Customer Service Manager

Linda McIntyre

Digital Marketing Professional

************@*****.***

Summary

Results-driven Digital marketing professional specializing in search marketing for a wide range of corporate

brand leaders in both profit and non-profit sectors. Exceptional skills in executing successful complimentary

on-line marketing/branding initiatives and engagement solutions to counterpart off-line efforts. 10+ years

experience in digital marketing including website strategy and administration, project management, content

management, social media and domain name management.

Specialties: Project Management; Search Engine Optimization, Marketing, Client Relations, Content

Management, Internet Marketing, Social Media, Interactive Marketing, Multimedia, Domain Name

Management, Public Relations, Customer Relations, Paralegal

Experience

Program Director/Relationship Manager at The Institute For Nonprofit Excellence

August 2012 - Present (1 year 2 months)

Cause marketing consulting, service delivery and customer relationship management for clients like Nestlé

Purina and Zoetis (formerly Pfizer Animal Health).

• Plan, implement and direct the execution of cause - marketing programs to benefit Corporate clients and

their non-profit enthusiasts, as well as engagement programs to motivate action among professional interest

groups that would benefit clients.

• Program Manager for the Purina Veterinary Diets® FortiFlora® Good MoveTM Shelter Program and the

Relationship Manager for the Zoetis For Shelter program.

• Manage relationship between Nestlé Purina and hundreds of animal welfare organizations across the

country for the Purina Veterinary Diets® FortiFlora® Good Move Shelter Program.

• Participate in the formulation of ideas and concept creation for client opportunities through collaborative

agency process.

• Assisted in rebranding Zoetis shelter program from Pfizer Animal Health Shelter program.

• Formulate, direct and coordinate marketing activities and policies to promote programs, while working with

client program managers.

• Develop strategies of engagement which included the use of social media.

• Direct, motivate, and monitor the mobilization of each team to advance program goals.

• Manage a marketing calendar for launching & testing marketing initiatives.

• Handle daily lead submission and reporting.

• Oversee a team of relationship managers to ensure authentic, responsive service to both clients and their

supporters.

• Liaison between IPEX and external consultants

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• Assisted with cultivation of Board membership including data gathering and process as well as gala

initiatives for MBS Associates.

• Created process recommendations to CEO for supporting staff on the daily functionality of the Executive

office.

• Participated in new business initiatives including the creation of proposals and in-person demonstration of

capabilities to prospective clients.

Search Marketing Consulting at Linda McIntyre

2008 - Present (5 years)

A strategic approach to Internet marketing that will compliment your off-line marketing and brand

management initiatives, aligning with your business communication goals. Guide efforts in Reputation

management.

Focus is on SEO best practices and providing solutions that will assist you in gaining better exposure within

search engines and potentially get an edge over your competitors in popular keyword searches.

2 recommendations available upon request

Customer Service Specialist at Corporation Service Company

August 2010 - 2012 (2 years)

CIP Domain Names

(division merged with Iron Mountain Inc, IPM Domain Name division in August 2010)

• Provided worldwide domain name registration and management to Brand Owners (Fortune 1000/Global

2000) and others to maximize and protect their brands online.

• Managed relationship and support assigned base of clients in various industries such as Finance,

Pharmaceutical, Travel, Cosmetics and Electronics.

• Managed client corporate domain name portfolios which involved domain lifecycle services for over 50,000

domain extensions and internationalized domain names (IDNs). Services included worldwide registration,

specialized Sunrise services for new top-level domain (TLD) launches, local presence, renewal management,

modifications and transfers, as well as monitoring and enforcement solutions.

• Confer with clients to provide marketing or technical advice.

• Managed client domain name projects specific to their product branding, corporate identity and Intellectual

property initiatives worldwide.

• Determine charges for services requested.

• Maintained individual communication plans and status schedule throughout project life-cycle.

• Worked with multiple internal teams to develop product offerings.

• Toggled between urgent requests with an emphasis on prioritization, time management and problem

solving.

