Marketing Sales

Pamela J. Bednar

**** ***** ****** *****

Minneapolis, MN 55410

Home: 612-***-**** Mobile: 612-***-****

*********@***.*** www.linkedin.com/in/pambednar

SUMMARY

Marketing leader with a proven ability to define and drive marketing strategy to achieve business objectives.

Creative innovator with demonstrated success in building integrated marketing programs and launching

products in domestic and global markets. Effective in developing team -oriented organizations and leading

change initiatives. Expertise in:

Marketing Strategy Marketing Communications Corporate Communications

Brand Strategy Product Marketing Channel Development

Public Relations Public/Government Affairs W eb Site/Digital Media Strategy

Employee Development Product Localization Integrating Product Acquisitions

PROFESSIONAL EXPERIENCE

VISIONSHARE, INC.

Secure exchange network connecting health care providers and health plan payers

2007 – 2010

Vice President, Marketing

Developed the marketing infrastructure, strategy and programs for early stage health care technology provider.

Managed corporate marketing, marketing communications, digital media, brand strategy, public relations and

public affairs initiatives.

Recruited and developed a results-oriented marketing team of five able to quickly respond to changing

market conditions.

Doubled market share within 11 months by initiating integrated, interactive programs to drive business

through multiple sales channels. New business represented $2M in first year revenue.

Positively changed brand perception and enhanced awar eness in several health care market segments

within 12 months by updating the corporate brand and positioning strategy. Designed and executed

benchmark and subsequent brand perception studies to demonstrate results.

Created and implemented a public relations and public affairs program that enhanced brand awareness

among federal health care policymakers and established relationships with key government contractors.

Launched a corporate blog to educate constituents on federal health care reform policy issues and

standards development.

Initiated a customer relations program to drive incremental revenue and enhance retention. Designed and

executed a customer survey to identify new revenue opportunities, test brand perception and measure

customer satisfaction. Achieved a 14% response rate and a customer satisfaction proof point of greater

than 85%.

DIGITAL TECHNOLOGY INTERNATIONAL (DTI)

Formerly Publishing Business Systems. Enterprise software and professional service solutions for the publishing

industry.

2003 – 2007

Director of Marketing

Established a new marketing organization to include brand strategy, marketing communications, product

management, product marketing, international relations and partner acquisition initiatives. Grew department to a

team of four.

Drove overall market share growth by 3% (very narrow market) in three years by evolving the company from

a technology-driven product environment to a market-driven organization.

Strengthened the company’s value proposition by integrating brands following an international acquisition.

Generated new business and incremental sales from existing customers.

Measured brand perception and updated the corporate identity, positioning and branding strategy following

acquisitions under PBS and DTI.

Pamela J. Bednar Page Two

Generated $5M in initial contract revenue by launching a global sales and marketing effort. Negotiated a

series of complex international software and service contracts.

Launched a program to sell value-added solutions to existing customers that exceeded $1M in added

revenue in first two years.

Grew Web site visits and online leads by 50% by redesigning the corporate Web site as a sales tool.

Earned company coverage in key trade publications by establishing relationships with influential analysts

and media.

Developed and executed a multi-level partner program targeting new technology providers; negotiated

agreements with key partners.

REMOTEPIPES, INC.

Remote Internet and network access solutions provider

2001 – 2002

Vice President, Marketing

Developed the marketing infrastructure, plans and programs for startup technology organization. Managed all

marketing disciplines including product management, product marketing, channel development, partner

programs and marketing communications.

Designed and executed multi-level channel and partner programs that represented over 50% of enterprise

market sales; managed key partner relationships.

Defined initial product lines for enterprise and consumer markets; launched six new service offerings within

five months.

Developed a marketing infrastructure to scale with growth; instituted business and product development

metrics and new processes to enhance productivity.

PERSONNEL DECISIONS INTERNATIONAL, INC. (PDI)

Human capital consulting firm serving global 2000 organizations

1999 – 2001

Senior Software Product Manager

Recruited to launch new web-based product line and introduce product management as a corporate discipline.

Developed, executed and measured software product business and marketing and promotional plans. Managed

entire product life cycle establishing product requirements, estimating market potential, competitive analysis,

defining positioning strategies, creating pricing models and developing sales channels .

Launched a software release that increased sales 32% in a six month period. Created and presented a

comprehensive business case to define and drive product line growth.

Assembled a product team and established the operational and marketing infrastructure to develop and

support an emerging software business. Organized and facilitated process definition and quality

improvement teams.

Developed a software distribution structure and executed a partner program to drive business through

alternative channels. Negotiated and managed key partnerships wit h Oracle, PWC, Lee Hecht Harrison

(Adecco), SkillSoft and Spherion.

Initiated market intelligence systems including an online user satisfaction survey, a customer profile study

and a series of international focus groups to establish product localization requirements for global

expansion.

Served as Chairperson on the corporate Technology Council, a forum designed to effectively lev erage

technology initiatives across business units.

KROLL ONTRACK

International provider of professional data recovery services, electronic evidence services, and developer of

utility software programs for the data storage industry.

1993 – 1999

Marketing Manager

1991 – 1993

Creative Director

1989 – 1991

Art Director/Copywriter

Managed the worldwide corporate communications and product marketing organizations reporting directly to the

CEO. Developed, executed and measured marketing plans and corporate marketing budget.

Pamela J. Bednar Page Three

Recruited and developed a highly productive, global in-house marketing team of ten. Developed and

managed external vendor relationships with creative agencies and global public relations firms.

Directed the marketing efforts toward a successful IPO. Transformed the marketing and public relations

programs to support the requirements of a publicly-traded organization.

Teamed with global offices to localize products, marketing programs, campaigns and launches to support

the requirements of the local market. Included product and service introductions into European and

Japanese markets.

Managed the marketing efforts of a product line acquisition from a European company; developed marketing

programs to support the distribution of software solutions from international providers.

Created and implemented promotional plans that successfully launched three new domestic offices and

introduced a series of new technical services and software products. Successfully launched a remote-

access technology by developing a comprehensive public relations program that generated an 80% success

rate in press coverage.

Assessed market conditions and defined strategies to evolve existing business for incremental revenue.

Evaluated the life cycle of the company’s flagship software product and directed a repositioni ng and

relaunch that effectively extended the life of the product; surging upgrade sales and OEM contracts.

Received the APEX Communicator award for writing and designing a multi-level marketing program to

identify, launch and support partner and channel relationships. Included a direct marketing recruitment piece

that generated a 12% response rate.

EDUCATION AND CONTINUING DEVELOPMENT

University of Minnesota – Bachelor of Arts in Psychology

University of St. Thomas – progress towards MBA in Business

University of St. Thomas, The Management Center – Product Management; Project Management

University of Georgia, Terry College of Business – Advanced Market Research

Pragmatic Marketing – Practical Product Management

AFFILIATIONS

Member, Board of Directors, LDA Learning Center; Marketing Committee Chair

Member, WomenVenture Fall Event Leadership Team ; Marketing Committee Chair

Member, Executive Women’s Golf Association

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