Sales Manager

Debra Ricciardelli, CMP Colonia, NJ ***** + 732-***-****

LinkedIn Profile +

***************@***.***

SALE OPERATIONS + FLEET MANAGEMENT AND ANALYSIS

MEETINGS, TRADE SHOWS AND TRAVEL PLANNING + SAMPLE ACCOUNTABILITY

Outstanding Negotiation Skills + Financial Tracking, Analysis, Compliance,

Auditing and Reporting

Have Generated More than $2M+ in Cost Savings + Upbeat and Optimistic +

Great Manager and Motivator

proactive in her planning and exceptional in her execution

the best Fleet and Travel Manager I have seen... got things done

while staying on budget and having fun at the same time."

detail oriented, relentless in achieving favorable negotiation

results and a darn nice person."

optimal results with a shrewd eye on cost savings. She is one

strong negotiator."

LinkedIn recommendations

PROFESSIONAL EXPERIENCE

IPSEN BIOPHARMACEUTICALS, INC. Basking Ridge, NJ 4/2013-6/2013

Ipsen is a global specialty-driven pharmaceutical company focusing in the

areas of neurology, endocrinology, and uro-oncology.

FLEET COORDINATOR (part-time/contractor)

Brought on board as a contractor to establish and organize the fleet

department. Authored and implemented safety policies for drivers on car

allowance; one for the management team and one for the sales force.

Worked with drivers to ensure that all insurance information was up-to-

date and accurate to comply with IRS and company requirements.

Implemented a system to identify drivers out of compliance and followed up

with all drivers until compliance was obtained.

Worked closely with a large mobility management company to timely process

car allowance and mileage reimbursement fees each month and worked with

accounting to arrange the payments on schedule. Made adjustments as

necessary to account for sales force turnover or new hires. Successfully

negotiated with several drivers training companies to establish a safety

training course and implemented same.

PUBLICIS TOUCHPOINT SOLUTIONS Yardley, PA 9/2011-10/2012

Publicis Touchpoint delivers outsourced field sales and service teams to

life science and pharmaceutical clients, such as sales administration,

software, and sales operations.

FLEET MANAGER

Reporting to the Director of Sales Operations - responsible for managing

fleets from 50 to 225 company vehicles for clients who provided company

vehicles to their sales reps. Revamped processes to comply with legal

requirements and authored the first Rules of the Road Fleet Policy Manual

and monitored actions to ensure compliance. Managed the safety program,

implemented new procedures and training for drivers, evaluated life cycle

costs and worked with insurance company to ensure all accident repairs

were satisfactorily accomplished.

Working with the fleet management company, coordinated auto selections

based on company and driver needs and spearheaded movement of vehicles

when needed. Monitored insurance for drivers on car allowance, evaluated

all drivers' motor vehicle records, and recommended additional training.

Negotiated and monitored compliance to vendor contracts, audited and

corrected multiple billing errors, and renegotiated contracts in place,

saving the company more than $50,000.

PROFESSIONAL EXPERIENCE

PHARMAGISTICS (now part of J. KNIPPER & CO.) Somerset, NJ 7/2010-3/2011

Pharmagistics was a healthcare and pharmaceutical services company

specializing in sales, marketing, compliance and specialty logistical

services for healthcare, pharmaceutical and biotech companies. Company sold

12/2010 and this position became redundant.

DIRECTOR, SAMPLE ACCOUNTABILITY

Recruited by a former VP from Esprit, reported to the VP of Sample

Accountability, and managed 25+ managers, analysts and clerks who were

responsible for overseeing pharmaceutical product sampling and sample

accountability for clients.

Set up new accounts, created client-specific Standard Operating

Procedures, trained the company reps as well as internal staff on the

clients' requirements, and ensured programs were being managed as

required. Coordinated the design, testing, implementation and delivery of

customized client reports. Monitored sample activity in accordance with

PDMA legal obligations and audited results.

CONSULTANT Colonia, NJ 1/2008-7/2010

Consultant project with organizations, (planning meetings, managing/

mentoring sales organizations and fleet managers on a flexible schedule

(paid and volunteer) to be flexible while caring for a family member.

