Real Estate Director

BETSY WISE

*********@****.*** ( NYC 646-***-****

portfolio: http://betsywise.carbonmade.com

Creative professional specializing in verbal brand identity and expression,

with experience in copywriting, creative direction, team management, client

and vendor relations, field production and casting. Engaging and

charismatic leader with a big-picture perspective and a keen eye for

detail. Adept at juggling multiple priorities and working under pressure to

meet time-sensitive deadlines for difficult-to-please, C-suite clients.

Exceptional writing, pitching and client-facing skills.

EXPERIENCE

Viacom, NYC, NY

VP, Editorial Director, Creative Services, September 2013 - Present

. Direct the concept, creation and execution of communications for

Viacom and its brands, including MTV, VH1, Spike

. Lead a team of copywriters to codify Viacom brand voice, and executed

on-brand and on-strategy verbal expression.

. Partner with design, digital and video team leads to create multi-

media campaigns.

. Elevate level of creativity through introduction of new techniques in

ideation, process and collaboration.

. Support SVP, Creative Services in establishing the department as a

critical partner in driving Viacom Business forward.

Interbrand, NYC, NY

Associate Director, Verbal Identity, April 2011 - Present

. Direct the concept, creation and execution of Tone of Voice and

Messaging deliverables including guidelines, training materials,

interactive presentations and video.

. Manage a team of creative writers and consultants to develop on-brand

and on-strategy verbal expression.

. Create and conduct trainings for Tone of Voice and Messaging to

educate client communicators and agency partners.

. Act as client-facing lead on verbal identity engagements, conducting

audits, work sessions and presentations to create and sell in brand

positioning, personality, and proposition.

. Create on-brand communications for various uses: in-store, out-of-home

and broadcast, as well as samples to guide brand communicators and

agency partners.

. Manage, educate and foster creative talent with on-the-job

instruction, one-on-one mentoring and formal performance evaluation.

. Clients include AT&T, Aio Wireless, Citi, BNY Mellon, The Hartford,

Women's World Banking, Qualcomm and more.

TMP Worldwide Advertising, NYC, NY

Associate Creative Director, January 2009 - April 2011

. Responsible for recruitment campaigns and deliverables from concept to

execution for in all mediums - live, digital, print, radio, video.

. Manage a team of creatives including art directors, graphic designers,

production artists, flash designers and copywriters.

. Main point of creative contact for all client-facing matters for both

GE and Verizon, among other clients.

. Cast, direct and oversee post-production for video and photo shoots.

. Clients include Apple, Citibank, Genzyme, Collective Brands, and more.

TMP Worldwide Advertising, NYC, NY

Senior Copywriter, March 2008 - January 2009

. Responsible for recruitment concept and copy for all Verizon business

units in multiple formats - online, interactive, print, and radio.

. Pitched and won nationwide campus initiative for GE.

Catch24 Advertising & Design, NYC, NY

Senior Copywriter, June 2003 - April 2008

. Responsible for all aspects of the creative process including

concepting, image selection, and copywriting for print, web, radio and

television.

. Pitched and won major accounts including Lufthansa and Carib Beer.

. Clients include Lufthansa, Oracle, Revolution Health and more.

Fowler, White, Burnett, Hurley, Banick & Strickroot, P.A., Miami, Florida

Associate in Commercial Litigation, June 1997 - August 1998

. Researched and wrote memoranda in high profile real estate and

commerce disputes.

. Argued motions for summary judgment in Broward County Court. 17th

circuit.

. Assisted in preparation of all pretrial documents including:

complaints, interrogatories, request for documents, affidavits, notice

of depositions, settlement letters, and correspondence to clients and

opposing counsel.

University of Miami School of Law, Coral Gables, Florida

Instructor, Legal Research and Writing, August 1997 - June 1999

. Responsible for teaching first year law students long-form and

computer-assisted research techniques, appellate brief writing

technique and oral argument.

PRODUCTION

GE Millennial Recruitment TMP Worldwide

Concept, script, interview, direct and post-

Verizon Recruitment production for

various videos.

"The New Meadowlands" RF Binder for Wrote, cast and

produced a series of live

CenterPlate Prods. vignettes

featuring the New Meadowlands

Live/Experiential Stadium, its

events and facilities.

"India" C24 Advertising Wrote, cast,

produced and directed 30-

Lufthansa Airlines second commercial

spot for NE regional

Regional spot market.

"Tanning Bed Coffin" C24 Advertising Wrote,

produced and recorded VO for

American Cancer Society PSA concerning the

dangers of tanning

PSA beds.

AWARDS

2010 CEA awards

Grand Prize: College Communications - Verizon Telecom College Site?

1st Place: Website - Verizon Telecom College Site Collateral Package

- Verizon College

2nd Place: Best Multimedia Campaign - Verizon "Battle of the Bands"

YouTube page

Website - Verizon RLDP Site

Tile or Banner - Verizon Wireless Banner

2008 CEA awards

1st Place: Print advertising magazine and trade publications - b&w

single ad - Verizon Wireless

2nd Place: Diversity online ad - Verizon Wireless

Online media - other - Verizon Wireless?

3rd Place: Giveaways college communications - Verizon Wireless

Collateral package college communications - Verizon Wireless

Brochure college communications - GE

OTHER SKILLS & EXPERIENCE

Professional Touring Stand-up Comedian, August 1998 - May 2008

Performed in over 50 clubs and festivals domestically and abroad.

Conversational Spanish and French

EDUCATION

JD, University of Miami School of Law, with high honors, 1997

BA in English Literature, Tulane University, New Orleans, LA, 1989

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