Sales Marketing

RICARDO QUAYAT

***** *********** *****, ****** ** c 909-***-**** e *******@***.***

w www.ricardoquayat.com

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Creative Marketing Strategist seeking mid-to-senior level management

opportunity. My unwavering focus is with the creative work, and always eager

for the opportunity to tell a compelling story with solid copy that will

speak to the culture and community. I've managed some vibrant brands like

DIRECTV, Verizon Wireless and McDonald's with passionate strategic planning,

market research, analysis and innovative executions-from traditional direct

to digital and social media marketing. Experienced in tactical marketing

solutions with expertise in both general and multicultural marketing.

Developed effective push/pull strategies that derive consumer behavior

insights from bicultural influencers and campaign metrics. Creative team

leader and presenter with business management skills; proven track record in

effective team and change management.

Being relevant and passionately on strategy gets results.

Key Accountabilities

Creative thought leader recognizing trends and nurturing game-changing

solutions

Strategist of market development, B2C/B2B/C2C campaigns and multicultural

segment planning

Experience with developing SMM, Social CRM and email campaigns as they bring

ROI through growing market share and engaging consumer experiences

Perform quantitative reasoning skills related to analysis reports, ARPU and

call volume campaigns

Engagement with propensity-based retention strategies resulting in lower

churn investments

Understanding of data analytics, profiling transactional activities with

defining predictive models

Conducts SWOT analysis reports, monitored P&L with evaluating risks and

monthly reviews of agency performance metrics that are aligned with

overarching business goals

Industry Expertise

Technology/Entertainment: Direct, Mobile, Social & Hispanic for Verizon

Wireless and DIRECTV

QSR: Game promotions, sweepstakes, POS and branding for McDonald's and KFC

Wine & Spirits: On/Off-premise promotions and branding for Diageo and Brown

Forman Beverage

Healthcare: New market development & branding for Bravo Health, HealthNet

and Blue Cross

Retail: National store campaigns from planograms to brand marketing for

FactoryCard & Party Outlet, OfficeMax, Cargo Furniture and new product

launch at Best Buy for Digital Innovation.

Banking: Campaign development including DRTV, print ads and radio for BB&T

Branding, CitiBank Home Equity, Wells Fargo Reverse Mortgage and Bank of the

West Unbanked Customer Checking.

Automotive: On/Off-road aftermarket for Rancho Suspension, KC Lights,

Valvoline and Toyota USA

Marketing Strategy Consultant Corona, CA

2010 - present

Freelancing as a marketing consultant with various advertising firms

including:

Rauxa (direct/digital), and Bodera Marketing (SocialCRM).

Executive Creative Director, Roja RAUXA ROJA Costa Mesa, CA

2006 - 2010

Led the Multicultural Marketing (MCM) division from strategy through final

execution. Influential account and sales representative with all MCM new

business opportunities. Effective creative management and quantitative

reasoning collaborating with data segment analysts from direct to digital,

PR/DRTV/Radio/Community Events; email campaigns working with UI/UX design

coding team.

Results:

Generated year-to-year MCM account sales growth for Rauxa Roja division

Roja creative team won the DM agency of record account for DIRECTV M s

Created winning "control buster" DM targeting Hispanic consumers for Farmers

Insurance

Motivational speaking "Marketing with Cultura" presentations at industry

events

MCM Clients: Verizon Wireless, DIRECTV M s, So. California Edison, Mercury

Auto Insurance, Blue Shield of California, Wells Fargo, Bank of the West,

Farmers Insurance, Sage, Sears/Kmart and Bravo Health.

Group Creative Director LATHAM SynchronUs Oakbrook, IL

2005-2006

Managed creative teams for general market clients as well as SynchronUs

Multicultural division. Implemented campaign solutions with digital and

mobile platforms producing real-time results through interactive team's

programming best practices. (See previous Latham term below for more

details)

Creative Director MARKS & WHETSTONE Itasca, IL

2000-2005

Oversaw creative teams developing retail merchandise marketing plans and

multicultural programs.

Results:

Developed corporate identity for Factory Card & Party Outlet PPO launch at

NY Times Square

Wrote the go-to-market plan for Disk Dr., resulting in million unit sales at

Best Buy stores

Clients: Diageo (Judge & Dolph Spirits), Cargo Furniture, Factory Card &

Party Outlet, Howell Furniture, Digital Innovations, FTD, Laurel Tree

Records. Christian MCM Retailing: Moody & Thomas Nelson.

Director of Creative Services LATHAM SynchronUs Oakbrook, IL

1994-2000

Collaborated with clients/account teams from ideation of product launch to

penetration strategies. Guided creative resources to develop winning control

direct mail, collateral, print and interactive.

Results:

Won "best of show" Tempo Past President Award for Toyota X-treme Fun College

Incentive

achieving over 20,000 vehicle sales resulting in 35x over desired response.

Clients: Toyota Motor Sales, USA, United States Postal Services, Valvoline,

Lycos, Federated Investors, CitiBank, Canon, Bank One and Home Depot. MCM

Clients: Nicor Advanced Energy, Allstate Motor Club, Anthem Blue Cross Blue

Shield and BB&T.

EDUCATION

University of Phoenix, B.S./Business Management with honors 2005

College of DuPage Illinois, general academic

Art Center College of Design, Advertising Major

TECHNOLOGY

InDesign, Quark, Photoshop, Illustrator and Microsoft Word/PowerPoint with

understanding

of UI/UX design framing user experience (brand involvement) plus usage with

Flash

Mobile strategy driving key performance indicators for content and

mobile-optimized website

SocialCRM segment strategy consultant to identify relevant conversations,

sentiments, and influencers as part of community architecture and social

strategy

PERSONAL

Bilingual, fluent Spanish (Argentina). Began my career at Bermudez &

Associates, a leading Hispanic

ad agency in Los Angeles. With this experience, I learned that I could

contribute enormously to both

the general market and the multicultural mainstream. Interests include

jogging and oil painting. AWARDS

Recipient of over 25 Creative Awards for design, copy, marketing and digital

media including

the DMA Tempo Past Presidents Award "Best of Show", Advertising Age, AIGA,

Echo Finalist,

Score International and SEMA.

Contact this candidate