Manager Management

John Rand

* ******** ***** ****, **** Washington, NY 11050

Phone: 516-***-**** I Email: ****.****@***.***

Objective:

To secure a studio director/manager position in an ad agency or an organization where my talent

can be applied to process strategies, financials and production.

Qualifications:

Over 20 years of experience at several top rated advertising firms in New York with significant

experience in print, direct mail, collateral, OOH, digital, and pharmaceutical. Specialties include

graphic services management, team building, mentoring, workflow and timing solutions. Acute

knowledge of estimating, budgeting and financial reporting.

Professional Experience:

J W T, I n c . N e w Y or k, N Y August 2006-May 2011

S t u d io M a n a g e r

Managed a dedicated staff of 40+. Interface daily with creative, print production, project management

and proofreading to ensure flawless delivery of high quality work with tight deadlines. Delegated

work to retouchers, desktop, and presentation group. Work closely with studio operations and

technology director to develop staffing plans, studio financials, server architecture and implement

work flow procedures.

Accounts: DTC, Cadbury Adams, HSBC, JetBlue, Johnson & Johnson, Kimberly-Clark, Microsoft,

Nestle, Pfizer, Rolex, Schick, Smirnoff, Tourism Ireland, TRowe Price, Unilever, Wyeth.

In-house capabilities include: desktop production of print and direct mail, Power Point

presentations, high-resolution retouching, traditional mounting and comping, proofreading, color

proofing, digital photography, large format printing, Xinet and Dalim work flow servers with digital

asset management and archiving.

• Assisted with the design of a new upgrade for our existing billing system. This included various

back end financial reporting to ensure a smooth daily studio financial operation.

• Developed in house digital file delivery system which has enabled us to deliver 100% of all

files to publications and printers on a daily basis.

• Designed a branded client facing web portal for TRowe price. This site enables us to quickly

deliver printed material directly to the client for their approval.

• Implemented the installation of our current proof certification system to SWOP standards. This

increased our volume of in house proofing for magazine and newspaper.

•Created a release form in Filemaker tied into a daily schedule database. This enabled fulfillment

and print producers to keep track of the day and time that every file release was due.

January 2000 - August 2006

M c C a n n R e l a t i o n s h i p Ma r k e t i n g, I n c . N e w Y o r k, N Y

S e n i o r V i c e P r e s i d e n t / D ir e c t o r o f G r a p h i c S e r v ic e s

Hired as VP, Director of Studio Operations, promoted to SVP, Director of Graphic Services, July 2001.

Managed day-to-day operation of Production, Traffic, Proofreading and Studio staff of 26 employees

and 4 supervisors. Increased studio revenue from minus 400k to over $2 million.

Accounts: General Motors, US Airways, Sprint, Hallmark, MasterCard, UPS, Microsoft, Intel, U.S.

Army, Blue Cross Blue Shield.

In-house capabilities included: desktop production, Power Point presentations, retouching, color

proofing, digital photography, large format printing, asset management and archiving, digital ad

delivery, traditional comp assembly and mounting.

•Member of the executive steering committee; created agency policies and discussed

revenue growth.

•Member of officer task force; mapped out roles and responsibilities for executive officers.

•Designed floor plan and directed the creation of a new state-of-the-art studio in 2001.

•Developed process strategies to ensure the most efficient implementation for producing,

tracking, routing and delivering both on line and off line digital files. This led to an increase in

revenue of over 400% within a year.

•Established high-end retouching/prepress operation that led to 100% of all direct mail, print,

catalogue retouching and proofing to be done in-house. Netted an average of 15% cost savings for

our clients and a 30% increase in revenue for studio.

•Developed “FastPath” model for executing low-cost, quick-turnaround tactical print executions.

This model is successfully being used on the Microsoft and Intel accounts as a strategic

competitive asset to compete with boutique agencies.

•Installed a Filemaker estimating and billing database for studio linked to IPG’s AdWare system.

Some custom features include electronic time sheets, automated cost-to-date e-mail notifications,

line item tracking, pricing and reporting.

•Helped develop “ProductionPlus” work-flow model that gave the production group additional

guidelines to quickly and efficiently assess a client’s print needs and establish cost efficiencies

both in print and paper purchasing.

•Converted studio from print only to a combination of print, Power Point and interactive

production.

Y ou n g a n d R u b i ca m, I n c . N e w Y o r k, N Y September 1992- January 2000

V i c e P r e s i d e n t / Ma n a g e r o f S t u d i o O p e r a t io n s

Managed a full-service digital art studio staffed with 45 employees and 5 supervisors with annual

billings of $9 million.

Accounts: AT&T, Xerox, Kraft General Foods, Colgate, Philip Morris, Sears, Citibank.

•Directed all the daily activities of an integrated studio staff. Developed management controls for each

department to achieve maximum internal performance. Implemented new procedures for efficient

digital production and file management work flow that contributed to taking the studio from $2

million to $9 million in billings.

•Started a Digital Output Group to provide creatives and account management with a quick and

specialized method of acquiring items that needed immediate attention, such as PowerPoint

presentations, large format prints, scans and laser output.

•Created a high-end digital photo studio to assist creatives shoot images for comps and high-end

finished pieces.

•Specified the purchase of capital equipment that lead to an increase in department-related profits in excess

of $2 million dollars.

•Purchased all outside comp illustration. Worked closely with creatives, recommending artists,

negotiating costs and keeping account management informed of money spent outside.

•Directed all personnel functions, including hiring, training, compensation, performance reviews

and terminations.

M cC a ff r e y & M c C a l l, I n c . N e w Y or k, N Y December 1982-September 1992

D ir e c t o r o f A r t S e r v i c e s

Hired as Assistant Studio Manager and promoted to Director of Art Services. Specialized in the

production of both general advertising and direct marketing. Responsible for overseeing in-house

typesetting and computer graphics area.

Accounts: ABC, Tiffany, Westvaco, Mercedes Benz, Air Canada.

• Converted traditional studio to digital, creating a full-service Macintosh-based production facility that

led to the successful production of all client advertising on the Mac.

•Recognized as one of the most advanced digital studios of it’s time.

•Negotiated and purchased outside presentation materials, prepress and art supplies.

Knowledge of:

Filemaker, Adobe Indesign, Photoshop, Illustrator, Acrobat, MS Powerpoint, Word, Excel, Xinet and

Dalim prepress software.

Education:

BFA Advertising Design NYIT.

References upon request.

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