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Ashley Danyel Johnson

Dallas, TX
August 19, 2012

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Ashley Johnson

Grand Prairie, Texas



University of Texas at Arlington

Bachelor of Business Administration; Marketing

Completed 122 hour program; Graduated December 2011

Google Adword Certified March 2012


SuperMedia, DFW, TX

Web Technology Analyst (February 2012-Present)

• Optimize pay per click campaigns on, Google Extended Direct Networks.

• Research and create reports using Superpages reports and Google traffic estimator.

• Provide clients with detail summaries of account campaign, status and funding.

• Propose bid amounts and recommend keyword selection to best fit campaign and funding.

• Multi-tasked internal and external web tools, Vision, Bid Center and Excel tools.

• Give details and overview to client on external reports, conversion rate and click-through-rate.

SuperMedia – Advantage Technical Resourcing, DFW, TX

Social Eze Analyst (December 2011-February 2012)

• Managed over 150 Facebook Fan Pages for small to medium sized businesses.

• Strategically optimized Fan Pages to increase ROI for businesses and SuperMedia.

• Created inventive content to increase user engagement on Fan Pages.

• Used Facebook Check-ins and Deals to prove sales conversions from Fan Page.

• Assisted businesses in branding themselves through social media.

• Optimized Facebook Fan page to increase monthly “Likes”

Social Compass, Dallas, TX

Interactive Producer Intern (February 2011-May 2011)

• Responsible for locating 300-400 backlinks per month to increase landing page views.

• Researched trendy ideas and topics for blog topics monthly.

• Wrote engaging and informational blogs for client’s blog websites weekly.

• Performed estimated reach reports for social media tools and advertising on Facebook.

• Tracked and updated backlink comments using Microsoft Excel.

• Conducted reputation management on consumer; reviews, comments, posts and tweets about the client.

• Conducted Google web and blog searches daily.

Texas Trust Credit Union, Arlington, Texas

Teller (August 2008-December 2010)

• Responsible for cash/checking deposits, processing loan payments, opening accounts, and assisted member with online banking.

• Facilitated currency transaction reports, Regulation CC polices, and suspicious transaction reports.

Marketing Assistant Intern (June 2009-December 2009)

• Created company’s Facebook page and monitored other social media networks.

• Conducted online research and contacted primary sources for teen round table discussion groups.

• Edited and created promotional graphics using Adobe Photoshop.

• Maintained company Facebook page uploading and updating: business information, pictures, videos, posts and events.

• Strategized company’s integration with Facebook and company website.

• Took company’s Facebook page form 20 likes originally to over 600 likes in four months.

Fort Worth Community Credit Union, Bedford, Texas

Teller (May 2007-Auguest 2008)

• Performed deposits, withdrawals, credit card payments, and loan payments for customers.

• Maintained proper cash limits, cashed checks, accepted deposits, and issued cashier’s checks, money orders, traveler’s checks, bonds, cash advances, and fund transfers.

Skills and Abilities

• Beginner in HTML formatting and embedding using Word Press.

• Intermediate in Adobe Photoshop design and editing.

• Have experiences in Hootsuite and Tweetdeck on my personal pages and personal clients using mentions, location base tweets, home feed and uploading tweetpics.

• Content writing for post, tweets and blogs.

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