Manager Marketing

Dov Haims

Zagat Data Analyst and Survey Participant Manager at Google

********@***.***

Experience

Zagat Data Analyst and Survey Participant Manager at Google

January 2012 - Present (1 year 9 months)

• Managed all survey email invitations from creation to analysis

• Report and analyze data in real time

• Developed scheduling processes and procedures for the increased amount of surveys; survey projects

increased from 23 and 1.2 million votes to 225 and 5.8 million votes

• Increased ability to see source of the votes from 80% to 98% allowing for highly accurate cost-per-vote

metric to be established

• Generated targeted invite lists by determining sample size while maintaining integrity of opt-in subscribers

and enforcing Zagat and Google’s spam policies. All invites are sent out with a 99.8% on-time accuracy in

2012

• Created tools with team to help cross-functional Zagat teams manage the invite and survey processes

• Created and maintained daily dashboard reports as well as weekly detailed survey in-field report, that

provides a market by market breakdown for a deeper analysis

• Worked with community team for contest results; identify ways to improve tactics

• Analyzed all data for spam, assisted in developing queries to determine spammers

• Identified new survey spam techniques and worked with the team to find ways to better catch and prevent

them. Processes have become part of Google’s spam policies

• Worked with teams on special data analysis projects (i.e. determining email spam rates, troubleshooting new

tools)

Independent Marketing Consultant at -

2009 - 2011 (2 years)

Managed short-term projects and events for clients. Created market research projects, including survey

creation and analysis. Managed on-site events.

Manager at Nielsen NRGi/ ERm

September 2007 - August 2009 (2 years)

-Research company specializing in independent films and Broadway.

-Responsible for design of research questionnaires and moderator guides

-Communicated with clients to understand full objectives of research

-Employed the most appropriate research methodologies and techniques

-Designed qualitative and quantitative research plans for films

-Worked with clients such as Miramax, Disney, The Weinstein Company, MGM, Warner Entertainment and

Focus Features

-Managed the fieldwork initiative and interpreted and reported data for clients

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-Adhered to all Nielsen / ERm standards and policies

-Established relationships with clients and vendors

-Negotiated pricing/specs as needed

-Fielded special requests from clients

Account Executive at Schramm Sports & Entertainment

September 2004 - July 2007 (2 years 11 months)

-Marketing firm providing strategic planning and sponsorship sales for niche market entertainment and sports

programs available on either broadcast or cable TV, including VOD within the US and international markets.

- Prepared agency campaign briefs and manage agency campaign development and implementation.

Created and managed several on-line sweepstakes for various clients including TW Cable.

Assisted in the planning, staffing, logistics and promotion of various sponsor, customer and stadium

events

Programmed Spanish language VOD content

Developed marketing plans for various VOD, Sports and Cable TV clients

Handled all in-house research including supervision of data collection, reports and presentations.

Marketing Director at Haims Insurance Group

October 2003 - August 2004 (11 months)

-Assisted in creation of insurance company; responsible for managing marketing initiatives

-Created tools for tracking revenue; designed specialized marketing materials specific to target audience

-Developed strategies for new business opportunities

-Coordinated marketing events including venue selection, direct marketing, design of event materials and

re-contact strategies

Market Trainer at Sam Goody/Best Buy

November 1995 - September 2003 (7 years 11 months)

-Spearheaded employee-wide training program

-Formulated and streamlined new policies and procedures for acquisition of the Musicland Group

-Worked with various record labels including BMG, Warner Music, Sony and EMI to create store events,

performances and appearances

-Spearheaded successful/profitable openings, staffing requirements and marketing for new projects

-Pioneered and implemented a variety of sales, marketing, merchandising and operating programs that

contributed significantly to increased revenue

Skills & Expertise

Market Research

Marketing

Direct Marketing

Entertainment

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Social Networking

Market Planning

Management

Strategic Planning

Qualitative Research

Program Management

Analysis

Project Planning

Education

Dowling College

Bachelor of Arts, Marketing

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Dov Haims

Zagat Data Analyst and Survey Participant Manager at Google

********@***.***

Contact Dov on LinkedIn

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Contact this candidate