Marketing Manager

Arpana Priyadarshini

Santa Clara, CA ( ******.*@*****.*** ( 408-***-****

Web Analytics ( Digital & Search Marketing

(7+ yrs. of experience, MBA, GAP, GAIQ and PMP

Skills:

Product design development, Performance-based Marketing (CPC &

implemenation and management CPA)

Agile methodology/scrum

Search optimization (PPC & A/B and Multivariate Testing (T&T,

SEO) GWO)

Traffic Acquisition & Social Media Marketing and Measure

Monetization

Lead Generation & Nurturing Site Architecture and UI Design

SQL, SPSS, CSS, Java Script Salesforce, Marketo and Omniture,

MS Excel, Power Point, Word etc.

Employment history:

* Independent Consultant

Self Employed, Bay Area [June. '12 - Present]

. Determine online marketing goals and develop strategy for clients'

search engine optimization (SEO), pay-per-click (PPC) advertising

and online reputation management (ORM) campaigns.

. Website optimization tactics, PPC account structure and keyword

list development, budget and bid management for both Google AdWords

and Microsoft adCenter PPC campaigns, ad copy creation, SEO and PPC

data analysis, etc.

. Used analytics programs such as Omniture, HBX and Google to analyze

traffic, leads and sales

. Utilized goal funnels to optimize campaigns for better lead

generation.

. Researched potential partners and competitors and developed

competitive documentation to define further development and

enhanced existing services for marketable products.

. Landing page optimization, A/B and Multivariate testing by using

web analytics, bid management software and keyword

research/expansion tools

* Digital Marketing Manager

PixDesign Ltd, Pune [Feb. '07 - August '11]

. Product and business analysis of the e-commerce products for

launhing new e-commerce products.

. Developed and designed product ideas for two e-commerce sites

(pringoo.com & 24hoursloot.com) and one social media marketing site

(itweet2win.com).

. Contributed in wire-frame and UI development. Worked with the

technology team to help manage the transition from designs into

functioning products from development, testing, and launch within

defined time frame and budget.

. Researched potential partners and competitors and developed

competitive documentation to define further development and

enhanced existing services for marketable products.

. Develop and execute SEO strategy; manage SEO copywriting, develop

linking building initiatives, work closely with product/engineering

teams

. Researched potential partners and competitors and developed

competitive documentation to define further development and

enhanced existing services for marketable products.

. Continually explore and test new tactics for customer acquisition,

manage partner and agency relationships.

* SEM Specialist

www.CafePress.com, Foster City, CA [May '06 - Jan. '07]

. Define and analyze metrics that inform the success of our products,

and use data to drive decision making for product development and

maximum business impact.

. Following through with the marketing team to maximize visibility

and uptake of newly launched products and features.

. " Keyword Management and Research Toolset". Defined a full life

cycle of this product, including requirement analysis, design,

implementation, and support.

. Develop product roadmaps and a statement of direction, by using

prioritization models that reflect our customers' and market's

needs.

. Develop requirements and specifications, prioritize features, build

consensus and deliver required technical data and creative

materials to our engineers.

. Responsible for increasing traffic, click through rate while

improving conversion rate.

. Campaign ideas, design and implementation.

* Media Strategist

Red Bricks Media (Agency), San Francisco, CA [Jan. '06 - May '06]

. Writing internal tools requirements and implementation.

. Landing page design for paid web media.

. Implement lead generation campaigns.

* Product Marketing Manager

Trader Electronic Media, Norfolk, VA

[Jan. '05 - Jan. '06]

. Define and implement strategic product initiatives, creation of new

product specifications and introduction of new programs through

market research to maintain product technical leadership. Defined

and launched 3 successful web-based products.

. Delivering MRD and PRD for new product and service offering, and

reviewing Test Scripts.

. Worked with management to translate business requirements into

functional and technical specifications and worked with the

development team to manage implementation.

. Manage the program definition, development and delivery of product

lines developed in-house, working both inside and outside the

company you'll bring tactical plans into reality throughout a

product's life cycle

Professional certifications:

. Project Management Professional (Certified by PMI)

. Google Adwords Certified Individual (GAP)

. Google Web Analytics Certified Individual (GAIQ)

. Certified Conversion, Analytics and SEO Practitioner (Market Motive)

. Sun Certified Java professional (Certified by Sun Micro System)

Education:

. Master of Business Administration (Marketing and International

business) - Old Dominion University, Norfolk, Virginia.

. Post Graduation In Computer Management - SICSR, Pune

. Master of Commerce

. Bachelor of Commerce (Concentration in Marketing), Pune University,

India

Associations:

. American Marketing Association

. The Analysis Exchange

. Online Marketing Certified Professional (OMCP)

. Model United Nations

References:

Available upon request.

Contact this candidate