Sales Representative

PETER RYAN

*** ***** ****** ***** **** D Beverly Hills, California 90210

Telephone: 954-***-**** Email: ********@*****.***

EXPERIENCED SALES PROFESSIONAL

New Business & Lead Development/Account & Relationship Management/Brand-Building & Market Expansion

PROFESSIONAL PROFILE

An innovative and results-oriented B2B Sales Professional with a consistent track record in identifying and

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developing new business, establishing and nurturing strong client relationships, and meeting and exceeding key

performance objectives cross-industry.

Skilled communicator, presenter, and negotiator adept in creating unique approaches and programs that drive

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business growth, deliver strong, measurable, and sustainable market share gains, and achieve and enhance

customer relations/satisfaction.

Consistently recognized for ability to increase revenues and profits through expertise in market penetration,

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relationship management, and unparalleled service delivery.

Highly developed interpersonal, organizational, analytical, time, territory, sales, and account management skills.

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CORE COMPETENCIES

New Business Development Portfolio/Volume Growth Targeted Territory Management

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Account Loyalty/Retention Strategic Market Planning Focused/High-Level Presentations

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Client Discovery/Education Prospecting & Cold Calling Trend Analysis/Sales Forecasting

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Contract/Price Negotiation Networking/Referral Generation Business Process Improvement

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EDUCATION/HONORS

Bachelor of Science in Food Science; Minor in Chemistry; Graduated Cum Laude May 2005

College of Natural Resources and the Environment, University of Massachusetts, Amherst, Massachusetts

Graduation Commencement Speaker (May 2005)

DESIGNATIONS

HACCP Certified

PROFESSIONAL EXPERIENCE

Business Development Manager Los Angeles, CA Oct. 2012 - Present

Food Safety Net Services (FSNS)

Spearhead business development initiatives throughout the West Coast Region for a $30M, privately held provider of

microbiological and chemical testing services to the food, beverage, dietary supplement and cosmetic industries.

• Drive the aggressive growth of the West Coast Territory encompassing the Los Angeles, Fresno and San Antonio

laboratories; envision and execute sales strategies to drive category penetration and achieve market dominance.

• Identify, actively prospect and acquire new business opportunities; create new sales channels, enhance client

relationships and negotiate and administer contracts.

• Employ strategic marketing campaigns to promote company products and services throughout the marketplace;

represent company at trade association meetings.

• Cultivate strong relationships with existing clients/accounts to ensure client loyalty and future company revenue;

present new service offerings, proactively resolve problems and maintain in-depth knowledge local competitors.

Selected Accomplishments:

• Directed turnaround operations for the previously struggling Los Angeles Laboratory; opened 40+ new accounts,

doubling monthly business in the lab, while dramatically increasing client satisfaction rates.

Sales Representative City of Industry, CA Nov. 2008 - Sept. 2012

Leg Avenue

Managed a $3.3M territory encompassing all of Southern California for one of the world’s largest intimate apparel

wholesalers; sold hosiery, lingerie, shoes and costumes to approximately 500 stores and online retailers.

• Identified and cultivated new accounts; grew existing relationships and created strategies to penetrate high-

profile/national accounts.

• Successfully established rapport, uncovered needs, overcame objections and secured new business; aligned

internal and external strategic objectives to enhance the value of all client relationships.

• Promoted account growth and provided consistent accessibility, service and maximum visibility to customers.

• Assisted Design and Marketing teams with new product concepts and coordinated and attended annual

tradeshows with responsibility for visual merchandising.

PETER RYAN RESUME PAGE TWO

PROFESSIONAL EXPERIENCE (CONTINUED)

Selected Accomplishments:

• Consistently exceeded aggressive sales goals throughout company tenure; earned Top Sales Representative

Honors, Q1 2012, Q1 and Q2 2011, Q4 2010 and Q4 2009.

• Awarded lucrative new San Diego territory in April 2011 which added $1.1M in sales volume.

• Demonstrated track record of increasing revenue; secured a record number of new accounts (27), Sept. 2009.

• Winner, Sales Challenge, February 2009.

• Prospected and opened large online and in store retailers including Modcloth.com and Charlotte Russe.

Account Manager St. Paul, MN Sept. 2006 – Nov. 2008

Ecolab – Food and Beverage Division

Territory: Los Angeles, CA (Jul. 2008 – Nov. 2008)/ Fort Lauderdale, FL (Sept. 2006 – Jul. 2008)

Sold sanitation/cleaning chemicals and equipment to food and beverage processing facilities in a $1.1M territory

throughout South Florida for the global leader in water, hygiene and energy technologies and services.

• Provided consultative services to clients regarding the sanitation process; facilitated training on chemical handling

and supplied technical information on the proper care and cleaning of food and beverage processing equipment.

• Cultivated and managed new business partnerships from c-level manufacturers to industry-leading manufacturing

facilities through a solutions-driven sales cycle and complex value proposition.

• Developed and employed strategies that targeted key company leaders; identified leads, actively prospected and

acquired new commercial business opportunities and generated sales through the acquisition/retention of clients.

• Established key client accounts including Coca Cola, White Wave, Dr. Pepper, McArthur Dairy and Pepperidge

Farm Bakeries; penetrated accounts via cold calls, door knocking, company-generated leads and referrals.

• Collaborated cross-functionally to implement creative sales strategies; oversaw the sales process including

prospecting, discovery, presentations, RFP response, negotiations and ongoing client relationship management.

• Prepared and delivered sales presentations and followed-up with key decision makers; identified and qualified

potential new clients, cold-called and penetrated, closed and managed partnerships.

• Regarded by customers as a “partner in sanitation;” maintained a broad understanding of the business, industry,

goals and objectives of existing and potential clients.

• Regularly worked third shift with the sanitation team to optimize Standard Operating Procedures (SOP’s);

provided audit preparation support, repaired pumps/equipment, and supplied 24/7 client accessibility and support.

Selected Accomplishments:

• Effectively promoted products and services, enhanced revenue streams, and closed new sales.

• Grew the territory by more than $107K in just the first year with the company, 2007.

• Winner, Ecowipe Sales Challenge (based on highest percentage of quota), 2007.

• Earned a company ring for meeting budget in the first full year of employment, 2006.

Food Scientist Naples, FL Jul. 2005 – Sept. 2006

International Food and Nutrition Research, LLC

Provided a variety of consulting services and support, from project idea/conception to production, for a food and beverage

product development consulting firm specializing in vitamin, mineral and nutraceutical supplement development.

• Procured ingredients, developed bench-top procedures, generated nutrition labels and abided by industry/FDA

regulations, conducted sensory testing, facilitated stability study designs and assisted in production runs.

• Discussed potential avenues of development with clients; communicated ideas, presented project findings and

persuaded clients to accept finished products.

Selected Accomplishments:

• Promoted from Associate Food Scientist to Food Scientist, January 2007.

Additional Experience: Intern, Kraft Foods – Nabisco Division, East Hanover, New Jersey, Summer 2004

• Researched and implemented less expensive milk alternatives and lower trans-fat oil options in Kraft Caramels.

• Successfully developed replacement options for trans fat; presented recommendations to department personnel.

SPECIALIZED TRAINING/PROFESSIONAL DEVELOPMENT

GFSI (BRC Courses) Basic HACCP Training IFT Leadership Conference

SOFTWARE KNOWLEDGE/TECHNICAL ADDENDUM

Proficient in Microsoft Office and Various Customer Relationship Management Tools (CRM)

PROFESSIONAL AFFILIATIONS

Chair, New Professionals Committee, National Institute of Food Technologists (IFT) Chair, South Florida IFT (2008)

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