Manager Content

David Hodgson

*** ****** ****** #**, ********, NY 11222 /

T: 718-***-**** / C: 347-***-**** / *************@*****.***

content creation & management

Special focus on media, entertainment and marketing. Experienced in content

creation and establishing content management structures, processes and

guidelines.

. Exceptional organization and project management skills: Blends detail

orientation with focus on the big picture and ability to lead others.

. Partner Management/Relationship-building: 4+ years of experience

providing guidance and education to new media partners in order to ensure

legal compliance and protect brand image.

. Flexible professional: Effective at working in a wide range of creative

environments, from entrepreneurial start-ups to high-profile media and TV

post-production companies.

SKILLS SUMMARY

Partner Partner Education Style Guide/User Guide

Relationships Development

Writing/Editing Content Video-on-Demand/Mobile Content

Policy/Guidelines

Standards Compliance Media Production Database Maintenance

professional experience

FRANK N MAGID ASSOCIATES, New York, NY 2009-2013

Manager, Mobile Strategy & Advertising Standards, 2011-2013

Launched new role consulting for Verizon (client). Charged with managing

advertising standards for Verizon FiOS TV's newly established partnership

with Google AdSense. Also tracked industry benchmarks and collated

analytics data into regular reports.

. Reviewed over 10,000 ads over a 2-year period.

. Protected the Verizon brand on numerous occasions by flagging

inappropriate or controversial advertising.

. Reduced ad rejection rate from 28% to less than 10% through effective

partner education.

. Assisted in developing the policy used to govern political advertising

content during the 2102 election season.

. Created illustrated user guide in PowerPoint to educate the client on the

new AdSense review tool.

Manager, Mobile Strategy & Content Standards, 2009-2011

Recruited to help Verizon (client) monitor and uphold formal standards for

on-demand music, video and games content. Led team of 2 reviewing video

content from 35+ mobile partners, and monitoring all video/game content for

compliance with ratings and/or parental control filters. Accountable for

building strong and sustainable relationship with the Verizon programming

team and all partners.

. Built effective working relationship between content standards team and

Verizon's programming department, thus improving collaboration and

communication.

. Ensured compliance with FTC standards in rating and labeling all video,

game and music content. Improved ratings accuracy approximately 50% by

clearing backlog of unrated content.

. Protected the corporate brand by removing 60+ on-demand videos that did

not conform to the company's standards and guidelines.

. Educated all partners on corporate standards, thus improving compliance.

. Helped to establish first-ever policy and guidelines for live V CAST

broadcasts.

David Hodgson

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getty images, New York, NY 2006-2009

Search Data Editor

Wrote descriptions and applied keywords for international film & photograph

archive, including material from Associated Press, History Channel, Dick

Clark Productions and Hulton Archive, often to tight deadlines. Utilized

and added to controlled hierarchical vocabulary of 80,000+ terms, the

primary means in driving sales by aiding online customers and in-house

researchers in locating imagery. Helped create style guide for use by

offshore outsourcing partners.

. Learned all aspects of the controlled vocabulary and data entry system,

achieving targets of 30 clips per day within only 3 weeks.

. Managed successfully through numerous changes to the database structure

and a 60% staff reduction that dramatically increased workload.

. Met all targets and deadlines within fast-paced, ever-changing

environment.

THE ELIN GROUP, New York, NY

Records Management Associate 2005-2006

Implemented vital records disaster recovery program as part of a team of 8

professionals in contractor position at Cordis, a Johnson & Johnson

company.

. Trained staff members on preparing departmental vital records for

duplication process by year-end deadline, ensuring protection against FDA

audits at Miami, Florida and Juarez, Mexico locations.

. Composed training documents and organized departmental meetings, fielding

questions from Cordis employees concerning records preparation and FDA

compliance.

cOMPANY X MEDIA, New York, NY 2004-2005

Assistant Producer

Supported producer in managing editorial staff of 10 for this cutting-edge

advertising media post-production company, composing bids for 6-figure

editorial projects, and coordinated on time, on-budget television post-

production work for advertising clients including Dasani, SunCom, and

Reebok.

. Managed creation of 30-second graphics-only spot for Oil of Olay with

Saatchi & Saatchi.

. Coordinated production of full-page advertisement in Boards, a post-

production advertising publication to market Company X's new recording

studio.

Muze, Inc., New York, NY 1998-2004

Senior Video Data Writer/Editor

Helped to supervise team of 10 and composed over 100 synopses weekly of

home video titles for entry into database serving dozens of online clients

including Yahoo!, Borders.com, Walmart.com and RottenTomatoes.com.

. Revamped hiring standards to significantly reduce employee turnover;

designed film knowledge and writing test that improved the quality of new

hires.

. Created style guide that served as categorization and data entry manual

for team. Held key role in creating categories, definitions and

methodology for new system to make database more specific and searchable,

significantly boosting customer satisfaction.

. Challenged to bring Muze's existence and mission to major film companies'

awareness. Attended film industry trade shows to publicize company and

establish mutually beneficial industry relationships.

education

Bachelor of Science in English Education, West Chester University, West

Chester, Pennsylvania

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