FLEET MANAGER AND MEETING PLANNER

For a nation-wide car repair chain, organized their annual regional

meeting of franchise owners and company vendors, handled all on-site

logistics, attendee lists, registration, promotional items, badges and

meals. Planned and managed the annual Jersey Magic Jam convention of

magicians, a one-day event with over 100 attendees. Organized and executed

all details for the monthly meetings for NJ National Association of Fleet

Administrators.

ODYSSEY / ESPRIT / ALLERGAN INC. East Brunswick, NJ 7/2004-12/2007

Odyssey Pharmaceuticals was a biopharmaceutical startup, which was acquired

by another startup, Esprit Pharma, which in 2007 became a subsidiary of

Allergan and relocated to California.

ASSOCIATE DIRECTOR, SALES OPERATIONS

Reporting to the VP of Sales Operations, set up Sales Operations from

scratch for both Odyssey and Esprit, focusing on meetings and travel

planning, fleet operations/management, sample accountability and sales

force liaison.

. Fleet Management: Established fleet, travel and sample management

departments for each company from inception, with fleets from 225-500

vehicles. Established defensive driving course and motor vehicle

records programs to maximize safety and minimize costs, liability and

down time. Achieved savings of $190K+ on fuel and maintenance, and

saved more than $1.25M by negotiating contracts with different vehicle

manufacturers, and instituting a lease/buyback program. Chaired

Accident Review and Driver Abstract Committees.

. Travel Planning: Saved $750K by negotiating airline, hotel, and ground

transportation contracts for transient travelers.

. Sample Accountability: Asked to also take on monitoring, auditing, and

reconciling sample distribution for 200 sales representatives.

Administered all Pharmaceutical Drug Marketing Act (PDMA) reporting

and follow-up.

PROFESSIONAL EXPERIENCE

WATSON PHARMACEUTICALS / SCHEIN PHARMACEUTICALS Morristown, NJ 1993-

2004

Schein was acquired by Watson, a specialty pharmaceutical company focusing

on developing, manufacturing, and distributing generic, brand, and bio

similar products, in 2000. The company is now known as Actavis.

MANAGER, FLEET, MEETINGS AND TRAVEL SERVICES 1995-2004

Originally hired into the accounting department of Schein, and was asked

to do meeting planning after a company executive attended an event I

organized. My job expanded into travel services and later added fleet

management when Schein was acquired by Watson.

. Fleet Management: Selected, acquired and negotiated all vendor

contracts for a 500-plus vehicle fleet. Saved $112,000 in one year by

creating a database to monitor and evaluate abuse of maintenance

program.

. Meeting Planning: Successfully implemented 25-100 trade shows per

year; registration, hotel selection, coordination of attendees, and

booth logistics. Saved $295,000 in shipping and drayage costs by

creating a system to better manage the handling of the booth and

promotional items.

. Travel Services: Oversaw on-site travel agency with volume of $10

million annually. Negotiated all airline, hotel and car rental

contracts. Reduced average airline ticket price by $129. Monitored the

corporate credit card system.

SUPERVISOR, ACCOUNTS RECEIVABLE 1993-1995

Successfully reduced the over 60 days past due receivable balances from 7%

of the total to under 2% in 8 months, further reducing the days sales

outstanding by 65%. Recruited, trained and supervised six subordinates.

EDUCATION

BACHELOR OF SCIENCE, BUSINESS MANAGEMENT, MINOR: MARKETING, Kean

University, Union, NJ

CERTIFICATIONS AND AFFILIATIONS

NATIONAL ASSOCIATION OF FLEET ADMINISTRATORS (NAFA) Board Member 2004-

present Member 1996-present

CERTIFIED MEETING PROFESSIONAL (CMP) 1999-present + MEETING PROFESSIONALS

INTERNATIONAL 1996-present

PROFESSIONAL RECOGNITION

Quoted and featured in a number of publications about fleet management and

meeting planning, including:

. Corporate Meetings & Incentives Magazine: Cover photo and feature

story on "Combining Meetings and Travel"

. Automotive Fleet Magazine: Quoted in "Fuel Price Volatility Increases

Fleet Operating Costs," "Costs of Drivers Programs" and "Personnel

Personals" story on combining fleet, travel, and meetings

. Meeting News Magazine: Quoted in "Gadgets Work Magic for Meeting

Planners"

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