Sales Marketing

Dina Jean-Claude

*** ******* ***. *******, ** ***30 . Cell 678-***-**** . ******@*****.***

EDUCATION

GEORGIA STATE UNIVERSITY, Atlanta, GA

December 2011

Masters of Science in Marketing, Certificate of Specialization in Brand and

Customer Management

THE UNIVERSITY OF SOUTHERN MISSISSIPPI, Hattiesburg, MS

May 2010

Bachelor's of Science in Business Administration, Marketing (AACSB)

PROFESSIONAL EXPERIENCE

CRIF Lending Solutions October 2010

- Present

Marketing Associate (July 2011 -Present)

. Proposed use of LinkedIn/Tweeter to increase webinar attendance and

for lead acquisition purposes

. Assisting in the SEO/PPC initiative to increase online traffic on the

new website

. Gathered relevant trends and financial outlook information to include

in the marketing plan

Marketing Intern (October 2010 - July2011)

. Received certificate for completing an online expense paid SEM course

with JM Internet Group

. Conducted the calling campaign in conjunction with the email campaign

to achieve sponsorship goal of $60,000 for the upcoming CRIF Lending

Solutions Forum in September

. Coordinating keynote speakers of the likes of Elizabeth Warren for the

upcoming CRIF Lending Solutions Forum

. Coordinate logistics and registrations for the year long tradeshow

schedule

. Manage advertising schedule for trade magazines

. Input customer information into CRM system for transparency of clients

for each SBU

. Conducted extensive market research on prospective clients with

various sources such as Jigsaw to give way to intelligence driven

decisions on which accounts to pursue

BLACK & DECKER (Fortune 500)

January 2011- July 2011

Field Sales Assistant

. Created an online tutorial for 200 Sales and Marketing Specialists

nationwide regarding how to drive online sales for products not

carried in the Home Depot stores

. Track and maintaining the Accessory product category in the Home Depot

division to maximize online sales and to minimize Home Depot fines

. Served as administrative support for executives within Home Depot

division

TYLER TOOL, Hattiesburg, MS March -

June 2010

Marketing Internship

. Produced a product catalog with a budget of $5,000 to yield an

increase in sales

DICKEYS, Hattiesburg, MS January

- May 2010

Brand Ambassador

. Raised brand recognition of the restaurant through guerrilla marketing

resulting in an expanded base of loyal customers

TECHNICAL SKILLS

. Knowledgeable in Google AdWords/Analytics, Microsoft Dynamics, Word,

Excel, Access, PowerPoint, QuarkXpress, Outlook, Lotus Notes

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