Michael Giacopetti
Assistant Ad Design Manager at Merion Matters
**********@*****.***
Summary
I am seeking a full time position in Communications, specifically as a Manager in the Art/Advertising or Public
Relations departments of a company that has a need for person that can manage projects and solve problems.
As a manger for Merion Matters, my role was not only to run the day-to-day operations of a
recruitment-advertising department, but also to serve as the point person to deadline multiple publications.
Routinely I had to handle problems ranging from: client’s ads, editorial, personnel issues, revenue, page
determination, computer technical issues, pre and post press troubleshooting. Basically, keep things running
smoothly and handle any problems as they arise.
Previously, I have worked in video production, marketing and sales. I worked closely with clients in various
industries, which afforded me the opportunity to learn about management, fostering successful relationships
with clients, professionalism and teamwork. Through my experience I have learned that I am especially skilled
at communicating, creating strategy to achieve goals, dealing with deadlines and troubleshooting.
At each step in my career I have learned valuable experience. Skills that have helped me grow and understand a
variety of industries. As a fast learner, I can grow beyond my current level of experience quickly, offering your
company a great asset as an employee. I thrive in both independent and team-oriented work environments and
can effectively represent the company in a professional setting.
Experience
Assistant Ad Design Manager at Merion Matters
July 2001 - June 2013 (12 years)
• Manage a team of ad designers and production artists
• Assign work to designers
• Create schedules
• Ad design direction, proofing and approvals
• Give yearly reviews of staff
• Work with sales managers, sales support managers, systems managers, editors and art department managers
and designers answering production, client and technical questions
• Determine page counts for magazines
• Calculate advertising revenue and report the percentage for mailing rates
• Pre-press troubleshooting - including client files - such as PDFs, InDesign and QuarkXpress files, .gif, Flash
and Photoshop
• Problem-solve pages reported by printers
Page1
• Manage the deadline workflow for all recruitment publications; evaluate and establish standards for efficient
and effective workflow processes.
Creative Director at Pearre Inc.
November 2005 - June 2010 (4 years 8 months)
From concept to execution, responsibilities include creating concepts for various usage video projects and
designing screen graphics, titles and animations.
• Producer, Editing and Graphic Design
• Demo reel can be seen at http://pearreinc.com
Layout Editor at Neumann University
January 1997 - December 1999 (3 years)
Responsible for the entire design and layout of the campus newspaper.
Field Marketing Representative at WEA
April 1996 - September 1998 (2 years 6 months)
Responsible for the promotion of national artists in the Philadelphia area, by traveling to local retailers,
concerts and other venues to host giveaways and other materials to support recording artists.
Languages
English (Native or bilingual proficiency)
Spanish (Limited working proficiency)
Skills & Expertise
Creative Direction
Advertising
QuarkXPress
Graphic Design
Flash
Graphics
InDesign
Magazines
Logo Design
Publications
Adobe Creative Suite
Final Cut Studio
Microsoft Office
Direct Mail
Photoshop
Editorial
Public Relations
Layout
Mac
Page2
Multimedia
Email Marketing
Dreamweaver
Adobe Acrobat
Art Direction
Social Media Marketing
Newsletters
Illustrator
Online Marketing
Web Design
Publishing
Education
Neumann College
Bachelor of Arts (B.A.), Communication and Media Studies, 1997 - 2000
Delaware County Community College
Associate of Arts and Sciences (A.A.S.), Public Relations, Advertising, and Applied
Communication, 1994 - 1997
Page3
Michael Giacopetti
Assistant Ad Design Manager at Merion Matters
**********@*****.***
Contact Michael on LinkedIn
Page4