Marketing Manager
Resume:
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MY PORTFOLIO
http://www.mediaproductioncenter.com/portfolio.html Christine Martin
Austin, TX 78737
CE: 512-***-****
********@*****.*** SUMMARY
Highly accomplished marketing and communications professional with proven
history executing effective marketing campaigns. Results-oriented leader
with expertise in event planning, web content management and communications
strategy. Demonstrated abilities in developing strategic plans, leveraging
knowledge of business development and coordinating product launches and
concurrent projects. Recognized for professionalism and customer
relationship building.
KEY COMPETENCIES
Marketing Strategy & Planning Marketing Communication
Communication Strategy
Event Marketing and Management Media/Public Relations Web Content
Management
Social Media eMarketing Campaigns Advertising Campaigns
Adobe Creative Master Suite CS5 Adobe Acrobat Professional
Microsoft Office
Fatwire Software SharePoint Software Sony Vegas Software
Portfolio Software GovWin CRM Software Herman Miller Strategic
Sales
PROFESSIONAL EXPERIENCE
- Managed over 40 trade shows annually with $1.2Mil. budget
- Award winner of interactive CD-ROM for media - received 1st place in
Texas Public Relations Association and consequently was included in public
relations college text book as best practice
- Talented graphic designer in digital and print formats
- Developed eMail campaign strategy that received a 28% response rate
- Digital Library management
- Obtained Six Sigma green belt certification
AFFILIATIONS
- Public Relations Society of America, Member
- Association for Women in Communication, Past Member
- American Marketing Association, Past Member
CIVIC RESPONSIBILITY
- FLCCT volunteer (Financial Literacy Coalition of Central Texas)
- Texas LEAD volunteer (Leadership, Education And Diversity)
EDUCATION & TRAINING
Excelsior College - Pursuing BA
UT Austin McCombs School of Business - Graduate, Professional Marketer
Certificate
Northern Virginia Community College - Associates Degree, Magna Cum Laude
DETAILED EXPERIENCE
Marketing Specialist II, 6/28/2008 - 6/20/2011
Communications Editor, 1/1/2006 - 7/1/2008
Graphic Designer 2/28/2005 - 12/31/2005
Overwatch Systems, Ltd., 5301 Southwest Parkway, Austin, TX 512-***-****
Management of internal and external communications: Led the development of
an integrated website expansion project developing the process for website
content management, campaign strategy and distribution. Senior
communications liaison with corporate communications on publicity,
advertising and events management. Development of marketing collateral
materials to maximize brand identification.
Marketing Management
- Managed 30+ marketing events annually with a budget of $1.2M
supporting growth objectives.
- Created a unique approach to capture leads by incorporating QR (quick
response) through internet, print and event marketing
- Directed the integration of all marketing communications materials of
acquired company along with the development of creative for packaging
changes and the production of promotional material
- Conceived and developed interactive press kit that was adopted by
parent company
- Award winning campaign (won first place in PRSA regional Best of
Texas/Silver Spur awards)now being taught in college PR textbooks
- Created an original long-term marketing and communications plan
optimizing the use of departmental resources
- 2010 earned Textron Six Sigma Green Belt Certification
- Developed Proposal Reuse content management resulting in the design
of a website workflow process and management of proposal documentation
keeping content current with the ability of reusing the documentation for
winning new proposals
Communications / PR Management
- 2011, Austin Business Journal Award - Best Places to Work ranked #1
in Austin
- 2010, Austin Chamber Award - Best Innovation Company
- Developed eMail campaign for Integrated Services division that
received a 28% response rate within the first 30 days.
- Initiated, developed and implemented employee eNewsletter that is
distributed monthly
- Received Texas Public Relations Association Silver Spur/Best of Texas
Award - 1st place for development and execution of Interactive Media Kit.
This was adopted and implemented by our parent company. Additionally,
it was selected as best practice and incorporated into college public
relations text books.
- Active Security Clearance with valid Department of Defense
Investigation Information: NACLC from
OPM, date 2006 04 09; determined eligible for Secret from DISCO, date
2006 05 23 - Reinvestigation Due Date: 2016 04 09
- Social Media
Scan to view my LinkedIn Profile - http://www.linkedin.com/in/ccmartin
Graphic Artist/Marketing Manager/ Creative Design Director, 3/31/1993 -
7/5/2003
Keller Williams Realty International, 807 Las Cimas Pkwy, Austin, TX 78746
Visually communicated the company's brand identity and produced online and
printed collateral materials. Produced ads to go into four major real
estate trade publications. Primary interface (CRM) to outside vendors for
the qualification and development of promotional marketing programs.
Activities included generating specifications, development, coordination
and implementation of same to Keller Williams criteria. Supervised the
ongoing analysis of manual design to conform to set specifications.
Coordinated articles and edited monthly company newsletter. Train in the
use of marketing materials and standards of the company. Assisted in the
design of original Web Site. Internet liaison to all 280+ Keller Williams
offices throughout the United States. Liaison between company's franchisees
and PR firm.
Advertising and Marketing
- Led the design, production and delivery of marketing campaign and
interfaced with customers in obtaining commitments for product.
- Developed graphic team in support of branding platform for real
estate sales associates in over 200 franchises.
- Directed the efforts of production in advertising design to
incorporate corporate branding along with individual franchisee branding
strategies to promote growth objectives.
- Authored Internet home pages and designed logo link button for the
World Wide Web. Coordinated articles, organized layout and design, and
implemented a company Internet guide book.
Communications/PR Management
- 2003, Austin Business Journal Rising Stars Award - wrote winning
nomination
- 2002, Austin Business Journal - wrote winning nominations
- 2002, AD-Q Survey- Awarded first position as being most recognized ad
and third position as being most responded to Ad Campaign
- 2001, Inman Award - company voted "Most Innovative Company"
- 1999, 1998 American Advertising Award, Keller Williams Direct Mail
Campaign
Computer Graphics/Graphic Artist, 7/92 - 2/93
Printex, 3365 N Dodge Blvd., Tucson, AZ 85716 520-***-****
Created original designs for clients using desktop publishing software;
including PageMaker, CorelDraw, PhotoShop, and PowerPoint. Developed and
executed the layout, paste-up, copyfitting, and proofing of advertisements.
Developed and implemented new advertising designs for customers acting as
their account executive for placement of advertising both in broadcast
media and print publications. Other responsibilities included: color
separations, background screens, overprint, overlays, photographic
reductions & enlargements, creating camera ready art, designing 2 & 3 color
business cards, 4 color ads, 4 color brochures and logos and ad copy/art
for magazine insert orders.
Marketing and CRM
- Interfaced with customers in design and implementation of their
projects directly leading to customer retention and referrals
- Recognized for team effort in schedule completion to customer
satisfaction
- Acted as media planner placing advertising in broadcast and print
channels
REFERENCES
Toni Stewart, VP business development
Coldwell Banker: 480-***-****
Email: ************@*********.***
Barbra Humphries, Acct. Rep.
Corporate Account OfficeMax: 512-***-****
Email: **********@******.**.***
Stephen Greene, VP Communications
Textron Systems: 978-***-****
Email: *******@*******.*******.***
Rick Crosswhite, Product Manager
Overwatch Systems: 703-***-****
Email: **********@*******.***
Cassondra Taylor, Bus. Dev. Manager
Overwatch Systems: 240-***-****
Email: ****************@******.**.***
Janis Livingston, QA and Test
AMD: 512-***-****
Email: ********@*********.***
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