Real Estate Project

B-to-B and b-to-c Expertise

*** *. *** **** ***., #3, oak park, ILlinois 60302 superb interpersonal skills

DAYS 708-***-**** • EVENINGS 708-***-****

strategic research and analysis team leadership

***************@*******.***

social media strategy entrepreneurial spirit

JULIE BLEASDALE

SUMMARY

Experienced, results-oriented strategist with proven track record of developing and managing digital and social media strategies for

clients. Passion for educating internal staff and clients about emerging trends, best practices, and rules of engagement within the digital

space. Innovative, big-picture thinker who can connect digital and social to all other aspects of the client business to drive growth

opportunities. Understand the value of flexibility and a sense of humor in demanding, fast-paced environments.

MAJOR ACHIEVEMENTS

Author: “Social Media: Not Just for Kids Anymore” and “Customers Speak Loudly and Carry a Big Click” (both Online Media Daily; free

registration required).

Hewlett Packard (Agency.com) Led web and social media strategy for Friends & Family initiative, which generated $1 million in revenue

in the first 100 days of deployment.

Case IH (Agency.com) Created social media strategy, content strategy, and blueprint for thought leadership blog.

Kohler Co.(Agency.com) Authored strategy project featuring personas, customer journeys, and proposed action architecture, which led

to incremental redesign projects valued at more than $500,000 in service fees.

Fisher-Price (Agency.com) Conceptualized and successfully pitched “Virtual Play Lab” to facilitate real-time interaction between Fisher-

Price’s product developers and panel of moms.

ULTA Beauty (Agency.com) Developed User Experience Strategy that served as foundation for website redesign.

Quaker Snack Bars (Noble) Established brand’s consumer-centric marketing database with an instant win game that garnered a 50%

opt-in rate and fifty thousand opt-in names in just eight weeks

EXPERIENCE

Designory (formerly Agency.com) Chicago, IL 2006 - Present

Full-service interactive agency. Chicago clients include HP, Case IH, Alcon Laboratories, Red Hat, and Nike.

Sr. Strategist (2007 – Present)

o Conduct primary research to assess business and end-user needs; develop interview guides; conduct stakeholder

interviews and report on findings and recommend solutions

o Conduct research for client business strategy and solution development, including web, social, and mobile competitive

analyses; industry updates across specific verticals and companies

o Develop and facilitate client-facing workshops and strategic planning exercises

o Support business development efforts with strategic thinking, research and analysis; participate in new business

pitches

Account Director (2006):

o Manage the overall client relationship by setting and delivering upon client expectations

o Lead regular client presentations and strategic discussions; lead negotiations with clients including billing and

conflict situations

o Gather and synthesize data from Google Analytics into reports with actionable insights

JULIE BLEASDALE

***************@*******.***

304 N. Oak park ave., #3, oak park, ILlinois 60302

DAYS 708-***-**** • EVENINGS 708-***-****

Noble World Communications Chicago, Illinois 1999-2006

Full-service advertising and marketing agency employing nearly 300 associates with capitalized billings of $250 million. Clients included

Ingersoll Rand, Quaker Oats, Country Insurance & Financial Services, GE Medical, Borden Cheese, and Prevea Healthcare.

Director, Interactive Account Service (2001 – 2006):

o Evangelize the power of interactive capabilities; educate internal and external clients about online opportunities

o Oversee web development and interactive projects from concept through delivery, including resource management, project

scheduling and management, budget tracking, status, and metrics reporting/analysis

o Manage eleven-person team of programmers, designers, and account service staff to execute projects within scope, on

time, and within budget

o Leverage user feedback, site and/or campaign metrics, and usability testing to improve user experience and maximize

clients’ return on investment

o Initiate and manage strategic alliances with third-party vendors to provide clients with services that fall outside of agency’s

core competencies (i.e., usability testing, search engine optimization, email automation, etc.)

o Maintain 100% account retention

Senior Interactive Account Executive (1999 – 2001):

o Act as primary point of contact for day-to-day client requests

o Manage mid- to large-scale interactive marketing projects; provide written conference reports after project meetings

o Develop workflow processes and procedures for new Interactive Department

CNA Chicago, Illinois 1997-1999

Fourth largest U.S. commercial insurer and the 11th largest U.S. property & casualty insurer.

Web Content Manager, PlanetAEC (http://www.planetaec.com):

o Plan and develop editorial content of online information resource for architects, engineers, and contractors

o Manage relationship with Boston-based vendor hired to design and develop site

o Identify and develop opportunities to increase return on investment

The National Association of REALTORS® Chicago, Illinois 1989-1997

The largest trade association in the U.S., with one million members involved in residential and commercial real estate.

Managing Editor, Today’s REALTOR® Online (June 1997 - Oct. 1997):

o Plan, develop, maintain, and update website content

o Represent magazine at industry events and conventions

Associate Editor, Interactivity and Outreach (July 1996 - June 1997):

o Spearhead development and launch of Today’s REALTOR® Online

Human Resources Representative (April 1994 - July 1996):

o Recruit, interview, and recommend candidates for open positions

Associate Editor, Real Estate Today magazine (Nov. 1989 - April 1994):

EDUCATION

Lawrence University, Appleton, Wisconsin

Bachelor of Arts, English.

BUSINESS APPLICATION SOFTWARE

MS Office MS Project Visio Google Analytics

JULIE BLEASDALE

***************@*******.***

304 N. Oak park ave., #3, oak park, ILlinois 60302

DAYS 708-***-**** • EVENINGS 708-***-****

AFFILIATIONS

Chicago Interactive Marketing Association, Member

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