Marketing Management

KATE OLNEY

**** *** ******** ****. • Helena, Montana 59602

M • 406-***-**** E • **********@*****.***

PUBLIC RELATIONS & TECHNOLOGY

Media Strategist • Community Builder• Problem Solver

Energetic, results oriented producer with extensive marketing, full arsenal of non profit and telecommunications

knowledge seeks position in the communications arena to leverage my skills in public relations, contract

management and corporate giving programs.

Core Competencies include:

• Public relations strategy & • Print & electronic media metrics • Market research & analysis

• Multi stakeholder relations • Team building & leadership

media relations

• Print, web, digital & video • Thought leadership positioning • Event planning

content management

PROFESSIONAL EXPERIENCE

BLACKFOOT TELECOMMUNICATIONS GROUP–Missoula, Montana August 2007 Present

Senior Media and Public Relations Specialist

Core responsibilities include:

Develop and manage the company’s charitable giving efforts. Tasks include planning and executing

annual Education Technology Conference (www.blackfoot.com/etc) and bi annual Easy Access

Internet classes for senior citizens. Other tasks involve the coordination of community partnerships

and sponsorships.

Serve as the organization's point of contact for media and community inquiries as they pertain to

new products and services as well as corporate image. Tasks include writing press releases

(www.blackfoot.com/mediaroom), internal communications via intranet and website as well as

speaking engagements and the relationship management of several key influencers in over

twenty communities in company service areas.

Manage internal and external relationships with staff, partners, vendors and clients to meet

communications objectives. Tasks include the creative development of marketing campaigns by leading

internal brainstorming sessions and serving as project coordinator with outside advertising teams to drive

production schedules, distribution and company interest and image.

Develop public relations strategies that positively impact the company’s mission and triggers all

corporate image marketing efforts; i.e. blackfoot.com, annual meeting reports, press coverage,

corporate and community events, and corporate giving efforts.

Ensure campaign strategy, content and creative execution meet company expectation. Responsible

for strategic placement of messages through online, print, radio, television, and annual meeting

notice. Tasks include negotiating media contracts and determining the widest net at the lowest cost.

Present frequently to board of trustees, stakeholders and to the community at large as the editorial

subject matter expert and creative lead.

YWCA MISSOULA – Missoula, Montana February 2005 to August 2007

Marketing Coordinator/Development

A high profile position responsible for increasing the organization’s community presence through targeted

marketing initiatives via traditional media, website redesign and public speaking events as well as one on one

donor cultivation

Core responsibilities include:

Developed messages, materials and explanations of the YWCA’s work for donor cultivation campaigns

that resulted in over $250,000 in annual donation revenue – an increase well above 60% as well as over

$20,000 annually in corporate sponsorships.

Managed internal and external relationships with staff, partners, vendors and clients to meet

communications objectives.

Created, maintained and improved YWCA Missoula marketing collateral: annual reports, direct mail

appeals, brochures, newsletters, broadcast commercials, and trade conference visual panels and aids.

Coordinated marketing activities, including advertising campaigns, public service announcements,

speaking engagements, membership drives, and live television and radio interviews.

MARCUS DALY MANSION – Hamilton, Montana May 2002 to November 2004

Development and Events Coordinator

A managerial position responsible for all internal and external communications, fundraisers, direct mail appeals

community events, and marketing efforts. Designed and implemented company marketing plan with the purpose

of elevating the company’s brand image in order to increase donor participation and facility rentals

Core responsibilities include:

Managed internal and external relationships with staff, partners, vendors and clients to meet

communications objectives.

Maintained corporate website, newsletters and company collateral.

Developed key messages and strategic communications for the organization.

Organized season events and fundraisers yielding a 40% increase in net profits in the first year.

Implemented wedding coordination services which increased site rentals by 70%.

* * * * * *

EDUCATIONAL BACKGROUND

UNIVERSITY OF MONTANA, B.S. IN BUSINESS ADMINISTRATION WITH AN EMPHASIS IN MARKETING AND MANAGEMENT

PROFESSIONAL REFERENCES

SHEILA CALLAHAN, OWNER MOUNTAIN BROADCASTING

W: 542 1025 M: 880 1025 ******@******.***

TOM GALLAGHER, PROFESSOR, UM COLLEGE OF TECHNOLOGY

W: 243.7814 M: 240.0709 ***.*********@***.***.***

DEBBIE DANTIC, MARKETING INTELLIGENCE SPECIALIST, BLACKFOOT TELECOMMUNICATIONS GROUP

W: 541.5181 M: 880.5181 *******@*********.***

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