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Sales Marketing

Location:
Austin, TX
Posted:
October 05, 2013

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Resume:

Good morning:

Please accept my attached letter and resume for review against your posted

position International Business Development Management posting.

I am by education a Metallurgical Engineer with an M.S. in Industrial

Management. I have worked in a wide range of industrial/manufacturing

settings throughout my career with my primary focus these past 13+ years on

the Global O&G Industry as a manufacturer of API HFI welded pipe,

manufacturer/marketer of CP systems (primarily galvanic anodes for offshore

systems) and now with 3M working with IsPD with a primary concentration on

liquid coatings for girth weld corrosion protection though I do get pulled

into talking dual layer FBE systems by various engineering groups as a

solution to an occasional international/offshore problem.

I do also have an MBA-Marketing which has been helpful across various

Senior Sales, Marketing, and Business Development Management roles I have

successfully held over the years where I was interacting both with

commercial managers as well as engineering/operations/project management

teams on OEM, aerospace, construction projects and, most recently, with the

Eng/EPC Contractor communities serving the Global Oil and Gas Producer.

Over this period, '98-today, I built a contact base of some 1300 mid-to-

senior level Eng/Ops/GMs managers in the Industry across Western Europe,

India, Saudi Arabia, the GCC, the Greater ME, and SE Asia and since my

return to the US in spring of 2004, I have developed some 500+ mid-to-

senior level contacts across the domestic O&G Industry.

I am confident that the following points would allow me to meet and/or

exceed your expectations for any key Technical international and/or

domestic Business Development role within your organization:

A. Developed practical strategic marketing plans for new/existing

products, managed sales/marketing budgets and teams in company and

with independent agencies in the US/Eastern Hemisphere focused on

growing business with regional O&G Producers, EPC contractors and

Engineering Consultants supporting same. As well, I oversaw the

development of all sales collateral including trade shows, trade

journal adv

B. In early 1999, I took on the challenge of commissioning a $70M API HFI

welded steel pipe manufacturing facility in Saudi Arabia to provide

products to the region's Oil and Gas Industry. In this role, I had

both technical and Sales/Marketing responsibility for my company

throughout the ME and beyond. Subsequent to securing approval to API,

ISO, Shell, and Aramco specifications, I guided their Sales, Marketing

and Business Development efforts throughout the GCC, greater M.E, W.

Europe, S. E. Asia and India.

C. Since my return to Texas from the ME in 2004, my initial was on

introducing a variety of engineered products and technical services

from companies in Saudi Arabia and Sharjah-UAE to the US O& G

community. Later, I joined Tristar Industries - Singapore, Belgium as

their Ntl BDMgr to grow their exposure and open dialogue with the

Region's Oil & Gas, Engineering, and EPC communities.

Currently, I am with 3M's IsPD introducing their products/services to

the Houston/Tx/Gulf Coast Oil and Gas Transmission

Companies/Refineries/and Petrochemical industries for pipeline

rehabilitation, training Distributors/Contractors on the use of the

products, and other tasks as assigned.

I believe my strong relationship base with key Executive Managers at the

largest O&G Industry and Eng/Contractor companies would allow me to present

your range of services to across the broadest Oil & Gas Community and

believe my experiences would allow me to expand market awareness of your

company, developing a unique capabilities profile that will stand my

company away from the field of competitors, and establishing marketing

partnerships that will only strengthen your position in the marketplace.

I would welcome an opportunity to discuss my background with you about this

opportunity. Thanks in advance for your confidential consideration.

Yours truly,

John M. Breton

John M. Breton

6118 Dedham Lane

Austin, Texas 78739

1-512-***-****

ab9xbb@r.postjobfree.com

CAREER OBJECTIVE

Seeking a technical Sales/ Marketing/Business Development Management

role focused on the global Oil & Gas, Engineering, and EPC

contractor community that would allow me an opportunity to better

and more fully utilize my engineering background and the breadth of

my technical Business Development experience in international and

domestic O&G wherein I marketed a variety of technical products and

services to an expansive contact base of Mid-to-Senior

Eng/Ops/Project Managers serving said Industy, both in the US and in

the Eastern Hemisphere.