• Additionally, maintained integrity of client data within portal against domain records at each registry.

• Content contributor for cross team newsletter.

Client Executive at Iron Mountain

October 2007 - August 2010 (2 years 11 months)

Iron Mountain IPM (Intellectual Property Management) - Domain Names

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4 recommendations available upon request

Web Content Specialist at Taro Pharmaceuticals USA, Inc.

June 1997 - October 2007 (10 years 5 months)

• Primary contact for all internal and external Web sites and updates, including those in languages other than

English.

• Managed the day to day maintenance of all Web sites.

• Review or update web page content or links in a timely manner, using appropriate tools

• Managed the production of marketing and corporate web initiatives including; selection of domain names,

creation and maintenance of product guides, product specific websites, posting of corporate press releases and

development of promotional pages.

• Assisted in the creation of print collateral including product sell sheets and overseeing the collaboration of

having pieces available on websites.

• Provided recommendations specific to search engine optimization that tie-in with most recent off-line

initiatives using current internet search marketing industry standards.

• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or

other content.

• Collaborate with other marketing staff to integrate and complement marketing strategies across multiple

sales channels.

• Sourced content from online editors, designers, and third party partners when necessary.

• Collaborate with web, multimedia, or art design staffs to create multimedia web sites that conform to brand

and company visual format.

• Created editorial content for Corporate Extranet.

• Tracked performance of sites and promotions through quantitative analysis and evaluation.

• Analyzed site feedback, statistics and research findings and recommend enhancements.

• Analyzed existing websites and made recommendations for enhancements to site structure, content and code

that would assist in making possible better exposure for Taro sites within search engine query results.

• Performed competitor analysis.

• Managed DNS using proprietary or 3rd party server side management tools.

• Monitor web developments through continuing education, reading, or participation in professional

conferences, workshops, or groups.

10 recommendations available upon request

Marketing Coordinator at Four Winds Hospital

1995 - 1997 (2 years)

• Assisted in the planning and support of the on-site and off-site marketing events, activities and projects

including Grand Rounds and Professional Education programs.

• Interacted daily with facility and catering teams in event set-up including audio/visual equipment,

banqueting, and security.

• Attended events to meet and greet clients personally.

• Monitored and measure the outcome of each event.

• Proofreader for brochures and print materials.

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• Collected and organize marketing representative matters, trends, client lists and geographic experience for

use in business development.

• Assisted in maintaining department databases.

Paralegal at Pino & Associates

1993 - 1995 (2 years)

A litigation civil and commercial litigation firm.

• Caseload encompassed Insurance coverage defense, personal injury, and product liability casework.

• Handle and track tasks related to the discovery process including details for Independent Medical

Examinations (IME).

• Primary area of focus support Litigators in claims for Hot Air Balloon accidents.

Courses

Independent Coursework

Advanced SEO SEMPO Certificate # 6654

Search Guide 2012 SEMPO Certificate # 6636

Volunteer Experience

Webmaster/Communications at Croton Heights Community Association

October 2008 - Present (5 years)

Manage content updates, facilitate email communications, social media, manage mailing list and manage

domain name.

• Establish or maintain cooperative relationships with representatives of neighborhood, community, or

interest groups

• Assist in organization of community events including creation of invitations and flyers for events within

budget.

Team Lead - MAC DOGGIES at SPCA of Westchester for their Annual SPCA Walkathon and Pet Fair

February 2013 - May 2013 (4 months)

Team Lead - MAC DOGGIES. Individual fund raise and oversee fund raising initiatives for team.

Recruitment of team and supporters via social media. Participate in main event held every Spring. Third year

of participation of group. Personal and team fundraising goals met.

Public Relations/Social Media for production of "The Complete Works of William Shakespeare

(abridged)" at Tibi Confidas Theatre Troupe

March 2012 - May 2012 (3 months)

Achieve community awareness of local theatre production via press releases, social media, newspaper and

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other communication platforms. Direct contact with schools and other community organizations.

