Marketing Project Manager

Susyn Conway

Exceptional Marketing and Communications Professional

with strategy/planning, public relations, customer acquisition, branding and association experience

**** ***** *****, ******, ** 20191 • **********@*******.*** • 703-***-****

Skills:

• A proven talent for imbuing ventures with innovative ideas and a high level of productivity.

• Communications capabilities cover internal- external-corporate-executive, partner-customer, committee.

• A PR veteran consistently forging productive relationships with editors, media, analysts, influencers.

• Strong catalyst for business support: branding, tactics, tools, campaigns, presentations, demos, proposals.

• An astute marketing strategist: messaging, positioning, value propositions, print and electronic information materials.

• Expertise in market research for motivations, insights, trends, constituent opinions, marketplace opportunities.

• A planner, coordinator of events, conferences, webinars, speaker programs to maximize media exposure.

• Productive, versatile expert content generator for the variety of formats and media now available, print/digital.

• A skilled project manager forging productive relationships with functional leaders, partners, vendors, resources.

• A concept strategist, builder, developer of websites, intranets, microsites, online communities.

• Flexible, dynamic, a capable team leader and collaborator with high standards of individual achievement.

Summary:

Planning and strategy:

My competence ranges from an expert strategist and planner to very hands-on execution. I have written

comprehensive marketing and communications plans with detailed tactics by audience, market, product/service,

industry vertical and tracked campaigns for ROI. I have project management skills that meet on-time delivery,

orchestrating input from any number of points, building consensus among stakeholders. I manage and/or

collaborate with every type of internal or external resource and vendor: PR and marketing, agencies, research

firms, creative services, web designers and d evelopers, SEO experts, CRM/email and social marketing specialists,

event promoters. I have had public speaking training and addressed audiences from a boardroom to a conference

venue. I have strategic focus and long -term vision capabilities with daily attention to tactical details.

Marketing and communications management:

I conduct research with company executives, constituents, partners, media, industry experts, other relevant

audiences to develop targeted messaging and stay abreast of trends, issues, marketing needs, decision factors,

communications opportunities. I produce creative, persuasive, high impact campaigns and programs, online and

offline: email, webinars, newsletters, blogs, white papers, case studies, podcasts, other communications tools.

I write content and produce materials for multiple media platforms: print, broadcast, video, multimedia, digital,

events, social. I work collaboratively with management, committees and boards to ensure business continuity and

best optimize integrated insights.

Workplace style:

My roles have typically included image, industry and audience/media visibility, conducting the marketing

activitiesȺ with the vision to create new opportunities for business advantage. I am a strong contributor with an

entrepreneurial level of drive and ingenuity combined with insightful business acumen. I provide advice and

marketing leadership while working competently on both a personal and team basis.

Work Experience:

Healthcare Technology: HealthIT+ National Marketing & Public Relations Since July 2012

Healthcare HIPAA process automat ion and health network exchange services

- Division of a m ulti-national healthcare IT company with extensive credentials in technology solutions development.

- Wrote a detailed plan to address all channels of marketing, public relations, communications, events.

- Produced requirements, map, wireframes, wrote all content for a new website (not launched) for customer segments.

- Creating, managing all tactical lead-generation programs: blog, newsletter, email marketing campaigns, direct response.

- Conducting market opportunity research for business planning to support a corporate merger.

- Company has been acquired by OptumHealth.

Rolls-Royce – OSyS Division Global Marketing and Public Relations 2010-June 2012

Enterprise data solutions, managed services for aviation, energy, defense, oil and gas industries

- Developed the marketing communications strategy to support a worldwide sales organization, San Diego to Singapore.

- Created compelling, powerful new branding; designed a more effective website as a sales tool for vertical market needs.

- Produced lead generation webinar programs in multiple vertical markets, integrated with email marketing campaigns.

- Promoted partnerships with Rolls-Royce divisions and developed training materials to deliver OSyS value propositions.

- Managed design and produced content for a intranet, facilitating more rapid presentation/proposal production.

- Position moved to the U.K.

Acting Marcomm Director 2008-2010

Global Scientific Association – Membership marketing and communications projects (150,000 members)

- Developed, fielded series of audience surveys for the 5- year strategic planning project; grew response 20%.

- Streamlined new website decisions by writing and mapping “live” content for each department as detailed page layouts.

- Recommended global branding efforts, delivered a new plan including global website best practices.

- Supervised the marketing team for annual conference and regional meetings that met/exceeded attendee goals.

- Delivered a review of organization social media efforts to raise awareness, improve sponsorship, focus messaging.

Everest: Integrated business management software and services

- Managed in- house creative resources for results-oriented online and direct response marketing campaigns.

- Created online campaign “hot buttons” that increased click-through, wrote and tested telemarketing scripts.

- Launched and managed the company blog, coordinating schedules and contributions; wrote the CEO articles.

- My customer and employee digital newsletters were deemed “historically the best” by top management.

- Planned, marketed and coordinated the first user conference which exceeded attendee goals by 100%.

Cigital, Inc. Director of Marketing and Public Relations 2006-2008

Enterprise Security Consulting, Fortune 500, International

- Created a strategic marketing plan for this consulting company mapping out tactics by vertical markets.

- Improved t he sales approach with better tools, collateral, presentations, case studies reflecting real prospect issues.

- Implemented a new resource delivering average 100 high quality leads/month at a fraction of the previous CPL;

negotiated 20% off the quoted price.

- Initiated and coordinated the business blog, acting as managing editor; produced the monthly CTO podcasts.

- Significantly increased the footprint and engagements for the speaker/thought leader program.

Acting Marcomm Director 2002-2006

Marketing Software and Services for Global Brands

- Conducted assessments of top prospect sites to enable more targeted presentations, shorten the sales cycle.

- Wrote, produced all collateral with targeted m essages to reflect new branding.

- Repackaged the Web presence to support new products, services, specific market segments.

- Orchestrated custom seminars with top Forrester research expert at no cost to the company (a $25K value.)

Online publisher - Stratfor: global economic and geo-political information for niche audiences

- Created targeted marketing plans for sp ecial audience segments and teed-up product launches.

- Produced successful PR events that garnered coverage, visibility.

- Developed content, managed design for marketing campaigns that increased sales.

- Improved the quality of conference marketing with pre- and post-campaigns to maximize each opportunity.

ReturnBuy Director of Marketing and Communications Internet Services for Business 2000-2002

- Created a dynamic company image in the marketplace, developed brand, branding.

- Produced highly effective direct response programs that generated sales meetings, closed business.

- Launched PR programs that resulted in excellent coverage in business, trade publications.

- Researched, produced websites about which the CEO declared, “This co ntent is so good we should charge for it.”

- Wrote an industry white paper that received 3rd p arty analyst endorsement. Company was sold.

Curriculum Vitae

BA University of Miami, FL; Post-grad certificates in Business, Programming.

MBA-level project pl anning and implementation.

Member of Digital Marketing Association, eMarketing Association Network and others on LinkedIn.

Graduate of the Social Media Magic online university, a paid course taught by experts in the field.

Participant in the Social Media Success Summit 2012 covering all new trends including Google+.

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