School Manager
Resume:
Sharon Kuflik Witchel
East Brunswick, New Jersey 08816
H: 732-***-**** F C: 732-***-**** F E-mail: ********@*******.***
EDUCATION
The College of New Jersey
Master of Education in Educational Leadership
Cumulative GPA: 3.97/4.0 SLLA Score: 187/200 SSA Score: 183/200
Rutgers, The State University of New Jersey
Graduate School of Education
State University of New York at Albany
Bachelor of Arts cum laude in English; double minor in Education and Art
Honors: Major GPA: 3.7/4.0; Dean’s List; New York State Regents Scholarship
CERTIFICATIONS
F Certificate of Eligibility – School Administrator
F Certificate of Eligibility – Principal
F Standard State of New Jersey Teacher of English
F Standard State of New Jersey Teacher of Elementary Education
EDUCATIONAL LEADERSHIP
F Certified as an evaluator using Teachscape software
F Contributed to long-term substitute teacher interviews and evaluations
F Observed model lessons
F Participated in non-tenured teacher observations and contributed to formative assessments
F Substitute principal
F Completed required Legal One training for school administrator
F Led professional development for staff (i.e., crisis communications and response, home-school
communications, e-mail protocol, copyright and fair use)
F Developed a model of a differentiated instruction classroom with intermediate and advanced
level adult ESL students
F Disaggregated test data for analysis and reporting to the community
F Created, administered, analyzed, and reported results of community survey of school
practices
F Human resources responsibilities, as assigned and mentored by assistant superintendent
F Budgeting
F Student scheduling
F Wrote policy and accompanying regulations
F Served on various district committees, including curriculum, teacher assessment, anti-bullying,
grading principles, student information system, technology, website development, Monmouth
County teacher recognition program, and second interviews for administrator positions
ACCOMPLISHMENTS
F Wrote district’s comprehensive crisis response manual
F Initiated professional development for new hires regarding appropriate communications with
others that align with teacher assessment protocol
Sharon Kuflik Witchel
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Increased district revenues through grant awards
F
Developed and coordinated crisis response training for cafeteria aides
F
F Created E-Mail Guidelines for Staff, outlining the district’s expectations and practices for
appropriately communicating to parents/guardians, students, and other staff members
F Marketed and implemented the district’s first advertising program to increase revenue
F Established procedures and administered extended day Kindergarten Complement Program
F Created award-winning, cost-effective communication materials
F Created What You Need to Know About Student Safety and Well-Being for volunteers,
interns, student teachers, school/cafeteria and aides
Director of Special Projects, Grants, and School/Community Relations, Marlboro Township School
District, Marlboro, NJ
F Developed and administered emergency and crisis management plans
F Conducted periodic, systematic assessments of public attitudes towards various district
practices
F Researched and presented findings (i.e., use of social media, visitor management system,
advertising on school property, videotaping board meetings, electronic parent communica-
tions, emergent medical issues, birthday treats in school)
F Developed alternative, ongoing sources of district revenue through sponsorship opportunities
F Researched grant opportunities and worked collaboratively for submission
F Collected and reported data to the NJDOE as required
F Developed annual school year calendar
F Served as liaison to parent organizations, law enforcement, Marlboro Educational Founda-
tion, local board of health, and various township and community groups
F Coordinated all public relations activities
F Created all communications to parents, staff, and community
F Utilized social media to communicate with stakeholders
F Served as webmaster for district website
Teacher of English as a Second Language – Intermediate Level, East Brunswick Adult and Community
Education Program, East Brunswick, NJ
F Taught English language skills and American culture to adult students
Kindergarten Teacher, Congregation Anshe Emeth of South River, NJ
F Taught Hebrew language and Jewish customs and culture
Student Teacher, Troy High School, Troy, NY
F Taught ninth and twelfth grade general and honors English
PROFESSIONAL AND COMMUNITY LEADERSHIP
New Jersey School Public Relations Association
President; President-Elect; Programming Vice President, Advisory Board member
New Jersey School Boards Association
Presenter at Annual Conference (mini-workshops and group session), Techspo, Annual Public
Relations Workshop, Monmouth County Public Relations Workshop; Webinar Panelist; Judge,
School Leader Awards
Sharon Kuflik Witchel
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Congregation Anshe Emeth of South River, Board of Directors
President; Adult Education Director; Vice President, Religious School; Long Range Planning
Chairperson; Rabbi Search Committee member; Bulletin Editor; Recording Secretary
East Brunswick Board of Education
Policy Committee; CARE Committee Publicity Director
PROFESSIONAL AFFILIATIONS
F New Jersey Principals and Supervisors Association
F National Association of School Administrators
F New Jersey School Public Relations Association
F National School Public Relations Association
AWARDS
New Jersey School Public Relations Association Communications Competition/NJSBA, NJASA,
and NJASBO Communications Competition
Gold Award for E-School Notes; Gold Award for Budget Referendum Flyer; Silver Award
for School Notes, Special Budget issue; Award of Excellence for School Notes; Award of
Excellence for Annual Budget Facts; Award of Excellence for Annual PowerPoint Budget
Presentation; High Merit for District Website; Award of Merit for Calendar & Information
Guide; Award of Merit for Teacher Recruitment Materials
EMPLOYMENT EXPERIENCE
Executive Vice President, Account Services, Witchel Advertising, Inc., East Brunswick, NJ
Responsible for the development of detailed marketing proposals and strategic plans for
clients; conducted research and analyzed findings; provided communications and public
relations services; financial management
Senior Executive – Direct Mail Marketing and Operations Manager, Macy’s, New York, NY
Responsible for the development of direct mail campaigns; researched and analyzed
consumer trends; created marketing proposals; determined merchandise for specified mailers;
maintained a $4 million budget; supervised staff
Senior Executive – Direct Mail Manager and Research Analyst, Lord & Taylor, New York, NY
Responsible for the analysis and reporting of catalogue sales results; researched marketing
trends; developed new approaches for customer solicitations via catalogues; formulated and
supervised production schedules; supervised staff
TECHNOLOGY SKILLS
F Highly proficient in QuarkXpress, Adobe InDesign, Microsoft Word, Microsoft PowerPoint,
Internet research, Global Connect (automated messages), Edline/SchoolWorld (website)
F Knowledgeable in Microsoft Excel, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat,
Pearson PowerSchool
F Highly proficient on both PC and Mac platforms
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