Management Project

Tia Calomeris

******@*****.*** . 301-***-****

.

~ A Creative and Strategic Thinker who Provides Communication Solutions

Utilizing Resources Innovatively to Drive Results,

while Fostering a Collaborative Work Environment. ~

Highly Accomplished Communications Professional combines creative services

and leadership with an advanced history of directing the strategic

development of global marketing and public communication solutions.

Effective communicator, listener, and problem solver, collaborates with

clients to translate business objectives into creative strategies. Develops

and implements cost controls, aligns processes with schedules, and is adept

at development of organizational branding. Proven results-oriented project

management on highly visible promotions yielding high client satisfaction.

Successfully directed and designed numerous communications for marketing

and public awareness initiatives consistent with strategic business

objectives. Core competencies are as follows:

Core competencies

. Strategic Planning . Building Client Relationships

. Project Management and Execution . Public relations awareness

. Creative Design for Targeted Promotions/Campaigns . International

Communications

. Talent Management . Business Process Improvements/Cost

Reduction

Experience

U.S. Pharmacopeial Convention (USP), Rockville, MD 1986-2013

Global health standard setting organization, with industry and healthcare

impacts in 140 countries.

Director, Communications and Design

Created the Communications and Design department with a staff of 12

professionals. Department serves as an internal advertising agency,

supporting all global mission requirements of the organization's Executive,

Business/Operations, and Science Divisions. Direct and manage marketing

communications needs of $100M in revenue support and a departmental budget

of $3.3M within a 1.3% positive variance. Provide strategic input to the

executive management team for the effective communication of USP's mission,

vision, products/programs, and results worldwide, with communication

emphasis in U.S., China, India, Brazil, and Switzerland. Held increasingly

responsible positions since joining USP in 1986.

Key Responsibilities and Results:

. Created Department organizational structure with internal processes

designed to create strong teamwork focused working environment and to

optimize cost effective project execution and delivery. Processes

resulted in efficiencies that yielded nearly 1700 products produced in

CY13.

. Lead for communication on 4 website launches resulting in 300% increase

in web traffic on Spanish, Portuguese, and Chinese sites, and over 200%

growth on main site, website receives approximately 3 million visits a

year.

. Directed the development of branding and marketing communications for

over 20 product launches using global advertising, promotions,

exhibits, social media, collateral (brochures, flyers, and other

printed materials), and website (including overall web site content,

content architecture, development of dynamic content), in support of

all USP mission requirements most notably; The United States

Pharmacopeia and National Formulary, Food Chemical Codex launch,

Education Program, Verification program launch, and public

communications for the New USP Logo launch, Compounding, and

Prescription Container Labeling special campaigns.

. Ensure consistent brand image is maintained across all communications

through collaboration with technical staff members and management of

partnering organizations and subcontractors. Art Directing photo

shoots to ensure proper brand imagery.

. Translate business objectives into creative strategies ensuring all

communications match organizational needs and strategic goals.

. Manage expectations on projects and present creative solutions to

effectively communicate with the general public, manufactures and

technical subject matter experts, professional societies/associations,

and USP Members and employees.

. Developed an internal toolkit to support organizational requirements

and internal staff including an electronic library of templates,

presentations and logo style guides among others.

. Responsible for raising consumer/public awareness for the launch of

the USP Dietary Supplement Verification program on a shoestring budget

of $250k. Used three phase communication approach focused on building

USP recognition, increasing importance of USP dietary supplement mark,

and increase consumer demand to purchase USP marked products. Raised

awareness from 0% to 21% within 21/2 years of launch. Worked with

program participants on messaging and communication plans to continue

to build awareness.

... Continued, page 2 ...

Tia Calomeris

******@*****.*** . Venice Florida-301-***-**** or 994-9318

.

Awards

USP Lightening Awards

Received numerous awards for outstanding work promoting the organization

and demonstrating excellence in leadership.

19th Annual Telly Award Finalist

Finalist for the prestigious Telly award for work as the creative director

and executive producer of "USP and You" video which was created as part of

the organization's annual report.

The Globes Finalist

Finalist for the prestigious globes award for work as the creative director

of CD-ROM images for USP.

Education

University of Maryland, College Park

Bachelor of Science in Advertising Design

Minor, Radio, Television, and Film

. . . .

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