Project Sales

Diya Guha Roy

MBA Student

Washington University in St. Louis (WashU): OLIN BUSINESS SCHOOL

Email: ****.***@*****.*** Phone: 001-314-***-****

Objective/Aspirations

Seeking a management position with an organization where I can utilize my

skills and experience to marketing, project management, improve operations,

increase profitability, and enhance growth.

Experience Summary

I am attending MBA program (Marketing & General Management) in Olin

Business School for the last 1 year 11 months. I have done two Marketing &

Sales internships with companies in St Louis in 2013. Currently I am

working as marketing data analyst in my business school. I will be

graduating on 17-October-2013.

My main area of experience has been software project management,

development, testing and delivery. I have worked both in IT Software (2004-

2011) and Construction (2003-2004) domains. My technological forte is

Oracle 9i and 10g (SQL, PL/SQL), Unix, Shell Scripting, Selenium Automation

and testing.

Primary Domains: Software and Information technology, General Management,

Marketing, Sales, Business Development.

Technology

Below is a list of important hardware, software products, tools and methods

that I have worked with.

Hardware Software Products Tools Programming

Languages

Windows Oracle 9i TOAD Oracle

2000, XP, 7 Oracle 10g ORATST PL/SQL,SQL

Macintosh OS Microsoft Office Selectica Linux

Excel Risk Solver Selenium Shell Scripting

Unix OS Platform SPSS Perl

Excel Solver Google Adwords Linear

Regression

Non Linear

Modeling

HTML

XML

Functional Skill Areas

Qualifications

Degree and Date Institute Major and Specialization

MBA October 2013 Olin Business School Marketing, General

management

BE August 2003 Jadavpur University Civil Engineering, Remote

Sensing

The details of the various assignments that I have handled are listed here,

in chronological order.

Project Thesis : Management

Project - Concept Marketing for Duration May 2013 - September

OLIN Business School 2013

EMPLOYER : OLIN BUSINESS SCHOOL

Project Description:

The School is exploring new dimensions in academic channels. The

project involves

Identifying new subjects

Increasing Visibility in US and Singapore

Revival in student recruitment processes

Academic accreditation

Educational research works

Assignments:

Academic research work involving marketing data analysis to promote

the school globally

Involved in research work for academic accreditation

Comparing competitive products across the country and provide the

best solution for marketing issues.

Tools used :

Microsoft Office, CRM

Project - Controlling Marketing Duration May 2013 - August 2013

Expenditures for FOXTRAX GPS PVT

LTD

EMPLOYER: FORTRAX GPS PVT. LTD.

Project Description:

The company is doing research work to optimize the cost distribution

in advertisement. The primary goal is to have optimum budget to get

best cost per click (CPC) and click through rate (CTR) in Google

AdWords. The budgeting involves

CPC control

CTR Control

Gaining more coverage

Reducing cost

Distribution across search and display pages

Assignments:

Research work involving search engine optimization.

Involved in optimization of cost management for Google Adwords.

Usage of proper Ad extensions

Communicating the P&L to CEO

Tools Used:

Google Adwords, Excel Optimizer, Microsoft Office

Project - Marketing and Sales of Duration February 2013 - May 2013

two new product lines for STOPPER

TOPPERS

EMPLOYER : STOPPER TOPPERS LLC

Project Description:

Stopper Toppers make patented laminated covers for Sink, Bathtub

toppers. The company is currently trying to mass market the patented

product to corporate houses like Disney, Six Sigma and other

channels. It is engaging in partnerships with water, nature and

animal conservation companies. The project involved

Marketing of new product lines

Using Social media

Designing

Delivering Sales pitches

Partner association

Distribution

Assignments:

Created Go-To-Market Strategy for new product launch.

B2B selling

Prepared potential customer database.

Done research work on market segmentation, product launch strategy.

Prepared research data for market demand and product offering

presentation.

Involved in active marketing and sales process in two different

product lines.

Using social media to market products.

Communication with CEO regarding new business prospects.

