Manager Content

Johanna Haynes

*** ******* ***** * Allen, TX * **013 * Mobile: 214-***-****

Email: ******.*******@*****.*** Twitter @JohannaHaynes

COMMUNICATIONS, MEDIA AND WRITING EXPERIENCE

Content Manager - CityVoice

January 2011 - July 2011

. Write and edit original content for over 60 SEO and SEM client web

sites - both new and redesigned sites

. Research and write various online articles for the HVAC, plumbing,

and dental industries, among others

. Write blogs to increase SEO optimization through creative, industry

related material

. Develop all site map outlines and editorial calendars for clients

. Proactively meet with clients on monthly basis to discuss business

needs, review site map and content

. Member of Online Boarding Team - Strategize with internal team on

creative solutions for clients' online content and design

Senior Corporate Communications Executive - Frost & Sullivan January 2008

- January 2011

Corporate Communications Executive - Frost & Sullivan January 2007 -

January 2008

Media Relations

. Coordinated interviews with top global and top trade publications

for analysts in multiple industries to include healthcare, energy,

environmental, automotive, chemicals, food, among others

. Obtained quotes in such publications as the Associated Press, Wall

Street Journal, Dow Jones, Bloomberg, and Reuters

. Managed live interviews on such broadcast outlets as FOX Business

News, Bloomberg, CNBC, and NPR

. Negotiated alliances with top trade publications - article

contributions in exchange for advertising and readership surveys

. Secured speaking engagements and press passes for analysts at major

industry events

. Developed and edit press releases, articles, and email campaigns for

the media

Project and Event Management

. SEMA/ AAPEX 2010, Las Vegas: Coordinated and managed first annual

client appreciation reception for 95 guests within the automotive

industry on $10K budget; obtained four speakers to include CEO of

Gabriel Ride Control

. Webinar Program: Personally managed 36 live webinars in 2009 and 49

live webinars in 2010 - manage, train, edit content, promote, and

moderate for all events

. Investor Relations Outreach Program: Developed relationships with

IR professionals at publicly traded companies, coordinate analyst

days, and secure interviews for quarterly earnings

Social Media

. Twitter - Daily tweets to support analysts in the media

. SlideShare - Seek, post, and promote content for Frost & Sullivan

. Train analysts on the use of social media - Twitter, Facebook,

LinkedIn, Slideshare

ADDITIONAL EXPERIENCE

Senior Recruiter - Peyton Resource Group March 2006 - September 2006

Senior Recruiter - Frost & Sullivan July 2004 - March 2006 and

September 2006 - January 2007

PROFESSIONAL DEVELOPMENT

. Regularly attend webinars related to public relations, marketing,

and social media

. PRSA, Hospitality Co-chair, San Antonio

. Attended 2008 PRSA Southwest District Conference - Public Relations

in the New Media World

. Recruit interns and Shadow Day students from local universities

. Guest lecturer, UTSA, Intro to Public Relations

EDUCATION

University of Texas at San Antonio

Bachelor of Arts, December 2002

Major: Communications

Concentration: Public Relations and Technical Communication

Secretary, PRSSA

SKILLS

. Proficient in Word, PowerPoint, Excel, Outlook, Lotus Notes, and

Internet Research

. AP writing style

. Public speaking, presentation skills

. Passion for working in tight deadline-driven environments while

managing several accounts simultaneously

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