of all corporate presentations, direct mailings and

e-mail blasts.

Reported to the V.P. of Marketing. Managed Website/Graphics Designer.

1 Startel Corporation - Irvine, CA September 1998 - May

2001

5 MARKETING COMMUNICATIONS MANAGER

Marketing Communications Manager for Startel Corporation which is a $12

million subsidiary of Comverse Technology producing Intelligent Call

Centers to the TAS, Healthcare and Telco markets.

Scope of responsibility: Marketing communications and corporate branding.

Specific duties: Managed and created the annual marketing plan and budget.

Managed Public Relations program. Managed website creation and maintenance.

Managed tradeshow planning and attendance along with 2 large annual user

group meetings. Managed media production and placement. Managed all

collateral production, customer database, corporate presentations and

direct mailings.

Reported to V.P. of Marketing Managed Marketing Assistant and

Administrative Assistant

3 Magellan Corporation - San Dimas, CA July 1989 -

September 1998

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3 TRADE SHOW MANAGER

Trade Show Manager for Magellan Systems Corp. a manufacturer of GPS (global

positioning systems) receivers to consumers. These products were used in

six vertical markets to include: marine, outdoor, aviation (consumer and

commercial), consumer electronics, vehicle navigation and professional

survey.

Scope of responsibility: Managed all tradeshow activities for 100

tradeshows annually. Managed a 20 x 60 custom booth owned by Magellan.

Managed all graphics, product displays, collateral coordination, logistics

and installation/dismantle of large booth and small pop-up booths to shows.

Specific duties: Responsible for tracking and creating the yearly tradeshow

budget. Managed logistics and traveled to the show sites to supervise

install and dismantle and provided additional booth staffing support.

Large shows attended: Consumer Electronics, Paris Air Show, Supercomm,

Oshkosh fly-in, Outdoor Retailer, S.H.O.T. Show, IMTEC, Miami Boat Show,

S.E.M.A. as well as many other shows. Coordinated all marketing and sales

programs with 100 sales reps nationwide and 40 international distributors

worldwide to expand Magellan's presence.

Reported to the VP of Sales and Marketing.

4 MARKETING COORDINATOR

Marketing support reporting to the VP of Marketing and Sales. Supported

all domestic and international marketing and sales of satellite access

products to the consumer and military markets.

Scope of responsibility: Supported the Marketing Managers of six vertical

markets. Coordinated product development, product marketing, product

rollouts, advertising, budget responsibility and all tradeshow

coordination.

Specific duties:

1 Military Marketing Coordinator

Responsible for all tradeshows, attended military shows such as Paris

Airshow, Marine Corps show, AUSA, Spec OPS shows, National Guard and Marine

Corp West. Assisted with the creation of marketing plans; forecasting;

budget-tracking responsibility; responded to government RFP's; created

initial Magellan GSA contract. Responsible for coordinating product

development and new product rollouts. Responsible for ad placements,

International Distributor coordination, sales coordination, product

training and tech support.

2 Consumer Marketing Coordinator

. Coordinated creation of new ads, developed sales binders for sales

support, supported over 1,000 dealers, 100 reps and 40 international

distributors. Coordinated creation of all collateral: Press kits,

brochures, press releases, ad reprints etc. Coordinated design of new

product packaging, creation of product SKU's, prepared competitive

analysis, prepared product comparisons, coordinated all mailings and

created customer database.

Computer experience: Windows, Office, Word, Excel, PowerPoint,SalesForce,

SharePoint, Access, ACT database, Adobe Photoshop, Adobe Illustrator,

Pagemaker, Corel, Front Page, MS Project, MAPICS (mainframe), Citrix

server, Empower.

Education: BSB/MKT

Marketing Strategy Integrated Marketing Online/Social Network

Marketing

Market PR/Communications Company & Product

Research/Analysis Planning Awareness

Promotional/Media Campaign Development Corporate Branding

Strategies

Budget Management Tradeshow Management Team Building/Leadership

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