Marketing Manager

Debbie Johnsen

Director, Interactive Marketing - The Leading Hotels of the World

ab9ypq@r.postjobfree.com

Summary

Experience and Accomplishments

- Interactive marketing professional with both client and agency experience

- Over 15 years leading digital strategy and driving results for global brands

- Early career foundation with Bertelsmann in direct marketing

- Luxury brand, Travel/Hospitality, Entertainment/Arts, Retail industry experience

- Well-rounded, creative marketer - SEM, SEO, media planning/buying, social media

- Experience presenting to large groups and C-level executives.

- Adept at managing and collaborating with teams in EMEA and APAC as well as the Americas

Specialties

E-Commerce, Social Media Strategy and Monitoring, Media Planning and Buying, SEM, SEO, Web Content

Mgmt, Analytics & Reporting, Affiliate Marketing

Experience

Director, Interactive Marketing at The Leading Hotels of the World

July 2008 - Present (5 years 4 months)

Responsible for overall digital marketing plan and eCommerce strategy for global hotel brand. Team leader

for complete site rebuild and redesign, from RFP process to launch in early 2013. Reaching revenue goals

with multi-million dollar budget for paid search, display and remarketing. Seeking out new online distribution

opportunities. Developing strategy with outside agency to optimize campaigns and localize advertising for

international customer segments. Partnering with in-house PR and Loyalty Marketing to manage social media

campaigns and updates. Fostering relationships with member hotel clients and collaborating to develop

customized online marketing programs. Presenting to senior-level groups in EMEA and the Americas on the

topics of interactive marketing, web content, and social media. Direct supervisor to five individuals -

interactive marketing analysts, web content managers.

1 recommendation available upon request

eCommerce Consultant at CrownAwards.com

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July 2007 - July 2008 (1 year 1 month)

Consulting position for traditional retailer, reaching goal of expanding their online business. Supervised

management of online display advertising, Paid Search campaigns, SEO, launched affiliate program, social

media initiatives and blogs. Provided strategy and guidance on building site traffic, enhancing usability and

improving conversion rate. Supervised Online Marketing Coordinator.

Director, Online Media at Singer Direct - an Omnicom Company

August 2006 - August 2007 (1 year 1 month)

Managed online marketing campaigns for retail clients located throughout the United States. Built campaigns

with ad networks to reach audiences by demo and geo data. Used tools such as retargeting and behavioral

targeting to capture conversions. Verticals included food & wine, entertainment, books, and education.

Online Marketing Manager at Rail Europe Group

March 2000 - August 2006 (6 years 6 months)

Managed media buys for online campaigns and reporting. Optimized Paid Search landing pages. Maintained

and improved Organic Search rankings. Produced creative for banner campaigns with staff copywriter.

Analyzed Web Trends data to increase site traffic, and improve user experience. Commission Junction

affiliate program and acquisition of new affiliate partners, brought in $9 Million annually. Supervised

Marketing Assistant.

2 recommendations available upon request

Associate Director Products at BMG Music

January 1990 - March 2000 (10 years 3 months)

Content development for music eCommerce site. Created features and managed promotional content.

Member of new business development team, involved with branding of new initiatives. Produced competitive

tracking reports highlighting online retailers and entertainment content sites with similar business models.

Sourced and priced products to be sold online and in direct mail catalogs. Controlled product inventory. Team

Member for company Intranet development. Supervised staff of one Manager and several Coordinators.

Projects

Leading Hotels website redesign 2013 - LHW.com

February 2011 to March 2013

Members:Debbie Johnsen

Skills & Expertise

Media Buying

SEM

Social Media

Affiliate Marketing

E-commerce

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SEO

Media Planning

Copywriting

Media Analysis

Conversion Rate

PPC

Web Content Management

Online Advertising

Online Content

Web Marketing

Web Content

Web Analytics

Social Media Marketing

Digital Media

Entertainment

Travel

Online Travel

Hotels

Hotel Booking

Hospitality

Hospitality Industry

Music Industry

New Yorker

Global Marketing

Global Strategy

International Marketing

Google Analytics

Google Adwords

Google Webmaster Tools

Facebook Marketing

Advertising Agency

Marketing Agency

Client Presentation

Presentations

Luxury Lifestyle

Luxury Brand Marketing

Fine Dining

Digital Marketing

Online Marketing

Marketing

Advertising

Competitive Analysis

Education

New York University

Bachelor, Music, Business & Technolgy, 1985 - 1989

Activities and Societies: Writer/Editor for N.Y.U. music magazine

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Honors and Awards

2004 Web Award

Interests

music, films, art, architecture, New York City history

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Debbie Johnsen

Director, Interactive Marketing - The Leading Hotels of the World

ab9ypq@r.postjobfree.com

3 people have recommended Debbie

"Debbie was a key member of my online marketing leadership team for over three years and demonstrated

deep expertise in online media planning and execution. Her knowledge of the search space is rock solid and

she consistently produced excellent results. Additionally, Debbie did a fantastic job of making our budget go

farther than expected, which proved hugely beneficial when the market turned. Her ability to optimize and

maximize our campaign spend often made a crucial difference to our results. Finally, Debbie's a real pleasure

to work with and someone I knew I could rely on to get the job done."

Tim Peter, Managing Director, Leading Interactive Reservations, managed Debbie at The Leading Hotels

of the World

"I would highly recommend Debbie Johnsen as a candidate to join your organization. I worked with Debbie

for two years at Rail Europe when my responsibilities included creating and maintaining, from a strategic

perspective, all of the site and newsletter and Debbie's was to manage the technology and design that made up

those elements. Debbie is flexible, hard working, and committed to delivering excellent work. She is a true

Web marketing professional, never losing sight of the need to enhance the online guest experience while

improving performance. In addition, she is extremely organized, reliable, and a technological guru. Debbie

and I had a one-of-a-kind relationship in that she and I both knew when to collaborate and when to work

independently and then combine work. She never hesitated to provide support when needed and was always

eager to learn more about our business in order to continuously improve the site, its content, and its

performance. Debbie would be a tremendous asset for your company and has my highest recommendation. If

you have any further questions with regard to her background or qualifications, please do not hesitate to reach

out to me."

Peter Turco, Web Content E-Vacations, Rail Europe, worked directly with Debbie at Rail Europe Group

"Debbie helped me define and shaped the online Marketing strategy at RailEurope Inc. She could easily

translate load of analytics data and customer insights into elegant and efficient design then manage successful

online campaigns."

Frederick Buhr, Director online Marketing, Rail Europe Inc., managed Debbie at Rail Europe Group

Contact Debbie on LinkedIn

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