Tools Used:

Microsoft Office

Project Thesis : Technology

Project - Oracle Enterprise Duration August 2006 - July 2011

Manager 10.2.0.4, 10.2.05, NG

EMPLOYER : ORACLE INDIA PVT LTD.

Project Description:

Oracle was introducing new versions of Oracle Enterprise Manager

Application. The application was made more robust with new technical

metrics to monitor the target elements effectively. The User

Interface was changed with sophisticated dashboards. The design

involved

Exploring new target types like SOA, BOM, APS etc.

ADF UI experience

New set of metrics to monitor the targets

Improved dashboard with real time data

Sophisticated knowledge base

Easier navigation

Improved release management

Assignments:

Role: Senior Member Technical Staff (2008-2011)

Used technical automation job for webpage and database applications

for quality improvement.

Worked as a senior QA Engineer for Oracle Enterprise Manager

Application.

Designed the testing (Agile) and implementation strategy to reduce

bugs in software product.

Reduced bugs below 1% which was below the standard (2%) in the

company.

Coordinated with technical and marketing teams to keep the product

standard high and free of bugs.

Documented and transferred knowledge to fresh entrants and related

team.

Involved in release management, regressions and shiphome testing.

Role: Member Technical Staff (2006-2008)

Achieved two bug free product releases and helped others to reduce

software glitches.

Developed and maintained automated scripts to fine tune software

application codes.

Provided Operating Systems and browser certifications on Google

Chrome, Netscape, Firefox and Internet Explorer.

Tools Used:

Toad, Selenium, Oratst

Programming Languages

PL/SQL, SQL, Perl, Unix, Shell Scripting

Project - Data warehousing Duration August 2004 - August 2006

projects for INFOSYS TECHNOLOGIES

LTD.

Customer name: Apple and Cisco

EMPLOYER: INFOSYS TECHNOLOGIES LTD.

Project Description:

Both Apple and Cisco was trying to improve their inventory management

system in data ware housing in APAC region. The projects needed

Daily, weekly, monthly, quarterly and yearly snapshot s of sales

data to higher managements

Monitoring sales pattern in APAC region

Maintenance of sales inventory through replenishment

Timely communication to store the inventory

Data mining for inventories

Assignments:

Delivered a dataware housing (DW) project to Apple which helped in

cost reduction in Asia-Pacific warehouses.

Developed DW application for Cisco to track its products using

'Selectica' tool till the selling point.

Analyzed customer requirements and devised high level design to

reflect business strategy.

Interfaced with clients (Cisco/Apple) and managed four junior

employees.

Delivered best quality within time frame and custom level costing and

was selected as 'primary billed resource'.

Tools Used:

Toad, Selectica,

Programming Languages

PL/SQL, SQL, Unix, Shell Scripting

Project Thesis : Construction Planning

Project - Planning engineering for Duration August 2003 - July 2004

SHAPOORJI PALLONJI PVT LTD

EMPLOYER: SHAPOORJI PALLONJI PVT LTD

Project Description:

Shapoorji & Pallonji was expanding its business in early 2000s in

Kolkata to get more construction projects. The project involved

Administration and User Maintenance.

Budget Preparation and Publishing.

Department wise Allotment Distribution.

Receipt Collection and Accounting.

HRMIS functions

Construction

Assignments:

Worked in field for crude data gathering and analyzed official data

to reduce cost.

Got trained for tendering, billing using ERP system.

Supervised onsite construction project involving day to day

construction progress.

Selected vendors after analyzing quotes of rates and presenting

analysis to management team.

Vendor Management

Tools Used:

Microsoft Office, CAD

Key Competencies & Skills

My Competency Profile includes the following

Skill Proficiency (E0 to E5)

Oracle E4

Unix E5

Shell Scripting E5

SPSS E5

Excel E5

Communication E5

Personal Details

Date of birth 19-Jan-1981

Sex Female

Nationality Indian

Marital Status Single

Date of Joining 01-Nov-2013

Present Address 6005 McPherson Avenue

Apartment A. St Louis, Missouri,

United States

Permanent Address EE-151/4 Sector II Salt Lake City

Kolkata, West Bengal, India

Contact Number 001-314-***-****

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