Sales Manager

Lidia Yan

Email: ********@*****.***

Phone: 213-***-****

EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA, ANNENBERG SCHOOL FOR COMMUNICATION Los Angeles, CA

M.A. in Communication Management Aug 2004 – Dec 2005

SHANGHAI INTERNATIONAL STUDIES UNIVERSITY Shanghai, China

B.A. Business Administration & Italian Sept 1999 - May 2003

WORK EXPERIENCE

LAMADE CLOTHING Los Angeles, CA

Marketing Manager March 2012 – Present

Ø Conducted market, trend and competitors’ research

Ø Created marketing, advertising and social media campaigns to increase brand awareness

Ø Oversaw and managed the content for both print ads and online ads

Ø Built and optimized the company ecommerce website and increased the online sales 40 times within 3 months

Ø Managed SEO, SEM, affiliate marketing, social engagement campaigns to increase brand awareness and sales

Ø Identified online sales channels and partners to increase the .com sales

9LUXE.COM Shanghai, China

Founder Dec 2009 – Dec 2011

Ø Created one of the leading fashion flash sale websites in China with 500,000 exclusive members

Ø Led website development, SEO, SEM, social media, affiliate marketing campaigns

Ø Effectively increased website traffic using innovative digital, viral and social media promotion strategies

Ø Performed research, valuations, modeling and analysis to identify market opportunities and 3rd party alliances

Ø Led B2B business development and successfully established business relationship with top American and Chinese fashion

brands

Ø Identified and established strategic partnership with major Chinese banks and their credit card redemption programs

Ø Established strategic partnership with the top international fashion group Iconix Group

Ø Pitched and negotiated investment terms with major Venture Capital companies in both China and the United States

GREYGOODS INC. Los Angeles, CA

Marketing Manager Oct 2008 – Dec 2009

Ø Conducted research and evaluated competitions for better product placement and positioning

Ø Forecasted sales and inventory requirements based on seasonal trends and replenishment needs

Ø Created marketing campaigns and increase the brand awareness

Ø Arranged and oversaw photo-shooting

Ø Maintained and managed relationships with buyers, distributors, and retail organizations

INTERTREND COMMUNICATIONS Long Beach, CA

Senior PR Specialist Oct 2006 – Oct 2008

Ø Conducted market research and drafted press content for clients according to clients’ requests

Ø Pitched Asian multicultural media for press release and media interviews

Ø Proposed PR campaigns according to the budget provided by the clients

Ø Researched, identified and created events, functions, commercial and joint promotion opportunities for clients

Ø Formulated content for purposes of event planning, public speaking and written communications to be delivered

Major Clients: JCPenney, Western Union, Disneyland, Toyota, The Gas Company and AT&T etc.

COMPUTER SKILLS

Application: Microsoft Word/Excel (Pivot tables, graphing, Exponential growth analysis)/PowerPoint/Photoshop/Illustrator

Operating System: Windows XP, Mac OS

Advanced knowledge of search engine optimization and social media promotions

LANGUAGE SKILLS

English, Italian, Chinese Mandarin, Cantonese, Shanghai dialect

OTHER SPECIAL SKILLS

Advanced financial modeling skills, proficient in market forecast, market size progression

Work knowledge of search marketing/optimization and mobile marketing

Teaching/Coaching: TA/lecturer, UVA Italian Studies (2003-2004)

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