Marketing Sales

Constance L. Adolph

** ******* ***, ******, ** **148

781-***-**** . ********@***.***

STRATEGIC INTEGRATED MARKETING DIRECTOR

Dynamic U.S./global innovative analytical thinker and multi-channel

marketing product leader with a portfolio of success boosting corporate

bottom lines by strategic developing, executing, measuring, analyzing and

reporting inbound and outbound demand generation digital, mobile and

traditional product marketing communications programs, account management,

and new business development initiatives.

. US citizen, willing to relocate and willing to travel

. B2B & B2C Industry Experience: CPG, medical device, software, technology,

pharmaceutical, healthcare, biotech, energy, financial, and retail

. Areas of expertise:

- Brand/Positioning Strategy - Digital Brand Marketing /Planning

Strategy - New Product Development

- Online, Mobile & Offline Advertising - CRM/Content Marketing

- Social Media/ SEO/PPC

- Direct Mail/Email Marketing - Client Services

- E-commence

- Closed Loop Marketing - Strategic &

Tactical Marketing Analysis - P&L Reporting & Forecasting

PROFESSIONAL EXPERIENCE

DMN3 (B2B/B2C digital and full-service marketing agency) Houston, TX

Chief Marketing Strategist 2012 - Present

Develop/implement B2B and B2C strategic upstream/downstream marketing and

lead generation multi-channel online, mobile and offline promotions, and

closed-loop marketing programs. Oversee P&L, forecasting, revenue

reporting, productivity compliance, client financial reporting, and

reconciliation.

. Increased lead generation and new business opportunities by 25%

. Rebranded and repositioned company identity, including development of

website and corporate branding image standards

. Designed new business strategies/opportunities, white papers, targeted

direct/email/mobile marketing campaigns to boost sales and

profitability across pharmaceutical, medical device, energy, and

biotech industries

. Created exceptional user experiences using market-related data to

better segment, target, and personalize messaging

IMS/SDI HEALTH (pharmaceutical/healthcare analytics/marketing solutions

company) Plymouth Meeting, PA

Strategic Marketing Director 2010-2012

Developed strategic B2B and B2C upstream/downstream marketing and lead

generation integrated digital, mobile and offline marketing communications

programs including: brand strategies, positioning, messaging, online media

research/placement, PPC, SEO, white papers, interactive sales marketing

tools, tradeshows, and media optimization tracking and measurement

. Increased lead generation and new business opportunities by 30%

. Re-branded company, developed and marketed integrated products across

various industries and markets

. Created strategic marketing campaigns to increase sales and

profitability for company across various industries

WOLTERS KLUWER HEALTH-MARKETING SOLUTIONS (global marketing solutions

company) Yardley, PA

Strategic Product Marketing Director 2007-2009

Led the development and marketing of B2B and B2C new products across US and

global markets. Spearhead corporate/client brand strategies, messaging,

digital/off-line product marketing, tradeshows, and sales materials

development for B2B/B2C programs. Managed team of 10 graphic designers,

copywriters, and print production specialists.

. Increased new business revenue $23.8M within 8 months

Constance L. Adolph

CEGEDIM DENDRITE INTERNATIONAL (global CRM sales/marketing solutions

company) Bedminster, NJ

Strategic Product Marketing Director 2005-2007

Led strategic development of B2B and B2C corporate/brand strategies,

messaging, product marketing, primary and secondary research methodologies,

and sales materials for various industries. Developed integrated

online/mobile/offline marketing programs including; upstream marketing,

brand strategies, media research/placement, peer-to-peer communications,

trade shows, product sales and educational materials, and social networks.

Managed, mentored, and trained 10-member marketing team. Oversaw P&L,

forecasting, revenues reporting, productivity compliance, client financial

reporting, and reconciliation.

. Increased business revenue by $14.4M within 6 months

. Pioneered the development of 1st of-its-kind interactive Customer

Relationship (CRM) Brand Loyalty Retention product and campaigns which

generated $45.5M in new business in 1st year.

. Introduced new long-term marketing communications programs that

solidified existing client relationships and attracted new business.

. Clients included: Citi Bank, Chase, Pepsi, AT&T, Dior, L'Oreal, Ortho

McNeil, BMW, J&J, Pfizer, Astra Zeneca. Novartis, Roche, and GSK.

MEDICUS DIGITAL SOLUTIONS (full-service digital/direct response marketing

agency) Sydney, Australia

Strategic Marketing/Account Director 2002-2005

Directed development of integrated digital, mobile and traditional B2B and

B2C domestic and global brand marketing communications and CRM campaigns.

Customized branding, direct mail, TV, radio, print, and web advertising,

PR, CRM, tradeshows, social media, media optimization, point-of-purchase

promotions, authored news releases, industry and product articles, eBooks,

and white papers. Managed and developed team of 38 designers, developers,

copywriters, account management team, and production specialists.

. Increased agency revenue $15.6M within 6 weeks.

. Established interactive division worldwide by incorporating

traditional advertising/ marketing with interactive offerings

. Developed an interactive Customer Relationship Management (CRM) Brand

Loyalty product

. Partnered with account teams to up-sell new service opportunities;

grew business 35%

. Clients included: Pepsi, Dior, Apple, Citi Bank, Chase, AT&T,

L'Oreal, Roche, 3M, BMW, Mercedes Benz, Eli Lilly, Pfizer, and J&J

LOWE ADVERTISING WORLDWIDE (full-service marketing agency) Boston, MA

VP, Account Director 2000-2002

Created, and managed clients B2B and B2C product marketing campaigns to

build brand awareness increase sales and market share. Managed and

developed team of 26 graphic designers, copywriters and account management

team.

. Increased product sales by 40% in 6 months and market share medical

device manufacturer

. Generated over $100M in brand sales in first 16 weeks after FDA

approval for Roche Pharmaceuticals

EDUCATION/TECHNICAL SUMMARY

. BA in Integrated Marketing Communications, San Francisco State

University, SF, CA

. Sydney University Graduate School of Business, Sydney, Australia

Master-level courses in Business Administration, Organizational

Behavior, and Global Marketing.

. Software skills: Windows, Macintosh, MS Office, Excel, PowerPoint,

Sales Force, HubSpot,

Google Analytics, and Adobe.

Contact this candidate