Rozeta Mahboubi
********@*******.*** 954-***-****
EXECUTIVE & LEADERSHIP QUALIFICATIONS
. Developed and implemented annual tourism budgets including comprehensive
media and marketing plans
. Seasoned in contract negotiations and managing of bids and proposal
process
. Executed action plans, strategic planning, financial projections and
reports, survey and market research analysis
. Extensive knowledge of tourism, trade and commerce within the US, Canada,
Europe, Central and South America
. Produced, designed and performed innovative speeches, sales seminars, and
PowerPoint presentations
. Organized and participated in international and national exhibits, sales
missions, and travel trade shows in leisure, corporate and group business
segments
. Planned and created media/press conferences, signature events and
database development
MARKETING & BRANDING HISTORY
Martin County Convention & Visitors Bureau Oct 2008 - Present
Executive Director / CEO Stuart, FL
A Destination Marketing Corporation (DMC) currently contracted as the
exclusive Official Marketing Agency for Martin County Florida. Implement,
Execute and Oversea overall operations, marketing and budget planning for
the bureau in addition to managing the Visitor Information Center.
Governed by the CVB board of directors and working in partnership with
government entities on both County and City levels, Chambers of Commerce,
Arts Council, Sports Commission and a variety of non-profit organizations.
Funded by tourism bed tax collections averaging over a Million dollars in
revenue. Developed a new integrated media plan that has already shown an
increase in branding, PR and media as well as a direct increase in visitor
leads and tax collections.
Mabou USA, Inc. Nov 2006 - Sept 2008
Marketing and PR Specialist Hollywood, FL
An international consulting company based in USA & Europe; specializing in
entrepreneurship skills, sales training, business concepts, budget
planning, branding, destination & product marketing, direct marketing, PR,
media relations, signature events, ad campaigns, promotions, fundraisers,
collateral material, press interviews, public speaking, educational and
sales seminars, online and offline advertising, exhibitions, tradeshows and
sales missions: North & South America, Europe, Middle East & Indonesia
. Client list including but not limited to: Gateways Corp, Europe in USA,
Wakatobi Dive Resort & Pelagian Yachts, USA 3000 Airlines, Jacobs Center
in San Diego
City of Hollywood - Greater Hollywood Chamber of Commerce Sept 1999 -
Oct 2006
Hollywood Office of Tourism - Tourism Director Hollywood, FL
. Founder of the Hollywood Office of Tourism from inception including but
limited to planning, forecasting, budgeting, branding, implementation and
execution of a comprehensive marketing media plan and revenue growth.
. Increased total budget from 80k to nearly 500k annually in grants,
matching dollars, and membership participation in addition to expansion
in office staff from zero to four full-time employees plus part-time
internships & volunteer staffing.
. Acting liaison between the chamber board, city commission, business
community, hospitality industry, and media by providing, monitoring and
updating all internal and external communications, PR and community
relations.
. Ambassador and spokesperson for the Hollywood Office of Tourism on
domestic and international levels through tradeshows and sales missions
(consumer, media, trade), special events, VIP and official delegation
assignments.
City of Hollywood - Greater Hollywood Chamber of Commerce
Continued
. Hosted national and international conferences and promotional events such
as the Governor's Conference on Tourism, Vacation.com, NUSA, SCI, ASTA,
Cruise 360, BlueWave Beaches Foundation and Miss Florida USA.
. Served on committees such as GFL Marketing Advisory Committee, Visit
Florida, Economic Roundtable, Chamber Board, Travel & Tourism Steering
Committee, Orange Bowl, Super Bowl, Neighborhood USA, Sister Cities
International, Enterprise Florida, and other non-profits such as
leadership programs and community projects.
FASHION, DESIGN & RETAIL May 1998 - Sept 2008
. Worked in a retail warehouse at Furniture Expo, responsible for customer
relations, shipping, receiving, custom orders, delivery, inventory, staff
supervision, scheduling / Las Vegas, NV
. Co-owner and manager of Trend Furniture & Interior Design stores (2)
managing all operations, showroom design, pricing, revenue enhancing
promotions, marketing, window displays, customer relations, space
planning, staff hiring, training and supervision / Hollywood, FL
. As a consultant worked with to create and outlet for "Miss Sixty" fashion
designs for men and women. As a buyers selected seasonal purchases for
sales, pricing and sales / Oslo, Norway
. Also as a project manager for "Europe in USA" attended MAGIC conference
in Las Vegas and fashion shows in New York working with various clothing
and accessory designers as well as home shows such as Highpoint / Miami,
FL
EDUCATION
Metropolitan State College of Denver Jan 1989 - May 1991
BA Hospitality Meeting and Travel Administration / Marketing & PR
Denver, CO
. Graduated with an "Outstanding Student of the Year" award from the Travel
Department
. Awarded the ASTA scholarship with Holland America 1990-91
. Received the American Hotel & Motel Association Certification in 1989
. Certified Travel Industry Specialist - Indiana University Purdue
University Indianapolis 2010-11
. Awarded scholarship thru FADMO and Miles Media - STS Tourism College 2012
COMMUNITY COURSES and PROGRAMS
Graduate of Leadership Broward Program May 2006
. Community project assigned was the review and appraisal of the Sun-
Sentinel Diversity funds comprised of (14) nonprofit organizations in
Broward County Ft. Lauderdale, FL
Graduate of Leadership Hollywood Program June 2001
. The Chair for community projects and fundraiser event for the Hollywood
Playhouse
Hollywood, FL
Additional Community organizations
Sept 1999 - Oct 2006
. Served on the board and varies committees with the Arts Council of
Hollywood
. Co-chair and coordinator of Sister Cities International and host
committee for the SCI Annual National Conference
. Served on the Broward Film & TV Commission board & Enterprise Florida
Inc. committee
Computer & Language Skills
. Fluent in English & Persian (Farsi) - Some understanding of Norwegian,
Spanish and French
. Web Programs, Social Media Networks, all Microsoft programs including
Word, Excel, Power Point and Outlook, Graphic Design and other
illustrative applications.