Manager Content
Resume:
Centreville, VA *****
571-***-**** (cell phone)
*****.*******@*****.***
Catherine Johnson
Summary of Qualifications
Ten years of editorial/publications/communications experience in non-profit organizations and/or
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trade associations.
Six years in a management role.
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Ten years of developing strategic communication efforts and support for association programs,
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member-relation campaigns, and special events.
Ability to work in fast-paced environments and handle multiple projects on very strict deadlines.
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Experience
Specialty Graphics Imaging Association, Fairfax, VA
April 2012 – Present
Editorial Director & Managing Editor, SGIA Journal (promotion)
• Manage direction of editorial content for the industry’s premier trade publication, the SGIA
Journal.
• Create and manage editorial production schedule and media kit.
• Successfully added a quarterly edition of the SGIA Journal for more targeted readership and
additional advertising opportunities, resulting in 10-issues per year.
• Assign stories for two editions of the Journal using industry experts, in-house subject-matter
experts and freelance writers.
• Increased publication size from 64 to 72 pages in all standard issues; increased size from 72 to 96
pages in our special issue, September/October.
• Responsibilities listed as “Editorial Director,” below.
Specialty Graphics Imaging Association, Fairfax, VA
October 2007 – April 2012
Editorial Director
• Annually develop a strategic focus for SGIA's communication efforts for membership and
marketing of conferences, education and training programs.
• Create, write and edit membership, annual convention and secondary events marketing campaigns.
• Manage two editorial staff members.
• Approve all content published for SGIA, including: Online and on-site educational materials,
press releases, SGIA News, Journal articles, blast-email communications, in-house advertisements,
exhibitor publications and website content.
• Oversee, or write, edit and produce blast-email communications (i.e., enewsletters, html and text
emails) using HTML code.
• Create a style guide that adheres to the SGIA brand to promote consistency in all publications.
• Manage an Editorial calendar for marketing and membership promotional projects, and manage
these projects to fruition.
• Research new and developing technologies and products to better communicate the mission and
importance of SGIA to members and nonmembers.
Futures Industry Association, Washington, DC
December 2006 – October 2007
Web Manager/Assistant Editor
• Designed, laid out, developed and disseminated HTML emails, web pages and other online
solutions using an HTML editor, content management system, and a custom electronic “eBlast”
system.
Coordinated all FIA e-mail campaigns including content editing, list administration, message
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testing and campaign reporting to better target our marketing pieces to the appropriate audience.
Worked with our website developer to populate our website using HTML, CSS, JavaScript and
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other technologies.
Communicated, prioritized and scheduled projects and tasks for implementation, such as a new
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website roll-out, an interactive conference CD, or a new mass e-mail campaign schedule.
Maintained and enhanced the FIA and FIA affiliate Web sites as directed, ensuring that they are
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accurate and correctly functioning at all times.
Researched new and developing technologies and products to better serve the FIA members and
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internal staff.
Created an online style guide that adheres to the FIA brand to promote consistency in both print
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publications and online.
American Academy of Otolaryngology Head and Neck Surgery, Alexandria, VA
March 2003 – October 2006
Online Content Manager
• Managed tasks/staff, complied with budget, and ensured quality of website.
• Coordinated and packaged the look, feel, and content of the Academy website, including
members-only and public content.
• Led the site redesign and online content strategy.
• Aligned the content with the strategic vision and priorities of the society, reinforcing the AAO-
HNS brand, and provided site users with easily accessible information.
• Created a three-year strategic vision specific to online activities; followed new initiatives that may
have web-related implications.
• Worked to ensure functionality and improvement to the website.
• Analyzed website trends data to create new web content.
• Edited and disseminated all blast-email communications, including AAO- HNS newsletters.
• Chair of the AAO-HNS Editorial Advisory Team, website Oversight Group, and Content
Contributors Group.
Communications Coordinator, Meetings
• Wrote and edited all Annual Meeting & OTO EXPO promotional materials, including magazine
articles, blast-email communications, house advertisements, exhibitor publications, Meetings
Department and Annual Meeting website.
• Created and maintained production schedules for all Meetings Department promotional materials.
• Created and maintained a blast-email communication schedule for the 2005 Annual Meeting &
OTO EXPO.
• Designed and produced publications such as the Buyer’s Guide and Opening Ceremony Program.
• Managed all changes to our “Call for Papers” submissions using an online submission
management tool, OASIS.
• Served as an Editorial Advisor to our internal newsletter staff.
• Attended and staffing the Annual Meeting & OTO EXPO.
• Represented the Meetings Department in the Academy’s Editorial Advisory Team.
• Scheduled functions and requested function space, entered and managed all logistical data for
third-party functions.
Education
1996 – 2000
E.W. Scripps School of Journalism, Ohio University, Athens, OH
• B.S. in Magazine Journalism
• Specialization in English
2003 – Present
Supplemental Training
• Copywriting: Mastering Ad Writing
• Marketing with E-mail, RSS Feeds, and Blogs Training
• Design for Print
• Captivate 2 Online tutorial program
• Introduction to Information Design
• Writing for the Web
Related Skills
Computer
Mac and PC platforms: Adobe Photoshop, Illustrator, InDesign, ImageReady (Adobe Creative Suite),
Captivate 2 and Acrobat; QuarkXPress; Microsoft Word, Excel, Access, PowerPoint; iMIS; Xpedite;
Dreameaver and other content managers and HTML editors.
Production/Project Management/Marketing
Print publications, e-mail communications, interactive CDs and website roll-outs.
Writing, Editing and Designing Print, Email, and Web-Based Content
HTML coding; substantive and scientific editing; fact-checking; assigning stories; technical, wireless,
financial and medical writing; magazine feature writing; magazine design and production; electronic
publishing; creative writing non-fiction; literature.
Contact this candidate