Skills & Expertise

Content Management

SEO

SEM

Social Media

Multimedia

HTML

MS Office tools

Contract Negotiation

Customer Relations

Sales Support

Intellectual Property

Microsoft Office

Customer Service

Marketing

Web Design

Management

Project Management

E-commerce

Competitive Analysis

CRM

Public Relations

Content Creation

SharePoint

Salesforce.com Administration

Organic Search

CSS

Google Analytics

Google Webmaster Tools

Adobe Creative Suite

Voice Over

Paralegal

NYS Notary Public

Online Marketing

Education

Mercy College

ABA Certificate, Paralegal Studies, 1994 - 1995

State University of New York at New Paltz

BA, Sociology, 1989 - 1992

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Linda McIntyre

Digital Marketing Professional

************@*****.***

16 people have recommended Linda

"Linda helped get our website fully optimized for search engines. Since working with Linda, traffic to our site

dramatically increased making our website much more of a valuable marketing and sales resource. Linda is a

pleasure to work with and is one of the most knowledgeable consultants regarding Search Engines I've been

around."

Richard Matzelle, was Linda's client

"Linda assisted with making my firm's website more visible on the internet. After she was done, we

experienced and increased volume of calls. Linda was also a pleasure to work with."

Jan I. Berlage, was Linda's client

"Linda is a very focused individual with a high degree of integrity. She always completed her responsibilities

on time and went out of her way to support her teammates. Linda would be a significant asset to any team and

can be depended on to deliver outstanding results."

Lavoska Barton, Vice President, Iron Mountain, managed Linda at Iron Mountain

"I managed Linda for several years. She is very professional, customer centric, responsive to her internal and

external clients, and very team oriented. Her communication skills are excellent and her customers love

working with her. Linda is very knowledgeable in the field of domain name registration and management and

understands the complex world of DNS. Her zeal for her clients and desire to serve her team well will ensure

she will be successful in any undertaking she pursues."

Bonnie Wittenburg, Manager, Client Services, Iron Mountain, managed Linda at Iron Mountain

"Linda's dedication to our clients made her an excellent Client Executive and valuable co-worker. Linda was

always available to assist clients, day or night, and followed through each task with determination and

superior performance. She was a pleasure to work with, a team-player and a value added member of our

team."

Autumn Wallin, PMP, Project Manager, Iron Mountain, worked directly with Linda at Iron Mountain

"Linda was an intelligent and hardworking member of my team while at Iron Mountain. She could always be

counted upon to see the job got done and done correctly. She frequently was willing to put the client’s needs

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ahead of her own."

Gary Viadero, Supervisor, Client Services, Iron Mountain, managed Linda at Iron Mountain

"I worked closely with Linda in creating and maintaining that the content that appeared on all Taro sponsored

web pages was accurate and compliant from a Regulatory perspective. This often involved the frequent

updating of drug product package inserts so that they were consistent with current FDA approved material.

Linda was always positively responsive, no matter what else she may have had on her plate. She also often

proposed new procedures as an effort to improve the web sites. Working with Linda was a pleasure and one

that I would gladly do again if given the opportunity."

Susi Antoniuk, Assistant Director, Regulatory Affairs, Taro Pharmaceuticals, managed Linda indirectly

at Taro Pharmaceuticals USA, Inc.

"It is a pleasure to write on behalf of Linda McIntyre. We collaborated for over 5 years at Taro

Pharmaceuticals, working on a wide variety of marketing projects in traditional and web media. I greatly

appreciated Linda’s enthusiasm and perseverance. If a project appeared to be headed to a roadblock, Linda

would find a creative way to get it back on track. She was a pleasure to work with and her engaging manner

was appreciated by all of our colleagues. I highly recommend Linda."