SUMMARY OF RELEVANT EXPERIENCE

Business Skills

An accomplished Sales, Marketing, and Bus Dev Manager with a solid

history of successful efforts in Product Development, Partnership

Marketing, and Building of Solid Client Relationships with end user

customers, distribution, and my own sales teams.

Strong history of Sales Team and Distribution Development across a

variety of products/services that included individual and group

mentoring, planning, time management, and goal setting; Strategic

Planning and Bus Dev experience, in both dom/intl markets, with both

start-up and seasoned businesses.

A demonstrated competence in development of profitable corporate

sales objectives and developing the plans, programs and teams

necessary to achieve those same goals. Outstanding interpersonal

and communication skills - written/oral. Superior team building

skills with a collaborative style of management.

Significant experience in the development of sales collateral,

writing articles for publication in respected Trade Journals, and a

frequent speaker at Trade and Tech Conferences throughout the ME and

beyond.

Computer proficient in Windows 95/98/XT, Word, Excel, PowerPoint,

Works, & Internet.

Sales, Bus Dev, and Marketing Management Experience

Developed training programs, sales tools and conducted seminars for

in-house sales and marketing teams as well as a wide range of small

distribution companies in the area of sales, marketing, and general

business improvement techniques; I introduced the concept of

"partnership marketing" into each organization I served as a benefit

to each organization's respective distribution network.

Recruited, trained, managed and mentored market-driven sales teams

in several industries and established sales goals to focus on the

protection of existing markets while developing incremental sales

programs in secondary markets to expand customer base/corporate

revenue.

Developed domestic/International marketing plans on behalf of a

variety of engineering, manufacturing, and construction products

companies seeking to either expand market share in existing markets

or to enter new markets. Such efforts would include securing vendor

approvals, ISO approvals, API monograms, and various company

certifications as part of said strategies.

Introduced database marketing techniques that utilized a variety of

private/public resources to target markets, industries, companies of

interest across the US being guided by existing customer profiles

and SIC codes to guide development of regional targets.

Oil & Gas and related Steel Industry Experience

A strong metallurgical engineering and manufacturing experience in

the fabrication and application of API products and Engineering

Services to the broadest Oil and Gas Community.

An intense technical Sales/Marketing/Business Development experience

marketing API Products and Engineering Services (induction bending)

to the major oil and gas producers in the ME - both national

companies in each of the GCC countries and the multi-national

companies working in the region.

A very successful experience introducing our company and product

capabilities to the Oil and Gas Industry, the Engineering community,

and the EPC contractors to gain approvals for use of our product in

both onshore and offshore applications. As part of this process, I

wrote/published articles in a wide range of technical journals,

exhibited at regional trade shows, and spoke at engineering

conferences from KSA to India as well all GCC countries and

elsewhere.

From Oct 1998 through Mar 2004, I called on all Ntl/Intl O&G

Producers, Eng Cos, and EPC contractors to secure approvals for our

product and engineering services. In the process, built a contact

base of 1300 mid-to-senior level Eng/Ops/GM throughout the

GCC/greater ME and beyond.

During this period, I oversaw several technical areas in the

successful commissioning of the ME's newest, state-of-the-art, HFI

welded API 5L/5CT mill to supply pipe to the Gulf's main markets and

beyond. Guided the selection of electronic process control

equipment to monitor optimal performance of critical processes on

the mill; namely, forming, welding, and heat treatment as dictated

by API, ISO, Shell, Saudi Aramco, and other end-user customers.

I was able to utilize my engineering experience to assist my Saudi

Company to configure their mill and its QC/QA process management

systems to meet/exceed expectations of API and ISO and to gain

approvals by Saudi Aramco, Shell, PDO, ADNOC, KPC, etc. I then bid

several pipeline projects and won multi-million dollar projects in

Yemen, Saudi Arabia, Kuwait and UAE.

Marketed products/services to Senior Management in target companies

and developed a methodology for introducing my companies' unique

capabilities/values while building long term relationships with key

customers and prospects base on trust and performance.

Since mid-2004, I have marketed an array of engineered products and

tech services to the Oil & Gas Industry in/around the Houston area

with calls on major Producers, Engineering Companies and EPC

Contractors. I have conducted training programs for Fluor, Mustang

Eng, Technip, and AmecParagon over the past 45 days on topic ranging

from Cathodic Protection Theory to Bolt Tensioning. Since mid-2004,

I have developed a contact base of some 500+ Eng /Operation Managers

in the Houston/Gulf area.

