Director Project

Resume Marcos Alencar

Marcos Alencar

Highly accomplished creative professional with domestic and international

experience in: Interactive Marketing, Content, Strategic Partner Development,

Ecommerce, Wireless portals, Online Product Innovation, strategic planning, with

both start-up and growth organizations.

Phone: 5511 8488.5151

EXPERIENCE

Blend Digital Marketing and technology services

(Co-Founder, Strategy Planner and Executive Director )

Telefonica US - (Marketing / Content Director) US

Rio Bravo Investimentos- Embrion S/A- (Venture capital company) Co-founder and Executive

Director

GoWap - First Brazilian Wireless portal Brazil (Co-Founder - CEO)

CDN (Companhia de Notícias) Interactive Communication Director

StarMedia Product and Business Dev Director

Ogilvy Interactive - Product and Account Director

UOL - Universo Online (Senior Producer)

Abril Online- (Content Producer)

Company: Blend Digital (Marketing and technology services) - Brazil

Positions (dates): 2004/ 2010 - (General Manager / Strategy Planner and Executive Director )

Organizational structure: 15 people

Main Responsibilities

- Creative and Strategy;

- Innovation Consulting;

- Sales execution including prospecting, development, proposal and closing;

- New Biz development;

- Partnerships, strategic alliances.

Major achievements:

Scott Campaign

Project: Kimberly-Clark project for Scott product, Social Media Strategy.

Flowing Media Brazil - Focuses on the collaborative side of visualization exploring storytelling,

collective sensemaking, and online identity. ( MIT Fernanda Viegas Project)

Petrobrás

Project: Portal focused on Innovation - Petrobrás Innovation Unit.

Record TV

Projects: Trade portal, Future Television convergence consulting.

Drogaraia - One of the three major drugstores group in Brazil

Project: Ecommerce Portal

Mercador.com

Project: B2B Marketing Strategy and Portal Development

Multi-Commercial Bank

Project: Internet Banking, Digital Marketing.

Rua Vitorino de Carvalho, 463 Alto de Pinheiros CEP. 05447-140 São Paulo

Phones: 5511 3021.1776 5511 8488.5151

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Resume Marcos Alencar

Company: Telefonica B2B (leading B2B e-Commerce initiatives in Latin America, Spain and

Portugal) FL Miami

Positions (dates): 2000/ 2001 - (Marketing/Content/Partners Director)

Organizational structure: 400 people

Main Responsibilities

Integrators solutions

Strategic Content Partnerships deals

Managed, Analyzed and negotiated the deal with Sapient, Agency, Digitas and RazorFish in US.

Managed Technology partners

Deal with Tibco, Epicentric, Vignette, Interwoven, Eversystems.

- Content and Strategic Partners.

- Content Acquisition.

- Responsible for all the portals in the holding.

- Portal concept strategy.

- Online marketing strategy

- Wireless Plataforms strategy for mobile business content distribution.

- Integrators solutions managing

- Business Communities Strategy for all the verticals.

- Team management.

Major achievements:

Deal and closed Strategic Content Partners agreements such as Globo, Agência Estado (Agency

news from Estado de São Paulo Daily Newspaper), Reuters Latin America, Gazeta Mercantil, and

Clarin. The deals brought to Telefonica B2B The most High Quality Industry Related Content in Latin

America.

GoWap (First Wireless company in Brazil)

Positions (dates): 2000 Co-Founder and CEO

Main Responsibilities

Deal and Closed agreements with Telefonica to provide High Quality Content over Wireless

Telefonica Celular Infrastructure.

Analyzed and recommended the acquisition of new company to be part of Gowap.

(Today Compera wireless Company)

-Revision and adaptation of the business model and strategic plan into this new market.

-Partners in the content, e-commerce, and technology.

-Strategic alliance agreements.

-Development, maintenance, and evolution of the Wireless Por tal.

-Daily operation and financial performance of the company.

