Customer Service Marketing

E dward J. Kenny

**** * **. ** **********, D.C. *0007

516-***-****• *********@*****.***

EDUCATIONAL BACKGROUND: Mount Saint Mary's University, Emmitsburg, MD

BS Sports Management, Business Minor, May 2011

WORK HISTORY:

Navy Morale, Welfare, and Recreation January 2013 – Present

Naval Support Activity Bethesda

MARKETING AND EVENTS COORDINATOR

• Formulates and implements market research to determine marketing techniques and strategies to

increase efficiency, enhance participation and increase financial income to MWR activities

• Controls all social media marketing

• Makes recommendations on program modifications and enhancements

• Develops marketing programs, acts as key worker for programs, and trains activity managers on

effective marketing mix for their promotions

• Organizes and creates strong action plans for increasing sales and conducting special functions such

as grand openings, promotions, contests, and ceremonies and executes accordingly

• Plans marketing campaigns and conducts media relations in coordination with Naval Support

Activity Bethesda Public Affairs Office

• Provides or arranges for photographic support for MWR functions

• Develops, plans, and administers special events to include scheduling, organizing, publicizing, and

evaluating all program elements

• Develops periodic program plans and annual budget requirements for special events with supporting

data for inclusion in overall MWR program plan

• Oversees all aspects of special event operations

• Works closely with activity managers to determine marketing plans, dates, time, equipment, signage,

and cost of events

• Produces MWR publications such as the monthly newsletter and integrated a bi-weekly email blast of

information and events be presented

Navy Morale, Welfare, and Recreation January 2012 – January 2013

Naval Support Activity Bethesda

RECREATION ASSISTANT

• Manage Liberty Zone recreation center: check and greet visitors, stock goods and other inventory,

and monitor the behavior of Liberty Zone guests

• Assist the Liberty Program Coordinator with planning, making recommendations and advertising of

recreation center events and off-base trips

• Analyze and implement various marketing strategies including designing flyers, posters, and

Microsoft PowerPoint presentations in order to promote and advertise a wide range of activities

• Worked independently to develop a touch-screen Microsoft Excel database for guests of the

recreation center to search movies, video games, and upcoming trips offered at the Liberty Zone

• Utilized organizational and problem-solving skills to create an inventory system to track and order

inventory more effectively

• Work closely and maintain discretion and professionalism in a high security environment with

wounded warriors and senior level military members

• Assist the Corporate Sponsorship with advertising and marketing MWR special events

• Assist the MWR staff with administering special events

Catholic University of America August 2011 – May 2012

ASSISTANT MEN’S BASKETBALL COACH

• Coordinated and supervised film exchange for Catholic University in order to prepare for games

• Recruited and evaluated of prospective student athletes

• Executed daily coaching duties including practice plans and drills, evaluating talent and statistical

analysis as well as administrative work

• Corresponded with and maintained a mutual working relationship with numerous NCAA Athletic

Departments

• Responsible for planning and facilitating travel arrangements for out of state games

• Developed and maintained the social media account of Catholic University Basketball

Northeast Conference (NEC), Somerset, New Jersey June 2010 – August 2010

National Collegiate Athletic Association, NCAA

INTERN

• Worked independently to complete tasks with little to no supervision

• Assisted staff in their objectives and daily office functions through administrative support

• Served as aid to staff in oversight management and reaching Northeast Conference objectives

• Assembled the Northeast Conference baseball schedule

• Developed plan for sponsorship budget

• Collected and analyzed in-depth market research

• Helped evaluate different scenarios with new NCAA tournament ideas considering expansion

Mo Casara Basketball Camp, Hofstra University June 2011 – August 2011

CAMP COUNSELOR

• Directed and strengthened basketball skills through effectively planned practices at a level

appropriate for each member of the basketball team

• Scouted players to comprise a team with the means and desires to perform well competitively

• Coached and organized players to participate in games and coach them during games

• Used effective communication skills with players and parents to guarantee satisfaction of multiple

groups with varying expectations

ACTIVITIES:

Mount Saint Mary's University Basketball Team

• Participated in Division I Athletics and played in the 2008 NCAA Tournament

• Demonstrated and developed valuable communication skills

• Maintained the high level of discipline and flexibility required of college athletes

Mount Saint Mary's University Basketball Manager

• Executed coaching oversight and function successfully

• Organized basketball equipment and recorded game stats accurately and efficiently

Sport Management Club, Mount Saint Mary's University

• Scheduled and coordinated numerous club sponsored events

• Assisted treasurer with budgeting to maximize the clubs impact and success

• Played integral role in the creation and facilitation of Mount Saint Mary's Business Olympics

SKILLS/CERTIFICATIONS:

• Data Collection, Research Certified

• Disney Customer Service Certified

• Microsoft Office, Word, PowerPoint, Publisher and Excel

• Social Media

• Graphic Design

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