I have designed/managed market appropriate sales literature, media

advertising, and trade show collateral needed to position each

company served as a uniquely qualified supplier of engineered

products and provider of technical services and would utilize

marketing dollars to build market recognition and establish

company/product differentiation.

A hands-on metallurgical engineer who enjoyed spending time in the

shop and with the customer in the role of problem solver and

business developer. A professional engineer as comfortable in a

plant manufacturing setting as in making presentations in the

Boardroom.

CAREER BACKGROUND

Technical Sales Executive 3M Corporation - IsPD Austin, Texas

February 2010 - Present

Primary focus is the introduction of various corrosion coatings

manufactured by 3M to the O&G Pipeline Transmission Companies for

rehabilitation and girth weld coating on new/rehab

transmission/gathering lines for crude/natural gas/refined products.

A newly created position within 3M as my extensive background in

presenting products/technical services via PP presentations to

Corrosion Eng, Pipeline Integrity Engineers, Consulting Engineering

Firms, and EPC contractors was seen as a critical need to expand

their exposure to the market at large.

In a short time, I extended my membership within the Texas Alliance

of Energy Producers, National Association of Steel Pipe

Distributors, and secured membership for our Division in the

Pipeline Contractors Association as a means of networking with this

key organization as it interacts with the Pipeline Owner Companies

to execute of new pipeline projects and/or for the inspection and

maintenance of the hundreds of thousands of miles of pipeline in use

in the country today.

Another responsibility is to train 3M distributors on the

application of our liquid coatings for new construction girth weld

applications and/or pipeline rehabilitation project work.

Ultimately, the goal is to qualify a technical member at each

distributor location to train contractors in their region on the

application process. Until that time arrives, I travel to job site

and contractor yards training contractor crew in a classroom

environment/hands on yard setting an/or on a job site on the hand

application and the use of our HSS-450 spray application to then

certify them as having been trained by a representative of the

manufacturer.

I have developed literature and secured databases driven by SIC code

profiling to do extensive marketing to the target contractors,

consulting engineers, and pipeline owners. These programs will be

executed by internal sales personnel and by our growing distribution

network. I have also had our group exhibit at regional NACE

trade/conference venues in Corpus Christi, San Francisco, and

Washington, DC.

Business Development Manager Tri-Star Industries Austin(Houston),

Texas 4/2008 to 2/2010

My primary focus on behalf of Tri-Star Industries was to build a

strong contact base in the domestic Oil & Gas Industry and with

major Consulting Eng Firms and EPC contractor headquartered

in/around Houston.

Responsibilities ranged from gaining approval to selected customers

AVLs, quoting dom/intl projects where the products of Tri-Star -

Singapore would be listed on the BOM; namely, Catholic Protection of

Offshore Assets, Mark cable tray systems, Bolt Tensioning and Flange

Pulling Systems and PTFE Bolts and Nuts.

In this role I did technical presentations at Mustang Eng, Ames

Paragon, Technip, and Fluor for their respective pipeline, project

management, and corrosion engineering teams. I also spent Jan-Feb

of 2010 in KSA and Abu Dhabi/Dubai introducing our Mgmt from

Singapore to my key contacts/Agencies previously established in the

region as well as to contacts in Kuwait, Qatar, and Oman to allow

them to get off to a good start as they commissioned a small stud

bolt manufacturing facility in Sharjah, UAE.

General Manager BDC, Ltd. Austin, Texas Jun-2004 - April 2008

On my return from Saudi Arabia, I formed BDC, Ltd with the support

of my Saudi Arabia partner to seek US companies who were seeking

access to the ME O&G markets through the wide ranging group of

qualified Technical Sales Agencies we had put in place across the

GCC, Yemen, Syria, Pakistan, India, Singapore, Hong Kong, and Korea.

Also sought to find marketing opportunities for companies I worked

with in the ME who were interested in access to US opportunities.

Simultaneously, I worked with various Austin, Texas, St. Louis,

Missouri, and other Texas companies who sought business development

assistance in various market segments including the commercial real

estate community, Texas Oil and Gas Industry and the broader OEM

community in the state of Texas.

