Marketing Manager

CYNTHIA a. JENNINGS

***** ********** ***, *******, ** 20147 ( 703-***-**** (

***@*****************.***

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MARKETING & COMMUNICATIONS EXECUTIVE

Professional Services, Information Technology, Software & Consulting

Industries

Dynamic, forward-thinking marketing and communications consultant with

extensive experience designing and delivering creative marketing

strategies. Track record of consistently driving corporate marketing plans,

internal and external communications and demand generation programs. Proven

ability aligning marketing programs to organizational business objectives,

managing brand development, creating communications programs and utilizing

social media and PR tools to integrate with marketing strategies.

Outstanding strategist distinguished for proven leadership while managing

broad-scope, high-impact marketing campaigns and product launches. Expert

at executing brand and events management efforts in B2B segments, with

additional experience in B2C and non-profit groups. Accomplished staff

supervisor and leader with keen ability to identify, build, and maintain

business relationships. Demonstrated management skills that utilize

strategic planning, to enhance productivity, execute results-based

solutions and drive sustained organizational performance.

Areas of Expertise

Strategic Planning ? Negotiations ? Market Research ? Branding & Brand

Management . Marketing Strategy ? Communications ? Product Marketing &

Management ? B2B Marketing

Direct Marketing ? Competitive Analysis ? Integrated Marketing Campaigns ?

Social Media

Sales & Partner Marketing Support ? Marketing & Website Audits ? Personnel

Management

Consulting ? Resource Allocation ? Trade Show & Events ? PR, Advertising &

Media Relations

professional experience

THE BLACK BEAR GROUP, LLC, Ashburn, VA

Owner & Director, 2004-Present

Provide various marketing services, from strategy and planning to oversight

and execution, for B2B and B2C clients needing adjunct marketing support.

Improve customer engagement for international and domestic clients,

particularly in times of business growth, expansion or repositioning. Lead

development of corporate identities, rebranding, collateral development and

website updates.

Key Accomplishments:

. Developed communications and messaging platform for Groopex; an Israeli-

based Middleware Company, focusing on web-conference for higher

education, online learning and corporate training markets. Assisted with

web and collateral creation.

. Conducted market research for Bill and Melinda Gates Foundation,

focusing on online learning for Higher Education and ESL landscapes.

Inform markets on state of online learning and ESL programs and

implications for future options in higher education.

. Served as Interim Director, managing team of six marketing staff of

online higher education division of Pearson, world's largest education

technology company. Developed product launch strategy, headed branding,

PR and communications efforts for Pearson Learning Studio, their LMS.

. Retained consultant for Robeks; a healthy lifestyle franchise, providing

marketing services and creating initial branding strategy, messaging,

PR, market plan and go-to-market launch. Achieved $400K operation in

first year of business.

. Developed initial outreach and go-to-market strategies for Salzer

Technologies; an India offshore outsourcing firm, rebranding and

repositioning marketing messages, collateral and web design and content.

. Served as interim Product Marketing Manager for PMSI, a leading workers

compensation provider, developing new product launch strategy and 'go-to-

market' direct marketing plans. Developed new web content and

collateral.

CYNTHIA JENNINGS, Page 2

BEARING POINT, INC. (Formerly KPMG CONSULTING), McLean, VA

Director-Consumer & Industrial Markets & Director-Brand Management &

Events, 1999-2003

Led all marketing organization, strategy, execution and budgeting for

Consumer & Industrial Market's line of business. Managed all programs,

communications, events and PR/media, as well as, marketing staff.

Key Accomplishments:

. Conceived, designed and executed $1M+ annual marketing budget.

. Successfully hired, organized and managed team, supporting marketing of

$350M line of business.

. Managed 400+ annual events across lines of businesses and alliances by

establishing submission, review, approval guidelines, and launching 360-

degree audit/review process.

. Established brand guidelines, trademark procedures and comprehensive

internal communications plan, providing processes and procedures for the

entire marketing organization.

. Orchestrated 35K, two-part, dimensional named-account direct mail

campaign, launching external communication for global rebranding.

TRW, INC. (Formerly BDM, INTL.), McLean, VA

Vice President-Sales & Marketing, 1996-1999

Designed go-to-market strategy, focused on Y2K problem and Fortune 1000

customers. Hired and managed 15 person commercial sales and marketing

organization with budget responsibility of $2.5M+.

Key Accomplishments:

. Contributed $28M+ Y1 and $50M+ Y2 in new business revenues by seizing

Y2K SI opportunities.

. Gained 16 new commercial business customers in year one.

. Developed and implemented a Race to the Millennium comprehensive

marketing program, generating leads through employees, website, direct

mail, trade shows, telemarketing and business relationships. Generated

80+ percent of first two years revenue through campaigns.

. Oversaw creation and launch of three new commercial IT service and

solution offerings for Y2K, project management and risk management.

. Established Smart/2000, first branded service offering, integrating

communications initiatives to acquire new and existing Fortune 1000

clients.

Previous positions include Director of Marketing for Cable & Wireless,

Director of Content and Channel Development for U.S. Order and Senior

Manager for MCI Communications Corporation.

EducatioN

. Bowling Green State University, Bowling Green, OH, Master of Arts

. Bowling Green State University, Bowling Green, OH, Bachelor of Science

Professional development

. University of Pennsylvania, The Wharton School, Executive Marketing

Courses

. Ongoing workshops and webinars via AMA, Marketing Profs & other

professional associations

. National Association for Female

. Who's Who Empowering Executives and Professionals

. Executive Board, Board of Directors and Chairman, PR/Media Committee-

Loudon Habitat for Humanity ((2006-2013)

. Board of Directors, Communications & Fundraising Committees-LAWS (2012-

current)

. Volunteer consulting and mentoring for developing start-ups and recent

college graduates

. United Who's Who, 2005; 2006

. Cambridge Who's Who, 2006; 2007; 2008

. National Association of Women Business Owners

. Executive Business Leadership Group

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