Sales Manager

CRYSTAL ROMANO

*** ******** **. ( Carnegie, PA 15106 ( Cell: 412-***-****

******.*******@*****.***

Professional Summary:

Sales Consultant who has developed and maintained National and Tri-state

Territories. A professional with 5+ years progressive and diverse

experience in Sales, Account Management, Product Development,

Presentations, Product Training, and Head Hunter in challenging, diverse

and dynamic environments. Extensive and progressive background in the

medical, correctional, aesthetic, and retail fields.

Core Knowledge & Skill Areas:

Account Management Prospect Analysis Advanced Analytical

Effective Closer Project Management Skills

Cross-Functional Product Training Contract Negotiations

Leadership LTC & Corrections Medicare

Multiple Network Contacts Industry Medical Industry

PROFESSIONAL EXPERIENCE

SURGICAL APPLIANCE INDUSTRIES, Cincinnati, OH, 2010-Present

Sales Consultant (2010-Present)

Developed a new territory for the leading manufacturer of compression

hosiery, durable medical equipment and orthopedic soft goods while

increasing sales in the territory by 40%.

Accomplishments/Responsibilities:

. Marketed leading product line brands that included: Orthopedic goods,

DME, Medical Compression Hosiery, Diabetic products, and Mastectomy

prostheses.

. Developed and managed a new Tri-state Territory.

. Conducted direct contact on a daily basis with Hospitals, Orthopedics,

large Pharmacies, DON's, and Medical Suppliers.

. Initiated 10-15 cold calls per week in order to develop a non-existing

territory.

. Analyzed market conditions and prepared business plans.

. Efficiently managed large market accounts from inception to full on-

boarding.

. Moved territory into the top 10% ranking in the company in just 6

months (from the bottom quarter ranking).

. Maintained expertise across a range of products and product platforms.

. Prepared weekly reports summarizing sales results achieved, contacts

made, needs for change in products and suggestions for improvement.

. Maintained a high level of knowledge about SAI and competitor products

and their advantages and disadvantages.

. Provided on-site presentations and in-service trainings to customers

and physicians

CRYSTAL ROMANO

182 Mountain Dr. ( Carnegie, PA 15106 ( Cell: 412-***-****

******.*******@*****.***

. Completed rigorous anatomy training for Orthopedic and Mastectomy

fitting.

. Currently hold a large repertoire of contacts and networking in the

medical field.

. Results Driven and Customer Relationship Oriented.

Diamond pharmacy services, Indiana, PA, 2008-2010

National Sales Representative (2009-2010) ( Sales Representative (2008-

2009)

Sales manager for a closed door pharmacy calling on the long term care and

the correctional institution industries who provided alternative medication

packaging, electronic medical record systems, medical supplies, and cost

management services. Earned fast-track promotions through increasing

responsible managerial positions. Traveled nationally to prospective

accounts to provide presentations, pricing and to also coordinate/manage

National and State Tradeshows.

Accomplishments/Responsibilities:

. Managed all National customer accounts with a combined worth of $50

million.

. Generated and accumulated $7 million in new customer accounts.

. #1 in sales department with a total of 17 new customer accounts

obtained.

. Built and maintained relationships with physicians, medical staffs,

administrators, and local state and national politicians.

. Created and reviewed RFPs and Proposals using uniquely specified

company guidelines.

. Submitted and reviewed pricing to customers based off of Average

Wholesale Price and Cost Plus Structure.

. Conducted presentations on Diamond Services to County Commissioners,

Sheriffs and Administrators.

. Worked with Skilled Nursing Facilities and Long Term Care.

. Assisted in the planning and implementation of all marketing material

for appropriate customers.

. Conducted cold calls and researched State and County Jail systems to

generate leads.

. Obtained extensive experience in sales strategies using analytics and

research skills.

. Acquired extensive knowledge and experience with pharmacy laws,

regulations and procedures.

Amber products, Pittsburgh, PA, 2007-2008

Key Account Manager (2007-2008)

Key Account Manager for a manufacturer of medical grade paraffin,

depilatory wax, and skin care products to the medical and aesthetic

industry.

Accomplishments/Responsibilities:

. Developed and implemented the Amber Products Sales Program across all

customers.

. Arranged and scheduled tradeshows and educational trainings.

. Began developing a new product line under the $5 million company.

CRYSTAL ROMANO

182 Mountain Dr. ( Carnegie, PA 15106 ( Cell: 412-***-****

******.*******@*****.***

. Maintained and grew a database of over 15,000 national and

international customers via phone, email and meetings.

. Called on plastic surgeons, nurse practitioners, medical spas,

dermatologists, estheticians and massage therapists.

. Created sales strategies to increase direct and international sales.

. Analyzed sales reports and identified areas of strength and weakness.

. Consulted with clients on new or existing accounts to develop the

Amber Brand in their spa.

. Led and worked with the customer service and shipping team to ensure

customer satisfaction and product quality.

. Met with large resort hotels and spas to introduce and sell the Amber

Product Brand and initiate sales relationships.

Pressley Ridge, Pittsburgh, PA, 2006-2007

Case Manager (2006-2007) ? TSS (2006)

Therapeutic Staff Support for a large Non-Profit company who provides

therapy to disabled children and their families in hospital, school, and

home settings. Quickly earned a promotion of Case Manager to provide

management of doctors, services and medication of clients.

Accomplishments/Responsibilities:

. Collaborated with doctors and mental health professionals on client's

mental health.

. Increased database of customers through marketing strategies and the

evaluation of clients.

. Coordinated weekly group assessments to analyze and record

adolescent's performance and growth.

. Created monthly data analysis reports.

. Provided therapeutic support to children and their families, ages 2-

21, with autism and other mental health disabilities.

. Provided in-home, in-school and community therapeutic support.

. Responsibilities included: carryout treatment plan, document progress

through case notes and perform quality and safe learning methods.

EDUCATION

Bachelor of Arts dual major in Psychology & Sociology, December 2005

DUQUESNE UNIVERSITY, Pittsburgh, PA

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