Additionally, I've developed B2B marketing programs, web sites, and

product/service literature designed to expand channels of

distribution and establish long term partnership marketing

relationships for a number of US based manufacturers of steel

wire/tubing and products for the domestic construction industry.

Business Development Mgr Rabiah & Nassar Group Dammam, Saudi

Arabia Oct. 1998-mid-2004

Developed company's first global plan to identify international

target markets. Developed personal contact with key technical,

marketing, and procurement managers at major oil & gas companies

throughout the GCC and other ME Countries, interviewed/selected an

in-country Agent in 12 ME markets to act on our behalf and

wrote/spoke extensively about our new mill and its unique

technologies.

A very successful experience introducing our company and product

capabilities to the Oil and Gas Industry, the Engineering community,

and the EPC contractors to gain approvals for use of our product in

both onshore and offshore applications. As part of this process, I

wrote/published articles in a wide range of technical journals,

exhibited at regional trade shows, and spoke at engineering

conferences from KSA to India as well all GCC countries and

elsewhere.

From Feb 1999 through Mar 2004, I called on all Ntl/Intl O&G

Producers, Eng Cos, and EPC contractors to secure approvals for our

product and engineering services. In the process, built a contact

base of 1300 mid-to-senior level Eng/Ops/GM throughout the

GCC/greater ME and beyond.

During this period, I oversaw several technical areas in the

successful commissioning of the ME's newest, state-of-the-art, HFI

welded API 5L/5CT mill to supply pipe to the Gulf's main markets and

beyond. Guided the selection of electronic process control

equipment to monitor optimal performance of critical processes on

the mill; namely, forming, welding, and heat treatment as dictated

by API, ISO, Shell, Saudi Aramco, and other end-user customers.

I was able to utilize my engineering experience to assist my Saudi

Company to configure their mill and its QC/QA process management

systems to meet/exceed expectations of API and ISO and to gain

approvals by Saudi Aramco, Shell, PDO, ADNOC, KPC, etc. I then bid

several pipeline projects and won multi-million dollar projects in

Yemen, Saudi Arabia, Kuwait and UAE.

Western Regional Sales & Marketing Mgr Teelok Corporation

Austin, Texas 1995-Oct. 1998

Created marketing plan targeting Western US markets in engineering,

architectural, residential and commercial construction industries in

support of company's wide range of engineering design software and

steel component products and substantially improved industry

recognition while increasing accounts from 3 to 20 strategically

located companies from Texas to Arizona.

VP - Sales & Marketing Truswal Systems Corporation

Arlington, Texas 1992-1995

Built a market-driven sales team and established sales plans focused

on the development of new accounts and growth in revenue with

existing customer base resulting in 30% gain from a previously

declining market-share for this engineering services and products

manufacturer serving the US construction market.

VP - Sales, Marketing & BusDev Overhead Door Corp.

Dallas, Texas 1989-1992

Managed a $225 million sales forecast with a $3 million operating

budget for this the oldest manufacturer of industrial/residential

doors and operators in the USA. In this role, I managed a staff of

60 professional sales/product managers, developed marketing programs

and new products for 400 independent distributors and grew the

business 8% over 3 years despite US construction activity being at a

historic low point.

VP - Marketing Stratoflex-Parker Hannifin Ft. Worth,

Texas 1986-1989

Guided domestic and international marketing efforts for a $97M

manufacturer of fluids power hose and fitting for the Oil and Gas,

Construction, Automotive, and Aerospace industries.

Product & Marketing Manager Bekaert Steel Wire Corporation

Dallas, Texas 1983-1986

Managed the product mix and pricing strategies for a $40 million

division of this $2 billion Belgian steel wire company and guided

strategic planning processes relative to application, risk analysis

and corporate rationalization of capital expenditures while

supporting 12 sales engineers with competitive analyses,

EDUCATIONAL ACHIEVEMENTS

Amberton University - Garland, Texas MBA w/concentration in

Marketing

Central Missouri State University - Warrensburg, Missouri MS -

Industrial Management

University of Texas - El Paso - El Paso, Texas BS -

Metallurgical Engineering



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