Sales Marketing
Resume:
Issac Mance, MBA
Fort Washington, MD 20774
******@***.***
. Over fifteen (15+) years of managerial marketing experience
. Effectively managed up to $62 million in an annual marketing budget
. Produced and executed impactful strategic marketing plans that has
resulted in record Lead generation and record sales at every company
where I have been employed
. Developed intricate web and brand strategies that increased visitors to
the corporate website by over 12 % at each employer
2 Core Competencies
Go To Market Strategies B2C Marketing SEO & PPC Maximization
B2B Marketing Collateral Development Tradeshow Management
Social Media Maximization Global Marketing Project Internet/ E-Mail Marketing
Data Analysis Management CRM Maximization
Career Accomplishments
Independent Marketing Consultant Washington, DC
2011 - present
. Assist several small businesses in developing and executing their
profitable strategic marketing plan
. Teach numerous marketing seminars on topics such as e-mail marketing,
brand building, mobile marketing, "Making Your Website Your Most
Productive Employee," and many other marketing topics
. Train business owners on effective social media and internet marketing
strategies
. Aid small business owners in discovering and reaching new and untapped
markets
ComRent International Owings, MD
2010 - 2011
Title: Director of Marketing and Communications (Marketing Department was
eliminated)
. Established a tracking and statistical reporting system to measure the
effectiveness of Google Analytics and other Search Engine Optimization
(SEO) tools which resulted in an increase of unique visitors of over 40%
. Developed and expertly monitored key marketing metrics used to ensure all
marketing campaigns met or exceeded performance and revenue goals. This
lead to an increase of total sales leads by over 45% leading to an
increase in sales of over 13%
. Created an internet and social media marketing plan which resulted in a
$500,000 sale within three (3) days of implementation
. Produced and enhanced high impact strategic marketing campaigns that
resulted in five (5) consecutive months of record sales in the US,
Canada, and The Middle East.
. Managed and comprehensively evaluated sales data and Customer
Relationship Management (CRM) systems to assess purchasing behavior and
consumer's propensity to buy
Cisco Systems Raleigh, NC
2008 - 2010
Title: Global Marketing Programs Manager (Position transferred overseas)
. Developed innovative marketing systems which enabled Cisco worldwide
channel partners to maximize their sales opportunities. Ensured all
programs are scalable, easily executed, localized to specific regions,
and meet or exceed clients required ROI
. Produced strategic launch plans that empowered Cisco In launching the
Marketing Services Organization (MSO) in over fifteen (15) different
countries while increasing sales leads by over 9%.
. Established and implemented an effective Project Management strategy for
mapping and executing all essential "Go - To Market" steps for future
international launches
. Completed and commendably passed Cisco Sales Expert certification with a
95% ranking, a record score for the department
Performance Friction Brakes Clover, SC
2007 - 2008
Title: Director of Marketing
. Successfully applied Project Management skills to map and redesign
Corporate website
. Instituted a product relaunch that boosted products sales by over 20%
. Created and executed multiple social media and email marketing
campaigns, including developing protocols for company blogs
. Managed a Marketing budget of over $750,000
. Actively represented the company during frequent media interview
opportunities as well as social engagements where a company
spokesperson was required
. Produced an e-mail marketing campaign that targeted the school bus
industry and increased fleet revenue by 11% despite a declining
economy
DeVry University Charlotte, NC summer
session 2007
Title: Professor of E-Commerce
. Taught E-Commerce with an emphasis on e-mail analytics, list
management, and segmentation
. Received a 3.75 out of 4.00 performance evaluation by the dean of
DeVry University
Business Track Charlotte, NC
2001 - 2007
Title: Marketing Manager
. Produced and implemented marketing programs and campaigns (including
on-line media purchases, email marketing, direct mail, and database
management) to enable the company to secure clients nationwide.
Increased business by 12% to 17% annually
. Analyzed real estate sales data to determine statistical trends,
perform competitor analysis and calculate cash flow to ensure clients
obtained a high return on investments
. Developed and executed an impactful customer loyalty program where
clients were rewarded for increasing the number of properties
purchased leading Business Track to experience a 18% annual increase
on average
Multiple Sales and Marketing positions North Carolina
1992 - 2001
1 Major Awards and Recognition
. Listed in "Who's who in Corporate America" by Dollars and Sense
magazine
. Wake Forest University Angel Scholarship recipient
Education
MBA - Concentration in Marketing Wake Forest University
BSBA - Concentration in Marketing University of North Carolina
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