Sales Management

BILL WEST

*** * ******** ** ~ Burbank, CA *****

818-***-**** ********@*******.***

QUALIFICATIONS

Senior Management Executive with international strategic and corporate

planning, brand development, marketing, and sales management experience

across highly accomplished entertainment and development studios.

Extremely detail oriented with interpersonal and problem solving

skills. Career highlights include executive leadership for The Jim

Henson Company, Climax Group, Inc., Acclaim Entertainment, Inc., and

Codemasters, Inc. Influential leader with multimillion deal

accomplishments, M&A transactions, product developments, and marketing

strategies; efficiently manages corporate initiatives employing

strengths in:

* Strategic Global M&A

* Corporate Development

* Due Diligence Processes

* Cost Saving Initiatives

* Digital & Mobile Products

* Executive Networking

* Financial Modeling

* Brand Management

* Entertainment Finance

EXECUTIVE EXPERIENCE

CODEMASTERS, INC., Los Angeles, CA 2005

- Present

Independent British Video Games Publisher with annual revenues of $400

million; competes in the interactive games market including traditional box

product, MMO/Browser and Mobile/Tablet areas

Vice President - Global Corporate Strategy

. Accounts for all financial and strategic decisions and information;

has launched 20 titles.

. Manages North and South American based external studio operations;

serves as Lead Executive of global strategy and reports directly to

the CEO on Corporate Strategy, Business Development, Brand Management,

Marketing, Operations, Product Development, Finance, HR, and Research.

. Increased revenue from 10% to 40% of annual worldwide sales and led

$100 million convertible debt fund raising; planned and implemented

the strategic restructuring of company business by removing

underperforming assets and reorganizing divisions for overall

profitability.

. Negotiated product development deals; created 2 intellectual

properties and increased valuation by $100 million; led distribution

deals in North America and Europe with $150 million in sales.

. Established Codemasters Digital and Mobile Division; licensed multiple

MMO's and implemented digital expansion into branded Mobile and Tablet

products and new IPs.

CLIMAX GROUP, INC., Los Angeles, CA

2004 - 2005

Software development contract management for Interactive Game Publishers

and Developers

Vice President - Business Development

. Managed business development activities for five development studios;

established relationships with Hollywood studios and production

companies to allow Climax access to high quality talent.

. Closed $30 million in development deals in first three months of 2005;

identified new licensing opportunities with Games Workshop for

Warhammer and Hollywood Director John Woo.

. Supported capital raise for the corporation including new bank

financing, convertible equity, and debt deals leading to the sale of a

development studio to Walt Disney valued at over $40 million.

. Analyzed competitive products and published a monthly report to adjust

designs for the market.

. Created and managed "greenlight" process; enhanced product reviews and

increased title quality.

. Forecasted industry trends through market analysis, networking with

aligned media industries, and evaluating competitors to determine

appropriate strategic direction for the corporation.

BILL WEST

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PROFESSIONAL EXPERIENCE

ACCLAIM ENTERTAINMENT, INC., Glen Cove, NY

2002 - 2004

Vice President - Strategic Planning

. Managed International territories including the UK, Spain, France,

Germany, Australia, and Japan in successfully delivering and executing

their annual operating and long range strategic plans.

. Developed a corporate restructuring plan saving $40 million the first

year and increasing product reviews by 30%; initiated brand management

processes to create and establish new brands.

. Recommended potential deals for M&A, Product Development, Sales, and

Marketing/Financing; negotiated intellectual property licenses with

Disney, Warner Bros, Universal, and Paramount.

. Managed the "Greenlight" process ensuring products pass the 10 key

review points to receive corporate approval for their release; drove

new product and licensing opportunities.

THE JIM HENSON COMPANY, Los Angeles, CA 2000 -

2002

Director of Strategic Planning

. Defined and led the corporate strategy involving a five-year outlook

for all key business units.

. Increased worldwide distribution by over 50% through new distribution

negotiations with HIT.

. Collaborated with Motion Picture and Television divisions to secure

production deals to increase awareness of existing brands; resulted in

growth of Interactive business unit revenues by 250%.

. Negotiated deals with strategic partners such as Walt Disney, Sony,

Fox, AOL, and PBS.

. Spearheaded a joint venture strategy allowing Jim Henson to negotiate

with potential partners on a long term Digital Asset strategy

including motion pictures, television, and video games.

. Secured $40 million in broadcasting revenue for Jim Henson Property;

negotiated a $1 million development deal with Sony Europe to release

games based on European Jim Henson Properties.

. Created a 500 page sales document for senior management and investment

bankers to present company history, property rights, financials, long-

term forecasts, and vision to potential suitors.

THE WALT DISNEY COMPANY, Burbank, CA

1999 - 2000

Manager - Finance and Business Development

. Worked with existing Walt Disney businesses to develop potential

product extensions, new concepts, and drive acquisitions; prepared a

five-year strategic plan and one-year operating plan.

. Presented the Walt Disney themed-restaurant concept to the CSO of the

Walt Disney Company leading to successful implementations of themes

and brand management across locations.

. Collaborated on a development team tasked to re-concept and

restructure regional theme park business units; committee

recommendations resulted in a profitability increase of 125%.

CAST & CREW ENTERTAINMENT SERVICES, Los Angeles, CA

1995 - 1999

Production Finance Analyst

. Prepared weekly financial and variance explanation packages for

producers and studio management; offered financial analysis for

capital expenditures versus lease expenditures.

. Designed a vendor-tracking program resulting in accurate A/P process

and headcount reductions.

. Installed a financial model program resulting in $500,000 in savings

on more than 6 feature films.

EDUCATION

M.B.A. in Entertainment & Finance, University of Southern California

B.A. in Finance, Catholic University of America, Washington, DC

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