Marketing Sales
Resume:
Patricia Laufer
Sunrise, Florida 33323
******@*****.***
Objective
To achieve goals for myself and the company I work for, to enrich my career
with experiences and challenges that everyday job gives, to be a better
person and learn from everything and everybody, to be very proud of what I
can do to help people, to be proud of the people i work with. I have no
other goal than to succeed and be happy in life, I know, that takes a lot
of work; to succeed, I have to go step by step, to be happy, I just have to
enjoy every step and reach for more.
Work Experience
Marketing Manager, Caribbean
April 2013/Present Samsung Electronics Latin America
Work with assigned regional sales team, vehicle center marketing teams,
agency resources and dealer clients to execute region and dealer specific
marketing programs.
Successfully build new business relationships across the region through
effective design and implementation of strategic marketing and branding
plans.
Research and analyze markets, trends, and regional and local demographic,
geographic, and psychographic specifications
Roll out marketing campaigns partnering with Senior Management.
Oversee product launch activities.
Define product positioning and key product messages, oversee translations
for the region the Region.
Manage the product life cycle from strategic planning to tactical
activities
Focus on strategic management and handle the financial budgeting for the
product establishment
Research competitive and relevant mobile products within the region.
Develop and execute innovative promotional programs in the Caribbean market
that increase market and brand awareness. Insure strategies are tactically
executed in a creative and timely manner and within expense guidelines
Monthly budget preparation, management and forecasting. Prepare budgets and
submit estimates for marketing program costs.
Maximize promotional opportunities that will ensure meeting promotional
goals
Monitor and analyze promotion results to determine cost effectiveness of
promotion campaigns
Stay informed on trends, innovations, and changes that effect media
planning
Create and submit required reports when due
Manager, Marketing Operations LATAM
Jul-2008 /August 2012 Research in Motion
Develop business cases, project justification, Request for Proposal's
[RFP's], business process and support mapping, project plans and other
documentation as required
Work with Corporate Branding team to ensure that all promotional material
is properly branded and approved.
Collaborate with Senior Management with the development and implementation
of the marketing strategy and plan for the region, and perform quarterly
reviews.
Provide partner marketing program direction, content oversight and
execution support as needed for field marketing teams to ensure successful
deployment of partner campaign/demand generation plans.
Manage marketing logistics and purchasing vendors to minimize the
complexity for marketers needing to merchandise channels or support events
throughout Latin America.
Work with senior managers and business stakeholders to understand business
needs and proactively support with tools, services and recommendations.
Coordinate between internal organizational divisions including marketing,
sales, product management, web development, logistics and fulfillment.
Anticipate and proactively resolve project and support services risks and
obstacles.
determine the most effective 'go-to-market' programs and messaging content
to generate brand awareness and increase demand for the company's products
Track performance of initiatives; develop insights that will consistently
improve ROI on future investments.
Maintain a forward-looking roadmap of where/what expansion is necessary and
update as business realities change.
Launch new services and roll-out to local stakeholders with full
accountability for implementation and adoption.
Develop and maintain the infrastructure for the Fulfillment of marketing
materials to the region thru a network of outsourced warehouses all across
the LATAM region applying a spare part warehousing and distribution.
Created Developed and manage a Virtual Marketing Materials Center, a portal
that provides several tools for the marketing managers and a module for
Virtual management of the marketing materials. Considered best practice
within the company and adopted by other regions.
Vendor Management, Promotional, Print on demand and third party providers.
Develop training packages and training strategy and method for internal and
external users of the tools provided by Marketing Operations as well as
defining provide the training personally and virtually in all the countries
of the region where the company has presence.
Communicate periodically with all stakeholders, Provide Reports and
maintain KPI reports for senior Management
Work with cross functional teams to support imports of marketing materials
to the different countries within the Region
Work with the Legal team to formalize agreements with vendors and partners.
Maintain import documentation to the countries available for the managers,
for guidelines on hand carry and temporary imports.
Manage a 1.2M plus budget a year.
Work with the corporate tax team in order to help implement and be
compliant with country guidelines.
Work with the local entities to coordinate tasks from cross functional
teams and consultants towards the enabling of the entities as registered
importer of record.
Coordinate requests for proposal for selection of new providers regional
and per country.
Regional Marketing Manager
Nov-2007 / Jul 2008 Motorola Mobile Devices
Work with assigned regional sales team, vehicle center marketing teams,
agency resources and dealer clients to execute region and dealer specific
marketing programs. Establishing focal points in main countries to serve
secondary markets
Work on Brand strategy creation by Identifying and prioritizing (along with
Senior Management) all key products/ brand message that should be focused
on, and identify timing of launch and sustain activity per country within
the Region.
Collaborate with the product, sales, and senior executive teams to develop
messaging, positioning, and overall pitch for proprietary products and
services
Successfully build new business relationships across the region through
effective design and implementation of strategic marketing and branding
plans.
Research and analyze markets, trends, and regional and local demographic,
geographic, and psychographic specifications
Roll out marketing campaigns partnering with Senior Management.
