Marketing Director
Resume:
Laura Kreel Wexler
Briarcliff Manor, NY 10510
*****@*******.***
Experience
March 2005 - Present
Danziger & Markhoff LLP, White Plains, NY
Marketing Director
Oversee all strategic and tactical marketing initiatives. Analyze target
markets, networking opportunities and potential new business areas.
Responsible for designing and implementing multifaceted firm-wide marketing
programs. Coach individual attorneys in best techniques to implement their
marketing plans. Evaluate data to determine the success of marketing
programs, as a firm and by practice area, and to evaluate cross-marketing
efforts.
Devised and implemented comprehensive referral program, including system to
track all referrals in and out. Utilize data to assess referral patterns
and create reciprocation opportunities. Designed system to track all new
business including both new clients and new matters for existing clients.
Responsible for construction of tri-annual firm newsletter, write articles
about clients and about the firm, handle article publication in trade
journals, oversee advertising and press releases.
Organize and manage seminars from selecting target markets and
organizations to creating invitations and managing attendee follow-up.
Analyze new business opportunities resulting from seminars.
November 2001 - September 2004
Preferred Health Strategies, Rye, NY
Marketing Director
Responsible for selecting target markets, developing long-term strategies,
and implementing tactics to increase clients' revenue, image, and
reputation
October 1999 - February 2001
Law Offices of Jon A. Dorf, LLP, Mamaroneck, NY
Director of Client Relations
Responsible for all marketing activities resulting in an annual revenue
increase of 35%. Drafted annual marketing budget and plan, obtained and
coordinated speaking engagements, formed media relations, edited
newsletters, and redesigned collateral materials. Trained attorneys in
networking, public speaking, and client interviews.
March 1999 - September 1999
White Plains Health and Wellness Center, White Plains, NY
Director of Marketing
Developed strategies for increasing the public profile of the Center and
the Center's professional image through health fairs, speaking engagements,
and community relations.
January 1989 - December 1993
The Legal Aid Society, Criminal Appeals Bureau, Manhattan, NY
Staff Attorney
Represented criminal defendants on appeal. Scrutinized trial transcripts,
researched law, and crafted written arguments. Orally argued before panels
of judges.
March 1988 - December 1988
Mayor's Office for Homeless and SRO Housing Services, Manhattan, NY
Housing Finance Specialist
Developed strategies and procedures to relocate persons from transitional
to permanent housing. Advised not-for-profit and private organizations
about policies and funding options for the development and rehabilitation
of Single Room Occupancy hotels.
September 1985 - February 1988
Sills Cummis Radin Tischman Epstein & Gross, Newark NJ
Associate
Engaged in complex commercial litigation with substantial responsibility
for client interviews, depositions, settlement negotiations, and trial
preparation.
Education
INTERESTS
J.D., BOSTON UNIVERSITY SCHOOL OF LAW, BOSTON, MA, (MAY 1985)
Honors: American Journal of Law and Medicine, Associate Editor 1983-85
B.A., cum laude, University of Pennsylvania, Philadelphia, PA (May 1982)
Honors: Dean's List 1980-81, 1981-82
GOURMET COOKING, RUNNING. HIKED TO THE TOP OF MOUNT KILIMANJARO.
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