Sales Marketing

J. BARD SULLENGER, JR.

*** ****** ****** ******, ******** 22180

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GLOBAL MARKETING & COMMUNICATIONS EXECUTIVE

MARKETING & COMMUNICATIONS STRATEGY / DEPLOYMENT • MEDIA RELATIONS

Seasoned marketing and communications professional with 20+ years’ experience in diverse industries, including global

infrastructure consulting, alternative investment marketing, communications and business development, non-profit executive

education, travel and leisure and software sales. Proven success at developing and executing integrated communications and

marketing strategies, media & stakeholder engagement and partnership creation. Skilled at managing people, outside

venders, brands, events and logistics across international borders and cultures.

AREAS OF EXPERTISE: Tactical & Strategic Marketing & Communications • Strategy and Execution • Partnership Building •

Product & Services Branding • Lead Generation and Business Development • New Product Launch • Proposal Creation and

Presentation Skills • Social Media • Media Engagement • Budget Management / Resource Allocation • Contract Negotiation

EXPERIENCE

INDEPENDENT CONSULTANT – Northern Virginia based 2012 – 2013

Assist clients to develop or enhance market strategy, research & develop new business entry & strategy.

RECENT PROJECTS

Middleburg Capital – completed an in-depth research and strategy development project for investing in U.S. farmland in the

mid-Atlantic States. Full regional farm sector study (NY to NC), valuations, organic production methods and conversion,

development of farm and management level financials, farm transition and cropping models as prelude to investment.

Medical Emergency Professionals – researched and defined target markets for their complete offering of ER staffing and

hospital operational services. Research included identifying and understanding the hospital services market, refining target

criteria, maximizing MEP's database and advising on approach strategies.

CG/LA INFRASTRUCTURE, LLC – Washington, DC 2012 – 2012

Global advisory firm / thought leadership forum producer focusing on creating long-term value in world infrastructure markets.

VICE PRESIDENT SALES AND MARKETING

Implemented branding, marketing, communications and sales strategy for new global software platform, aiding clients in

pursuit of strategic goals. Presented platform to clients in South America, the UK, Canada and the US. Responsible for

building strategic partnerships, event sponsorship, supplier management, budgeting and advertising, built network of media

partners for product launch, press releases and coverage in South America, the UK and the US. Revised and managed

company’s social media outreach.

Achieved over 200% increase in 2012 sales YoY vs. 2011.

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Instituted marketing, communications, social media strategy, grew sales pipeline in S. America, the UK and US with

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new products, integrated campaigns.

GAIA CAPITAL ADVISORS SA – Geneva, Switzerland / Vienna, VA 2006 – 2012

Boutique natural resources investment manager.

DIRECTOR OF MARKETING / INVESTOR RELATIONS

Launched GAIA Capital Advisors in 2006, in partnership with Managing Director. Created company’s brand identity, marketing

and sales strategy, pitch decks, website. Cultivated media relationships, actively positioned company, products and staff in key

outlets. Developed lead generation and sales pipeline in Europe, the Americas, Asia Pacific, Middle East. Created advertising

campaigns for print and digital media. Managed company IR functions, built and maintained CRM and managed investor road

shows in Europe, South America, Ukraine. Researched and authored investment White Papers.

Created and managed company marketing and communications strategy, media engagement, events.

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Developed sales pipeline and participated in capital raise of $45M+ over the period.

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Successfully launched GAIA World Agri Fund 2008, launched GAIA Farm Index and Agri ETF product 2011 / 2012.

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THE BROOKINGS INSTITUTION – Washington, DC 2005 – 2006

Policy center and executive education center.

MARKETING MANAGER

Developed and implemented strategic and tactical marketing plan for the Brookings Center for Executive Education (BCEE).

Directed center’s marketing budget. Oversaw program advertising and marketing collateral. Negotiated and managed

contracts with BCEE suppliers. Implemented process to improve marketing effectiveness through outreach and promotion of

the brand image via web, e-newsletter, e-mail blast and direct mail campaigns.

Converted prospects into sales, increasing registrations 15% in 10 months.

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Supervised complete redesign of all BCEE marketing materials including annual master course book.

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Allocated $200K annual budget among needs in advertising, design, industry events, and staff.

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PETER DEILMANN EUROPAMERICA – Alexandria, VA 2004 – 2005

DIRECTOR OF TOURS

Developed unique land itineraries and supervised logistical operations for 10 cruise ships operating throughout Europe. Built

relationships with key clients, negotiated and contracted rates with hotels, tour suppliers and transport companies. Managed

tour budgeting and revenue projections.

Established cost savings plan through proactive logistical management.

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Implemented new optional excursion programs and developed new marketing campaign, both of which achieved

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revenue targets.

BARDITH TRAVEL LTD – Vienna, VA 1996 – 2004

DIRECTOR

Increased focus on sales and brand marketing for private boutique touring company. Developed digital presence, created e-

mail and direct mail marketing campaigns. Rolled out new tour products to undiscovered regions. Developed and maintained

relationships with key clients. Administered contracts process with hotels, transportation suppliers, guiding services, authors,

and scholars throughout the world. Authored and published company newsletter and travel articles and supervised staff of 4.

Achieved a 40% increase in gross revenues in first 5 years.

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BELLINGER, DAVIS CO. – New York, NY 1995 – 1996

TOUR DIRECTOR / SALES MANAGER

Directed sales and marketing efforts, operations, and itinerary planning for institutional clients. Created new tour programs in

South America, Europe, and the United States. Produced custom tour brochures, marketing materials, and print

advertisements. Negotiated group contracts with airlines, hotels, and land operators. Planned and guided custom group

itineraries to Europe with a focus on art and culture.

H. RIVKIN & COMPANY – New York, NY 1994 – 1995

BOND TRADER

Identified undervalued and distressed debt assets for cross trade by clients of the firm. Established relationships with

institutional investors and sourced buyers and sellers of distressed debt. Built database of media and industry sources.

Researched and produced proprietary reports on industry or target companies and bond issues.

BEAR, STEARNS & CO. – New York, NY 1994 – 1994

BROKER

Assisted top producing retail broker in high net worth department of well-respected New York firm. Opened and maintained

retail trading accounts. Disseminated research and analysis to clients and assisted with appropriate portfolio diversification.

Brought in $400,000 in new business in 8 months.

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EDUCATION

UNIVERSITY OF VIRGINIA – Charlottesville, Virginia

School of Arts & Sciences

Bachelor of Arts, International Relations

Languages: English – Native; French - Proficient writing and speaking, moderate reading

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