Howard Rutman MD, Group Vice President for Clinical Drug Development and Medical Affairs, Taro

Pharmaceuticals, managed Linda indirectly at Taro Pharmaceuticals

"Linda is one of those rare people who has the gift of being able straddle two very different scopes of work

simultaneously and garner flawless results. I had the pleasure of working with her on two distinctly different

consumer packaged goods brands where she helped hone our SEO efforts and made many contributions to

overall content. I also benefited directly from her mentoring efforts as she schooled me in how to navigate

and manage the back offices of our retailer intranets. If you're looking for an insightful marketer, excellent

communicator and someone who brings results to the table, look no further - Linda McIntyre would be an

excellent addition to any team."

Lea Potts, Assistant Brand Manager, Taro Pharmceuticals, worked with Linda at Taro Pharmaceuticals

"I had the pleasure of working with Linda on several projects. In addition to getting the job done quickly and

efficiently, Linda was always a pleasure to work with. A true professional."

Rachel Abramovitz, VP, Corporate Secretary and Senior Corporate Counsel, Taro

Pharmaceuticals, managed Linda indirectly at Taro Pharmaceuticals

"Linda was a superlative employee. She was loyal, honest, organized, worked-well with others, responsible,

responsive, and stayed as long as needed to get the job done. She started in the company as an administrative

assistant and then was promoted to manage a large part of our company's complicated website. She worked

on many other projects in marketing and other aspects of the industry. I would hire her again in a minute if I

were in a position to do so."

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Jacob Levitt, MD, FAAD, was Linda's client

"Linda is innovative and hard working with a delightful personality. Linda was always abreast of the latest

trends in web design and freely offered ways to enhance projects. Linda and I supported different departments

but she was always willing to offer her expertise when I needed her. Linda would be an asset to any

employer."

Dana Gaymon, Training Manager, Taro, worked with Linda at Taro Pharmaceuticals

"I had the pleasure of working with Linda on several high profile web projects at Taro where she

demonstrated her skills and knowledge regularly. Linda was incredibly helpful at putting together the web

migration team which included the appropriate resources to make the project a success. This included keeping

everyone focused on the requirements, especially in light of tight timelines. I enjoyed working tremendously

with Linda, as she was always very pleasant to deal with, understanding of the needs of other stakeholders

and above all, very professional."

Camelia D. Hayman, Bilingual Customer Service Supervisor, Taro Pharmaceuticals Inc., worked

directly with Linda at Taro Pharmaceuticals

"I strongly recommend Linda McIntyre for employment. I have had the pleasure of working alongside her for

4 years at Taro Pharmaceuticals, where she had been entrusted with a great deal of responsibility. I have had

the opportunity to observe Linda's professional skills as well as interpersonal style. She is extremely

organized, can work independently and is able to follow through to ensure that the job gets done. She is

consistently pleasant, and takes on all assignments with enthusiasm and dedication. I wish that all my

co-workers had her attitude. Linda was always willing to offer her assistance and had an excellent rapport

with the many clients, employers, and other professional organizations. She would be an asset to any

employer and I recommend her for any endeavor she chooses to pursue. Sincerely, Shawn Upton"

Shawn Upton, Lead Web Developer, Taro Pharmaceuticals, worked directly with Linda at Taro

Pharmaceuticals

"Linda is an outstanding detail oriented manager with a can do attitude. Intelligent and hard working.

Managed our web content, improved our web site and the information we provided to our publics (customers,

employees, physicians and pharmacists). Linda is a pleasure to work with. I highly recommend her."

Bill Seiden, SVP Marketing and Sales, Taro Pharmaceuticals, managed Linda indirectly at Taro

Pharmaceuticals

"I worked directly with Linda to ensure that Taro's website contained current content and up-to-date

information. Linda's organization was a huge asset when I assisted her with updating the Taro's website

image galleries. Linda's requests were easy to follow, and her jovial personality made it fun to work with

her."

Jon Masterson, Senior Graphic Designer, Taro Pharmaceuticals, worked directly with Linda at Taro

Pharmaceuitcals U.S.A., Inc

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Contact Linda on LinkedIn

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