Sales Marketing

Elizabeth Saul

*** ** ******* ******, ********, OR 97211

*** **** **** ****** ? New York, NY 10028? 917-***-**** ?********@**.***

EXECUTIVE PROFILE

I am a forward thinking, creative, customer centric professional with a

background in marketing, business development, strategy, and account

management, and a proven track record for exceeding goals and developing

recurring business. I thoroughly enjoy all aspects of marketing, customer

interaction and creatively building something of value with a team. This,

along with my "do what it takes" attitude, are some of the attributes that

I can bring to develop new business and effective marketing programs for

your company.

AREAS OF EXPERTISE

As a senior marketer, offer new ideas and broad-based skills that can make

an impact on your bottom line.

. Development and articulation of marketing strategies and solutions.

. Consultative selling and the customization of solutions to address client

needs.

. Leadership of and development of peers and direct reports.

. P & L management.

PROFESSIONAL SUMMARY

Me You Them and They Marketing Consultants, Selma, OR 2008-

Present

Owner

. Develops and implements internal and external marketing materials,

programs, and processes such as flyers, brochures, promotions, direct

mail, merchandising, and advertising to help increase business.

. Collaborates with local business n Sales, Marketing, and Product

Development to determine launch strategies for new products or services

and program rollouts.

. Supports design, development, and execution of structured go-to market

plans for single or multiple, diverse products or services with

substantial financial impact to the organization. Develops structured

product or service marketing plans. Provides the sales force with the

tools and information to effectively attract and retain customers.

. Coordinates and oversees the execution of online advertising and

promotional programs to ensure profits meet objectives.

Metro Networks, a Westwood One Company, New York, NY 2005-

2008

National Director of Marketing

. Analyzed marketing objectives, formulated media strategies and

recommended best media plans for traffic sponsorships and digital media

advertising and managed all aspects and details in the execution of

client multi-market campaigns

. Top 5 billing executive for 2006 with $9,500,000 gross revenue and 2007

$16,000,000 gross revenue- exceeding budgets both years by 19% and 28%

respectively.

. Member of Westwood One's President Club which recognizes excellence in

sales performance for 2006 - 2008.

. Chairman 2007-8 of Metro Network's Executive Steering Committee,

appointed by management, to improve the direction of the company and

increase positive morale.

. Increasing agency billings by over 25% in consecutive years in a down

radio market. Number One new business biller in 2006 and 2007 generating

combined revenue for 2006 and 2007.

. Launched highly successful online and telemobile marketing campaigns for

several clients such as: Shell Oil and Subway

New Vision Advertising, Inc, New York, NY 2003-

2005

Vice President of Marketing and Sales

. Developed a list of over 30 performing clients with combined billings in

excess of $50 million per year, which represented 41% of the company's

billable income.

. Created and executed strategic advertising plans for clients utilizing

traditional and non-traditional media with a specific goal(s) orientated

approach.

Elizabeth Saul ? Page 2

K- Rock Radio (WXRK-FM), New York, NY

Account Executive 2000-

2003

. Grew agency revenue on an average annual basis of 28% per year. Such

clients included Snapple, MTV, VH1, Sprint, Saturn

. Developed a clientele base of "new business" generating over $2 million

dollars per year.

. Led the marketplace as the top 5 highest billing account executives for

new business from 2001-03.

ChannelSpace Online Entertainment, Inc, New York, NY 1998-

2000

Vice President of Marketing

. Created a strategic marketing program for their primary website,

collectingchannel.com, utilizing traditional media and direct response

programs to create site awareness which increased over 1000% during the

campaign's run.

. Produced television and print advertising campaigns with the emphasis on

generating additional avenues for direct revenue thru our collecting

'club' and premiere club members. These programs were created as a paid

member club similar in feel to belonging to a platinum membership

association.

. Increased revenue through our business-to-business marketing agenda with

current strategic partnerships as well as forging new relationships and

alliances, such as eBay and PAX television

. Managed public relation aspects of the company public relations,

including press releases, full print media campaigns, and collateral

sales materials, and new company website.

. Initiated a complete overhaul of the website, to create a more user

friendly and appealing atmosphere.

. Increased page viewership from 8,000 in May '99 to over 3,400,000 in

December '99.

Impact Advertising Group, Inc, New York, NY 1996-

1998

President, Owner

. Launched new advertising agency that generated $25 million annual revenue

. Developed and maintained 45 clients, including Intuit, Time Life, and

Nature's Advantage consisting of both short and long format advertisers.

. Introduced product lines and marketing campaigns that generated

excellent, profitable relations with client companies, both in the United

States, The United Kingdom and Europe that increased brand sales by 17%.

. Created brand awareness, and provided extensive media strategies -

utilizing innovative approaches with both QVC and the Home Shopping

Network.

. Established relationships with over 250 television stations nationwide to

clear barter programs for infomercial and commercial formats.

DLQ Advertising, Inc, New York, NY 1990-

1996

President, Owner

. Produced, directed and scripted over 80 direct response commercials and

infomercials for clients such clientele as Time Warner, Intuit, CMP

Publications, and Alabama Tourism.

. Placed Direct Response advertising campaigns in both Europe and the

United Kingdom.

. Negotiated rates with national media outlets including: broadcast, cable,

print and radio, saving clients over 45% off of general media advertising

campaigns.

. Successfully managed a staff of twenty.

. Developed barter program agreements with television stations and cable

networks to distribute the client's products on a risk-free basis.

. Supported the success of client companies through the design of effective

strategies, materials and communication pieces with target markets.

MSG Advertising, Inc, New York, NY 1988-

1990

Vice President / Creative Director

EDUCATION

Bachelor of Science, Communications

Boston University, Boston, MA

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