Sarah A. Gillette
*** ***** **** **. ** • Comstock Park, MI 49321 • 616-***-**** • ***********@*****.***
http://www.linkedin.com/profile/view?id=40582099&trk=tab_pro
Career Summary
Goal oriented team player with a proven track record in the sales and marketing industry. A
professional who uses knowledge and experience to manage and gain large accounts, act
independently, and communicate ideas effectively. Quickly works through the complexity of key
issues, problems, and opportunities. Advocated on all sides of the table for advertising,
marketing, sales management and purchasing to maximize sales and profit opportunities.
Professional Experience
Cleaning Solutions Inc. dba Scoot Products Wyoming, MI
Director of Sales & Marketing Feb 2010 - May 2013
• Coordinated sales and advertising strategies to maximize growth within operating
budgets, engaged in product positioning, pricing strategy, multi-level retail selling
programs
• Educated customers and the sales force in product knowledge, promotions, early
order specials, terms and high volume discounts and developed unique, engaging and
affordable point of purchase displays
• Maintained accurate, timely sales reports and forecasts, assigned territories,
developed pipeline of qualified prospects and set performance goals and commissions
accordingly
• Implemented and successfully managed the entire sales process including corporate
presentations, data gathering, engaged meetings, demonstrations, and proposals
• Improved business relations with customers, met with key clients and assisted sales
representatives with maintaining and growing strong business relationships.
• Managed search engine optimization for the company website and effectively utilized
social media to drive sales and brand awareness
• Oversaw and approved the production of the company's marketing materials in print
and online formats ensuring a consistent corporate image, style guidelines, and
accurate product descriptions
• Developed, managed and executed the company’s tradeshow and event platform’s
schedule and annual budget to maximize brand exposure and produce sales leads
• Planned, organized and coordinated pre and post show marketing, set appointments,
managed campaigns, generated sales leads, post-show reports and ROI evaluations of
each event
• Created booth layout, graphic design, product placement, signage and marketing
material to effectively communicate company’s purpose, message and impression.
• Identified opportunities, sponsorships, and promotions with event vendors and media
partners to
optimize company’s visibility and booth traffic
• Negotiated event discounts, contracts and advantages; arranging space and booth
placement, booking hotels and travel arrangements, equipment rental, set-up and
dismantle, staffing and routing booth to the following convention program
Accomplishments:
* Consistently Obtained New Distributors, Co-Ops, and Dealers
* Gained and Increased Sales with Accounts like Ace Hardware, Meijer, and Tractor Supply
* Increased Private Label Sales by $300,000
* Increased Scoot Brand Sales by 20-40% annually
* Built Positive Business Relationships with Media Members to Enhance Brand Awareness
* Designed and Implemented New Pet Division under Scoot Brand Name Offering 2013
Exhibit Design Consultants Grand Rapids, MI
Account Executive Nov 2005 – Feb 2010
• Created image and design for trade show displays and promotional events
• Promoted, planned, and organized, employee and client events, such as: trade shows,
fundraisers, and leadership meetings.
• Drove and evaluated marketing campaigns to maximize corporate revenue
• Provided sales support staff with appropriate marketing directives and informational
resources
• Coordinated development of promotional materials (corporate branding, brochures,
white papers, presentations, and websites/landing pages) by systemizing with required departments
for the life of the project
• Delivered public presentations on effective sales and marketing tactics through eblasts,
ecommerce, and website design
• Composed and edited market surveys to gather pertinent information for new products
• Identified new vendors and components to effectively manage product introductions;
maximize vendor promotions, quantity discounts, and rebates
• Directed the development of consistent formats for corporate branding and conduct
additional functions as needed to successfully create concept strategy
• Managed non-profit, small business, corporate, national and global accounts with the
likes of Kellogg, Heinz, and Habitat for Humanity
Accomplishments:
* Consistently exceeded quarterly sales goals
* Active member of 2005-2008 Ad Club of West Michigan
* Led numerous Presentations on effective marking
* Achieved awards for trade show design and development
Key Skills
* Excellent communication skills and team oriented attitude
* Capability to conduct market demand, trend, and competition research
* Ability to multitask in a fast-paced environment and think analytically
* Training, Management and Mentoring
* Maintain strong relationships with related partners and industry leaders
* Provide leadership to insure sales goals and quota
* Network and facilitate positive business relationships
* Superb customer service
* Leader in brain storming and quick problem solving
Education
Bachelor of Science in Marketing, 2005
Ecommerce minor
Davenport University, Grand Rapids, Michigan
Associates In Business, 2002
Additional
Solid understanding of business groups including Finance, Information Technology, and HR
Skilled in: MS Access, Word, Excel, Project, PowerPoint, Outlook, Windows XP, Mac OS X, MAX,
CRM Software, Now Contact, Now Up-To-Date, Peachtree, EDI, Google Analytics, Google
Checkout, Ad words
Basic knowledge in: Photoshop, Illustrator, Dreamweaver, HTML, QuickBooks