-Human resources management.

Rua Vitorino de Carvalho, 463 Alto de Pinheiros CEP. 05447-140 São Paulo

Phones: 5511 3021.1776 5511 8488.5151

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Resume Marcos Alencar

CDN ( Companhia de Notícias)

Positions (dates): 1999/2000 Digital Communication Director

Main Responsibilities

- Partners in the content and technology.

- Strategic alliance agreements.

- Overseeing media planning, buying and budget management.

- Strategy Planning.

- Website Development

Company: StarMedia

Positions (dates): 1999 Product and Business Dev Director

Organizational structure: 100 people

Analyzed and negotiated deals with over 25 Content Partners in the first year, based on Ads

Revenue Share, bringing to StarMedia Portal new quality products.

Worked very close to Sales Group to create, build and launch new products and created content

areas for contextualized selling.

-Partnerships, strategic alliances.

-Created new and innovative ad products.

-Developed advertising partnership opportunities.

-Worked with web teams to improve Latin America Portals

Company: Ogilvy Interactive

Positions (dates): 1998 - Product Director and Account Director

Organizational structure: 100 people

Main responsibilities:

-Partnerships, strategic alliances.

-Responsible for management of online marketing team, for all creative development, agency

management, media negotiations, and analysis.

-Developed advertising partnership opportunities.

-Worked with web teams to improve site and streamline sign -up process.

-Created new and innovative ad products.

-Client Services

Company: Ogilvy Interactive

Positions (dates): 1998 - Product Director and Account Director

Organizational structure: 100 people

Main responsibilities:

-Responsible for management of online marketing team

-Developed advertising opportunities.

-Worked with Business Development and web teams to improve site

-Created new products.

Rua Vitorino de Carvalho, 463 Alto de Pinheiros CEP. 05447-140 São Paulo

Phones: 5511 3021.1776 5511 8488.5151

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Resume Marcos Alencar

Company: Universo Online

Positions (dates): 1997 / 1998 Producer Senior

Organizational structure: 300 people

Main responsibilities:

- New Online Products

- New products and Web Development for new products

- Interface with sales, business development and marketing

Major achievements:

Successfully developed and launched products such as:

First Brazilian web opera soup in the Internet "O Moscovita".

Second Brazilian web opera soup "Dossiê Greenwar"

Multimedia Soup Opera online with ANGELI, successful cartoonist in the Brazilian comics industry.

First Brazilian online Internet TV TVUOL

First Full Service Encyclopedia in Brazil

O largest Chat in Brazil. - New conception

Company: Abril Group ( Major publishing company in Latin America)

Merge with UOL Universo Online

Positions (dates): 1996/1997 Content Producer

Organizational structure: 100 people

Major responsibilities:

-Web Development for new products

-Information architecture

-New Online Products

COMPUTER SKILLS:

Computer: Expert on most business software, including MS Office (Word, PowerPoint, Excel,

Access, Outlook), Microsoft Project, Visio.

Spare Time: Mountain Biking, Surfing, Music, Reading, Photograph

Personal Summary

Name: Marcos Correa Alencar

Address: Rua Vitorino de Carvalho, 463 - Alto de Pinheiros São Paulo - SP, Brazil

Tel.(s): (5511) 3021.1776 Mobile (5511) 8488.5151

Age: 47 years 05/24/1961

Nationality: Brazilian Born in: Brazil

Civil Status: Married Children: 2

Languages: Fluent in English, Spanish & Portuguese

Graduation: Psychology - Universidade Católica de Campinas - PUCAMP (1982/1983)

Unip Universidade Paulista 1984/1986/

Universidade Federal de São Paulo Pos-gradução, Ciência e Sáude

Personal email address: *******@******.***.**

Rua Vitorino de Carvalho, 463 Alto de Pinheiros CEP. 05447-140 São Paulo

Phones: 5511 3021.1776 5511 8488.5151

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