Sales Manager
Resume:
Luciano Elias
Manager Financial Services at Vita Coco
***************@*****.***
Summary
I can be best defined as a results-focused and an action oriented professional who is ambitious for growth and
takes pride in delivering work to the highest standards. With 13+ years in the consumer packaged goods
industry, I have a proven track record of process simplification and minimizing non-value-added complexities.
Discipline, a strong work ethic, self motivated and bringing a sense of urgency to getting things done are key
characteristics that have made me successful.
Other core competencies include:
- Budgeting and Forecasting
- Financial Analysis
- Financial Modeling
- Project Management
- Collections
- Variance Analysis
- Strong Problem Solving Skills
- Advanced Microsoft Excel
- Intermediate Microsoft Access
- Fluent in Portuguese
Experience
Manager Financial Services at Vita Coco
April 2013 - Present (7 months)
Financial Consultant at Vita Coco
March 2013 - Present (8 months)
Sales Analyst at The Chefs Warehouse
2011 - 2013 (2 years)
# Collaborate with Executive Management and department managers to infuse transparency by adopting
corporate business intelligence tools that highlight sales opportunities and operational efficiencies. Led to
increased sales penetration and customer consumption by 30% and a 25% reduction in warehouse overtime
hours and demand for temporary workers.
# Implemented Excel based Sales Forecasting model used nationally by 7 Divisional Sales Managers to
project growth for their local sales teams. Training and support was administered in addition to analytics
versus sales projections is conducted weekly and communicated to management. Forecasting process
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improved by 3 weeks and provided increased insight to key performance indicators.
# Partner with the Finance team to reconcile volumetric and financial data in various AS400/JDE sub
systems; focus of such analysis was specific to Volumetric Sales, Revenue, Gross Profit and operational
headcount and related expenses.
# Spearheaded the creation of Customer Ranking model that categorized customers into “A”, “B” or “C”
groupings. The tool led to improved Sales Management and Operations collaboration and improved logistical
on time performance by 80% that resulted in improved customer satisfaction.
Finance Manager - NEBU Continental Division at Pernod Ricard
April 2009 - April 2011 (2 years 1 month)
# Improved visibility of local market activity by providing executive management teams with insightful and
actionable monthly analysis of volumetric variances and financial results.
# Enhanced state managers understanding of managing their local markets from a traditional volume driven
process to a value driven dynamic; training and development was enhanced by incorporating brand level
P&L.
# Support field sales operations teams with managing a $30MM trade spending budget and address risks and
opportunities associated with spending to attain volumetric goals.
# Lead the preparation of the annual budget for Massachusetts and Rhode Island selling teams as it relates to
achieving volume expectations, managing selling prices and organizing trade spending.
# Spearhead the monthly accrual responsibilities for the Northeast Business Unit and ensure foreseeable
volumetric trends and manage reserve-funding requirements.
Sales Analyst (Promoted March 2008) at Pernod Ricard
2008 - March 2009 (1 year)
# Led the enhancements of reporting models to help improve sales protocols and assist sales teams adapt to
challenging business demands.
# Managed the bi-monthly assessment of volumetric performance and how it relates to corporate goals. Risks
and opportunities were routinely communicated to the General Manager of Northeast Sales Team, Director of
Finance, and marketing Director.
# Regular collaboration with external business partners to develop best practice efforts in managing accounts
receivables, entity grant tracking, pricing updates and new item distribution.
Advertising and Promotions Supervisor at Pernod Ricard
September 2007 - February 2008 (6 months)
# Oversaw enhancements of A&Po promotion management system. Responsibilities include liaising with IT,
Regional Sales Managers and Financial Directors to address enhancements and streamline efficiencies.
# Collaborated with five Divisional Finance Directors by addressing spending related issues, prepare ad-hoc
reports, and mediating various concerns to Accounting and IT teams.
Financial Analyst at George Weston Bakeries
September 2006 - September 2007 (1 year 1 month)
# Developed business and financial plans that support the financial planning and reporting functions of the
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North Atlantic Marketing Area and the National S. B. Thomas Business Team. Combined sales for both
entities exceed $800 million.
# Supported management with period end reporting, planning and project presentations. Function provided a
basis to interact with various teams throughout the organization to address key business issues and streamline
efficiencies.
# Created financial models, which improved planning and forecasting efforts by 80%. Application of models
resulted in a uniform means to project product consumption and revenue in 6 distinct sales territories.
Financial Analyst at W.J. Deutsch & Sons
May 2005 - October 2006 (1 year 6 months)
Forecast and Variance Analyst at Sara Lee Coffee & Tea
2000 - 2004 (4 years)
Sales Analyst at Sara Lee Coffee & Tea
2000 - 2004 (4 years)
Languages
Portuguese
Skills & Expertise
Budgets
Management
Pricing
Analysis
Variance Analysis
Forecasting
Consumer Products
IRI
Trade Marketing
Wine
Essbase
Financial Analysis
Sales and Operations
Advanced Excel
Intermediate Microsoft Access
Waste Management/Reduction
Financial Modeling
Education
Iona College
Bachelors of Business & Administration, Finance
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Manhattanville College
Masters, Leadership and Organizational Management
Interests
Photography and spending time with family
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Luciano Elias
Manager Financial Services at Vita Coco
***************@*****.***
Contact Luciano on LinkedIn
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Contact this candidate