Oversee product launch activities.
Define product positioning and key product messages, oversee translations
for the region the Region.
Manage the product life cycle from strategic planning to tactical
activities
Focus on strategic management and handle the financial budgeting for the
product establishment
Research competitive and relevant mobile products within the region.
Attend and coordinate tradeshows, industry events.
Work with regional and divisional product teams to support commercial
launch of product and promotional events
Work closely with the regional supplier management, product and marketing
teams.
Support marketing program through concept, marketing brief development.
Contribute to overall regional sales and marketing plans year-round through
collaboration with the regional Sales team, and execute local marketing
programs (per country) tied to the region's customer business priorities.
Participate on matters concerning marketing program success, analysis,
marketing strategy direction and recommendations for change.
Central point of contact for the region to drive inclusion of our Product
in joint marketing programs as well as working with both partners to
communicate major customer wins, solution offerings and regional business
updates.
Manage Regional Account marketing budget, spend and maximize campaign ROI
Manage a team of full time and temporary employees across the region.
1
2 New Product Launch Manager
5/2004 - 11/2007 Motorola, Plantation, Florida
Cross-functional support Program Management, User Guides, Packaging and Go
to Market teams.
Work closely with Program Managers and Launch Team to establish and meet
baseline schedule dates for all Marketing Launch activities.
Be a liaison between external customers, Product Launch Team and Program
Management.
Develop and deliver marketing product training for internal and external
customers.
Manage and develop Product Training for internal and External customers
(including translated versions to Spanish and Portuguese)
Travel to different sites for Beta Kickoffs and Feedback Sessions (Within
North Central and South America)
Coordinate and communicate with users and internal team members to arrange
modifications or replace product.
Work with different users to gather caveat list to be work on by Software
team.
Reconfigure units with new/updated software. Use of programing tools such
as Xflash, Rsdlite, Cpedit, RSS and others.
Extensive knowledge of CDMA, GSM, iDEN and Wimax technologies.
Participate in the creation of project proposals and project plans.
Interact in a daily basis with technical and programming staff for several
different projects.
Interface with carrier customers and end-users.
Resolution of issues with product schedule.
Create Item Masters and structure Bill of materials in Oracle 11i
Coordinate New Product Documentation Meetings for several projects
Create Schedules, perform schedule Roll ups for Several Projects
Gather project status on a biweekly basis for CDMA, WiMAX and iDEN projects
Provide market overview Monthly competitive updates Identify market and
user assumptions
Develop training packages for Sales team, Customer Service and call centers
Train sales team, distribution channel and service team on the features and
benefits of new products.
Manage all required materials for product launch process (product images,
preliminary specs, sales tools, launch kit pieces and collateral)
Trade Shows & Events logistics
Manage logistics and tracking associated with delivering new product to
different events
Support sales team shows
Coordinate photo shoot for handsets and accessories, review, approve and
post final photography to web collective tool
Web Image Collective tool administrator
3
4 Project Resource Manager
2/2004 - 7/2004 First Data Merchant Services, Coral Springs Florida,
Manage resources for several project managers developing IBM mainframe
systems.
Financial analysis and resource planning.
Prepare resource and financial planning on different scenarios.
Articulate and summarize financial results to senior management.
Pivot tables, macros and look up tables for monthly man hours distribution
Perform monthly financial analysis,
Budgeting.
Monthly comparison and analysis of actual financial results to the budget
5
6 Project Administrator
8/1999- 5/2002 Motorola, Plantation Florida,
Change Control Board Coordinator for several projects,
Arrange and coordinate meetings with the team in charge of each project to
discuss change requests submitted
By-weekly control of project status(schedule, gates, changes, ) Coordinate
via conference call change control board between three Motorola
Subdivisions, won an award for training all the teams on Change Control
Support to Project Managers scheduling several projects in MS Project and
also in Micro planner,
update the schedules and posting it in the internal web
Manage Change Control Website (Creation, administration and management of
the site)created the change control manual of procedures
Creation of the requirements document for a Change Control Database create
several reports for Program Management in excel
PowerPoint Presentation to present to the Project Management team
Education
8/2007 George Washington University
Master's Certificate in Project Management
9/1998 Universidad Autonoma de Bucaramanga in Agreement with NOVA
Southeastern University, Bucaramanga, Santander
Master Certificate in International Management
9/1997 Universidad Autonoma de Bucaramanga, Bucaramanga, Santander
Bachelor's Degree 5 year program, Business Administration Degree with
emphasis in Project Management
11/1987 Colegio la Merced, Bucaramanga, Santander
High School Diploma
12/1985 Centro Colombo Americano, Bucaramanga, Santander
Certificate of Proficiency in English
Six Sigma Certifications
White Batch
Yellow Batch
Languages
English
Spanish
Computer Skills
MS Project, MS PowerPoint, MS Excel, MS Word, MS Access, Oracle 11i User,
Visio, Adobe Photoshop, Adobe Acrobat Professional, Corel Draw, Autocad 3D,
SAP, Captivate.
References Available upon request.
Contact this candidate