Manager Marketing

Venetia C. Tiberi

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Marketing Director Communications Manager Community Relations Business Development

Proactive and result oriented professional with a creative disposition.

Adept at focusing resources on key objectives and capable of solving problems.

Excellent verbal and written communication skills.

Proven track record for working effectively with team members and various departments to

achieve positive results.

Marketing: Planning & Strategies Communication: Writing & Editing

Special Events: Producing & Implementing Public Relations: Publicity & Crisis Management

Advertising: Media Placement & Production Sales: Analysis & Trends

Tourism: Programs & Partnerships Financial: Planning & Forecasting

Community & Government Relations Trade Show Execution

Research: Development & Analysis Photography and Video Production

Gift Card Program & Loyalty Rewards Program

Business Development: B to B, B to C, Sponsor Partnerships & Contract Negotiations

Marketing Manager: General Growth Properties, Pembroke Pines, FL (5/12 – 5/13)

Pembroke Lakes Mall: 1.1M square foot property, managed a $200K marketing budget, created marketing plan to support

budget, platform programs and brand messaging.

Marketing, Communication & Sales: Free Lance Projects, Fort Lauderdale, FL (12/09 – 05/12)

Consulting to various businesses for marketing strategies: managed a rebranding campaign for an automotive group;

assisted with preparations of opening a store for a national retail chain; conducted B to C direct sales strategies for a

national jewelry manufacturer; assisted with editing, photography layout and ad placement of a community publication.

Director of Marketing & Business Development: Simon Property Group, South FL (8/07 – 11/09)

Town Center at Boca Raton, 1.7M square foot property, $1.8M marketing budget; Sawgrass Mills, 2.2M square foot

property, $2.3M marketing budget. Generated $700K through partnership marketing, organized the implementation of a

crisis communication strategy which entailed local and national news coverage, oversaw gift card program (Simon Visa

and American Express) with sales of $11M.

Assistant Director of Communication: City of Weston, Weston, FL (2/06 – 8/07)

Assisted with all communication aspects for a municipality, served as PIO at Emergency Operations Center during county

wide emergency activations.

Marketing Director: Weston Town Center, Weston, FL (2/03 – 2/06)

d.b.a. Weston Leasing: a brand new 158K square foot lifestyle property, managed a $100K annual marketing budget,

created marketing plan to support budget and brand messaging, generated $70K through partnership marketing.

Community Relations Manager: Weston Regional HealthPark, Weston, FL (9/00 – 11/01)

Public Healthcare Organization: directed marketing strategies for a brand new outpatient ambulatory facility, managed a

$74K marketing budget, created marketing plan to support budget, product services and brand messaging.

Communications Manager: Arvida, Weston, FL (7/98 – 9/00)

Administered the pilot program of an interactive community website, managed a $47K budget, oversaw the

redesign/programming of site, increased network users by 38%.

Venetia C. Tiberi

P a ge II

INTERNSHIP

Reporter: NBC – WTVJ/Channel 6, Miami/Fort Lauderdale, FL

EDUCATION

Bachelor of Arts/Communication: Florida Atlantic University, Boca Raton, FL

COMPUTER PROFICIENCY

Microsoft Office: Word, Excel, PowerPoint, Publisher, Outlook; Lotus Notes; JD Edwards; One

World; SLIM; Venture Trek; BasWare; Extensity; Ceridian; UltraPos; Facebook; Twitter;

Pinterest; Instagram.

LANGUAGES

American Sign Language: conversational

Spanish: basic conversational – currently enrolled in a course

PROFESSIONAL ASSOCIATIONS & COMMUNITY ACTIVITIES

Susan G. Koman Foundation: Broward Steering Committee 2003 – 2007

Public Relations Society of America - Gulfstream Chapter 2005 – 2007

Florida Government Communicators Association 2005 – 2007

Junior League of Greater Fort Lauderdale 2003 – 2006

Weston Business Chamber of Commerce: Board Member 2003 – 2006

Children’s Home Society: West Broward Auxiliary: Founding Member 2004 – 2005

United Way of Broward County: Loaned Executive 2002

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